We are seeking a Science & Analytics Leader to manage the development and application of methods to: examine the complex data flows of the Prime Video Advertising, translate deep-dives into actionable insights for our product teams; and build new tools and services in order to dynamically optimize the business with customers and advertisers. In this role, you and your teams will analyze our advertising-related data to enable sound business insights ongoing while also helping to improve the performance of our packaging and ad serving decisions. This will need to take into account advertiser demand and customer engagement expectations, desired targeting and relevance outcomes, and the adoption and impact of new ad product releases.
Key job responsibilities
• Analyze data trends regarding supply/demand optimization, ad load, and mix effects that affect advertiser objectives and customer experience.
• Provide analysis to senior leaders on issues like business impact of new feature development, addressability or recognition rates, and changes of ad serving systems to improve monetization rate and customer experience - highlighting insights that will inform our business development and engineering roadmaps. • Formalize our approach to balancing CX and yield optimization by analyzing supply and demand patterns across multiple channels and products.
• Identify, standardize, and operationalize KPIs to effectively measure the performance of all systems involved in ad serving, and use trend insights to inform business priorities.
• Partner with engineering teams to define data logging requirements and get these prioritized in engineering roadmaps.
• Validate financial models through analysis
• Develop and own ad revenue and supply intelligence analytics decks that provide ongoing deep-dives or low-touch insights.
A day in the life
The Science & Analytics Leader will work closely with business leaders and engineers on developing common data architecture that will optimize our data logging at different grains, and will allow data interoperability from bid flow to optimization to campaign delivery. The candidate will then analyze the data and present papers and ongoing reports on actionable insights, as well as science-powered models for optimizing against those insights at scale. In addition, we will be looking for the candidate to attract and develop a high-impact, multi-functional data analytics team.
About the team
The Prime Video Advertising Science & Analytics team works in close alignment with PM, engineer, business, and sales teams to help achieve advertiser objectives against best-in-class customer ad experiences, and meaningfully improve financial performance. We pride ourselves for acting as owners of the areas we support, and thinking broadly about the impact that our analysis, audits, and models bring to the business. We are at our best when we understand not just the analytics components of our business, but also have deep business knowledge of customer needs and product operations.
BASIC QUALIFICATIONS
- Master’s degree or PhD in a field that has significant emphasis on quantitative methods such as statistics, or mathematical optimization
- Solid business judgment capable of driving an organization to the right results with a focused, pragmatic, approach to data analytics
- Experience operating successfully in a fast-paced, results-oriented environment, and having the ability to influence the decisions of senior business leaders through effective verbal and written communication, logical reasoning, and the presentation of alternatives
- Close familiarity and understanding of RTB/DTB supply data including the systems and processes required to turn a bid request from a publisher into an ad seen by a person
- Track record of mentoring and growing an impactful data analytics team
PREFERRED QUALIFICATIONS
- 10+ years of experience in advertising analytics or a related analytical field, or an equivalent combination of education and experience
- The ideal candidate will have led large scale analytics initiatives and has experience with digital advertising and DSPs
- Knowledge of Big Data mining and business intelligence techniques
- Familiarity with managing large-scale regulatory data requests from worldwide government agencies
- Experience with proactively identifying new areas of exploration in the advertising analytics space, continuously raising the bar for business impact
- Experience leading a 10+ member analytics team
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $208,300/year in our lowest geographic market up to $324,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.