Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for an experienced Brand Media Planner to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music. In this role, you will build highly impactful full funnel campaigns and test into white space opportunities. You will define, execute, and measure Brand Paid Media marketing from strategy to execution to drive scalable growth for the business including manual campaign execution, testing, and developing scalable processes with agencies. You will be a full-funnel media expert owning media mix and targeting strategy, with a strong focus on improving 1P/3P measurement, to develop a playbook for upper funnel paid media activity. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
* Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music
* Develop and execute integrated marketing campaigns across a variety of digital and traditional media channels including Social, Video, Audio, Programmatic, Out of Home and more
* Optimize media mix and targeting to improve efficiency and ROI
* Lead measurement and analytics efforts to provide data-driven insights that inform future campaign planning, including running Brand Lift Studies and leveraging in-house models for financial impact
* Collaborate cross-functionally with creative, content, and brand teams to ensure cohesive messaging and brand positioning
* Manage relationships with media agencies and vendors to ensure flawless campaign execution
* Contribute to GTM (go-to-market) plans and collaborate with stakeholder teams for full-funnel alignment for major programs (Amazon Music Live, Prime Day, Amazon Music Thursday Night Football, etc.)
BASIC QUALIFICATIONS
- 4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
- Experience managing multi-million dollar paid media budgets
- Experience building, executing and scaling marketing programs across multiple international markets
- Advanced Microsoft Excel skills, including the ability to work with large data sets
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
- High attention to detail, across both business and technical domains
- 4+ years experience planning and executing integrated/cross-funnel paid campaigns with a focus on awareness-goaled initiatives.
- 3+ years experience managing external partners (ad tech vendor/publishers/creative agencies/etc.).t
- Experience in goal setting, measurement, and presenting metrics and progress to senior leadership
PREFERRED QUALIFICATIONS
- Experience in goal setting, measurement, and presenting metrics and progress to senior leadership
- Familiarity with brand media landscape/media providers (ClearChannel, JCDecaux, Basis, Teads, Taboola, Outbrain, TradeDesk, Triplelift, GumGum, StackAdapt, ADA, DV360, Samba TV, etc.).
- Working knowledge of brand measurement/attribution models (Brand lift, MMM, Managed Surveys, Aided/Unaided Awareness Tracking, Omnichannel measurement solutions, etc.).
- Experience with audience insights/measurement tools and tech (e.g., GWI, ComScore, Neilsen, Kantar, Qualtrics, etc.).
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.