You will be responsible for developing a range of customer-facing content to help drive awareness, education, and engagement with business audiences in various lifecycles. In this role, you will develop customer-focused messaging and assets that include case studies, white papers, product guides, how-to videos, events, and more. You will define the right message, at the right time, to bring awareness to new tech products and services, and to encourage Amazon Business customers to use Pay by Invoice for their business purchasing.
The ideal candidate will be an experienced marketer, who can think strategically and execute flawlessly. If you have experience in payments or fintech product marketing, and/or content marketing with an analytical, data driven approach, this is a great role for you.
Key job responsibilities
• Craft messaging frameworks and value proposition statements for our payments offerings
• Build and manage the activation of engaging content such as podcasts, videos, thought leadership articles, white papers, case studies, and more, tailored to the specific needs and challenges in B2B Payments and Procure-to-Pay experience
• Stay deeply immersed in industry trends, emerging technologies, and best practices in B2B Payments and Procure-to-Pay, to ensure content remains relevant and valuable to our target audience
• Lead the production of educational content that improves our customer experience and their ability to engage with our products
• Develop and maintain relationships with key stakeholders and decision-makers across sales, product, and marketing organizations
• Engage with international teams to scale product marketing content globally
• Work closely with marketing managers to integrate features and capabilities into digital campaigns and go-to-market programs
• Manage measurement and reporting for product marketing programs and campaigns for regular reviews.
• Analyze program performance data and identify opportunities for improvement or investment
A day in the life
Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan.
If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience communicating results to senior leadership
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Experience in audience segmentation and targeting
- Experience developing content and marketing strategies for a financial services product
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.