In this role, the ABI Sr. Product Marketing Manager (Sr. PMM) will lead the all-up marketing strategy and execution of co-marketing initiatives for select priority partners in our TV category. They will own and foster the direct marketing relationship with select partners and dive deep to establish and execute agreed upon plans. They will leverage existing Amazon-owned channels to communicate to end users educating them on the benefits/value of incorporating Alexa into their daily habits. The Sr. PMM owns all customer-facing messaging and collaborates and influences internal stakeholders including finance, product, BD, BI and UX/Design to ensure customer awareness, education and on-boarding are foundational in future product and partner roadmaps.
Key job responsibilities
This role requires a seasoned marketer with a proven ability to foster strong partner relationships. They will need to understand customers’ needs through the journey and develop new ideas and marketing plans to support and drive key business objectives. Key job responsibilities:
• Develop the annual marketing strategy for priority partners in the ABI TV category. Strategy will define annual marketing goals with associated thematic go-gets and tactical executions to drive business impact.
• Leverage Amazon owned and operated marketing channels, creating messaging and targeting to reach the right customer at the right time to drive priority KPIs.
• Directly foster the relationship with external partner marketing teams working to define and execute co-marketing plans.
• Own the analysis, reporting and next steps for select partner and category reporting to leadership.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.