The Sr. Marketing Manager, is responsible defining and implementing the end to end brand building strategy at category level.
The ideal candidate will have experience in retail/marketplace, excellent analytical abilities to identify the opportunity and root cause of issue, business acumen, and strong data-driven strategic decision making skills while working on multiple projects. They will have experience working in cross-functional environments such as working with CX, seller requirement, category, product, marketing, finance, legal, and international counterparts.
The scope for this role includes the following:
-Identify, develop, manage and execute analyses to uncover new business opportunities
-Present well-written, data driven business strategy, and lead review with senior leadership
-Launch and optimize brand CX by partnering with partners teams such as search, finance, Ads, as well as international counterparts to drive ideas from conception to implementation
Through strong, data-driven customer insight and passionate ownership, you will maximize impact and efficiency of this exciting growth area, with significant impact for the overall business.
About the team
The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.