You will be responsible for building an annual plan and strategy to drive awareness and engagement of Amazon Credit Card benefits amongst existing cardmembers. You will lead projects from end to end, partnering with a team of high caliber marketers, data science, design, and product managers across Amazon to execute on that strategy. You will think creatively to define the right messaging, segment and channel strategies while paying special attention to regulatory and compliance requirements. You will be responsible for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results. You will share your results regularly with senior leaders and stakeholders across Amazon. You must be able to work at the strategic level, generating bold and innovative customer focused ideas and messaging, and at the tactical level, optimizing campaigns with merchandising tools, analyzing traffic data and solving problems.
The ideal candidate will be an experienced marketing manager who can think and communicate strategically, execute flawlessly, and be a strong coach and mentor. To be successful you’ll need to be an effective thought leader and a strong communicator who can earn trust with key stakeholders across multiple teams. You must have a strong grasp of business performance metrics with ability to deep dive in this area and use your findings to identify business opportunities and translate these into effective marketing strategy. If you are organized, analytical, and data driven, with an interest in independently owning your strategy and roadmap, this is a great role for you.
Key job responsibilities
• Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, consumer insights, data science, and bank partners – to optimize, execute and deliver campaigns
• Work with internal partner teams such as Prime, Retail, Amazon Advertising to open, learn and execute in new and existing marketing channels on Amazon.com
• Partner with internal design and research teams to create marketing campaigns and market research studies
• Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders
• Coordinate initiatives with key financial partners, working backwards to ensure a streamlined execution and approval process to launch initiatives
• Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.