In this pivotal role, you'll be supporting tent-pole moment and campaign innovation, leveraging cutting-edge technologies, data-driven insights, and an inventive mindset to deliver solutions that deliver on hiring goals. You'll be part of a team of Campaign planners, empowered to think big, challenge conventions, and push the boundaries of what's possible in performance marketing.
You will partner with cross-functional teams, including channel owners, marketing analytics, data science, and vendors, making bold decisions that optimize paid marketing strategies and drive impactful results. Working backwards from the candidate, you'll craft enticing and informative experiences that resonate with job seekers, and solidify Amazon as an employer of choice.
You bring a proven track record of delivering successful marketing campaigns that drive measurable results. Leveraging your hands-on platform expertise, you will develop detailed, holistic campaign plans that strategically position the Creative and Channel Execution teams for success. You are data-driven, and use science-based rationale to identify the right signals to activate campaign levers for maximum impact. You’re an intrinsic problem solver, creating scrappy work arounds to solve immediate problems, while developing long-term solutions to automate and scale work. Obsessed with (over?) delivering against KPIs, you are continuously on the hunt for ways to improve on overarching goals and micro metrics. Like all Amazonians, you are a strong writer and effectively communicate well-thought hypotheses, proposed plans, and measurement frameworks with marketing teams and non-marketing leadership.
Join us on our relentless pursuit of attracting and hiring the best talent, and be part of a team that is redefining the future of recruitment marketing through precision, agility, and a candidate-obsessed approach.
Key job responsibilities
1. Campaign Design: Collaborate with cross-functional teams, including channel owners, marketing analytics, and data science to develop holistic marketing plans that align with overall marketing objectives.
2. Campaign Planning: Balance always-on and tentpole initiatives, leveraging frugality principals and precision-based decisioning. Develop science-based models to determine efficient activation and optimization logic, considering points of diminished returns and high-demand contingency plans
3. Performance Tracking and Optimization: Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders and leadership teams. Identify opportunities for optimization and make data-driven decisions to improve campaign effectiveness.
4. Spend Efficiency: Develop campaigns that prioritize frugality, leveraging consideration and conversion channels with precision, maximizing ROI for campaigns.
5. Industry Research: Stay up-to-date with the latest media trends, technologies, platforms, and consumer behaviors to inform campaign strategies and tactics.
A day in the life
A Day in the Life: Your day will be dynamic and fast-paced, involving collaboration with cross-functional teams, strategic decision-making, and data-driven analysis. You'll start your morning by reviewing the previous day's campaign performance metrics and identifying opportunities for optimization. Throughout the day, you’ll drive mid- to long-term projects forward, collaborating with the right partners to prepare testing plans, measurement frameworks, and new campaign proposals. In any given day you’ll connect with data scientists, marketing analytics, and staffing teams. You’ll prepare weekly, monthly, and quarterly business reviews for leadership teams.
About the team
Workforce Staffing (WFS) hire thousands of Amazonians every year. The WFS marketing team achieves high volume hiring goals by delivering exceptional, multi-channel candidate experience, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, WFS marketing deliver quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new process to increase marketing efficacy.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience communicating results to senior leadership
- Experience presenting metrics and progress to goal to senior leadership
- Experience with test and learn, marketing optimization, and experimentation
- Experience utilizing systems and tools involving web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for campaign development, analysis, and reporting
- This role may require an assessment as part of the application process. Please allow 15-60 consecutive minutes to complete the assessment. For more information about Amazon Assessments visit: https://www.amazon.jobs/en/landing_pages/assessments
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.