Principal PM-T, Amazon Advertising - Spronsored Brands

Amazon is investing heavily in building a world class advertising business and developing a collection of self-service performance advertising products that drive brand discovery and sales. Our products are strategically important to our Retail and Marketplace businesses for driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. We are highly motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we are growing at an unprecedented rate with a seemingly endless range of new opportunities.

For Sponsored Brands, we are looking for a strong product leader to lead the shopper experience and CX. The Principal PMT for Shopper Experience in Sponsored Brands is responsible for ensuring that branded ads we serve on the Amazon store are delightful and accretive part of the shopping journey, raising the bar for CX and working across organizations to define, measure and optimize for the best possible shopper experience for branded content. They work across all aspects of ad serving, monetization and creatives to quantify, optimize and improve the shopper experience of brand content. They work with internal and external stakeholders to define delightful brand discovery experiences and proactively identify aspects of the experience that do not meet Amazon’s bar for its shoppers. They highlight and drive opportunities to accelerate sponsored content where it provides distinct, accretive value to the shopping experience. They partner with Retail orgs including Search, P13N, and Orion to define metrics, experiments and mechanisms to highlight the strengths and opportunities in today’s experience, and represent the product’s impact on shopping to leadership. They own board level reporting of the product’s CX impact, ensuring metrics are useful, accurate and actionable. They own board level reporting of the product’s CX impact, ensuring metrics are useful, accurate and actionable.

The Principal PMT brings a high-judgement mixture of data, UX research, and experiments to chart a path for the best possible experience of branded content in shopping. They understand existing CX measures (relevance, duplication rate, brand match rate) and obsess over how to augment them to more accurately and holistically capture the impact of branded content on shopping (e.g. Brand Relevance). They work backwards from Amazon shopper feedback through Perception of Ads (PoA), Customer Trust Perception (CTP) surveys, Orion benchmarking studies, and “Ads in the Wild” episodes. They also understand the limitations of survey responses, and intersect survey, anecdote and large-scale shopping data and personalization to systematically identify and validate CX improvement opportunities. This is a highly visible role, and will require the candidate to be comfortable in making high judgment decisions, both with and without data.


Key job responsibilities
The candidate will work with a talented team of engineers and scientists to define and execute the vision of ad experiences on the detail page. The candidate will be a product visionary, but at the same time be pragmatic and agile. The role will require demonstrated experience in operating in a complex and ambiguous environment, but adept at breaking down these ambiguities into manageable and tractable milestones, while making progress towards achieving the end vision through continuous experimentation. Influencing without authority across organizations (both internal and external) will be a critical skill in this role.

The candidate should also be comfortable in making high-judgment calls, both with and without data. The role also requires collaborating closely with UX designers in crafting how the future of shopping experience on Amazon looks like. The candidate will be a business leader, defining the right success metrics for the program and our customers to drive long-term business growth. This is a high visible role, and strong communication is required. The candidate will be willing to learn and be curious about how downstream and upstreams operate, as it directly influences their business. If you are excited about developing new customer-facing experiences that directly impacts hundreds of millions of customers, while working at the intersection of cutting-edge science, engineering, and UX; this may be perfect a fit!