They will be responsible for leading the end-to-end copywriting for one of our flagship brands. This includes defining the strategy for editorial branded content, detail pages, and packaging, as well as writing the supporting copy.
The right person for this role will have a track record of leading the copywriting strategy for a global world-class brand. They should have experience not only defining, but also drafting copy lines to reflect their strategy, and experience copywriting for different parts of the customer journey, from upper-funnel brand communications on social media to lower-funnel packaging copy and detail page copy. They must be adept at both short-form and longer-form copy, with experience using tools including generative AI to help scale. They should be confident presenting their work to senior leaders, and should be able to debate and defend their copy to get the right result for customers.
Key job responsibilities
• Independently lead the copywriting for a flagship private brand – across detail pages, packaging, and on-site content
• Understand the propositions of our private brands and consistently develop and apply their brand voice in style and tonality across all customer touch points
• Create and maintain copywriting brand guidelines and style guides
• Present and discuss creative writing with senior leaders
• Understand and respond to testing metrics and performance data to define or adjust the direction of creative writing
• Collaborate with and/or oversee external copywriters or agencies
• Work to scale copywriting through generative AI and other tools
BASIC QUALIFICATIONS
- Bachelor's degree
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience creating and following brand guidelines and style guides
- Experience writing copy for a global brand across multiple customer touch points
- Able to comfortably and confidently present to all levels within the organization in both written and verbal communication
- Impeccable attention to detail, excellent grammar and copywriting skills
- Think and act both strategically and tactically. The successful candidate will be a tenacious self-starter with a passion for effective communications who can serve as a strong advocate for our customers
- Able to manage multiple tasks in a fast-paced, deadline-driven environment
PREFERRED QUALIFICATIONS
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.