Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
As Field Marketing Manager, you will be responsible for increasing acquisition, adoption and engagement for Amazon Business Enterprise Solutions with senior decision makers in the Commercial Sector. You will partner closely with Sales and cross-functional Marketing teams to deliver strategic marketing programs including content, campaigns, events, and sales enablement. You will strategically plan and execute the most effective and efficient marketing mix to maximize marketing driven pipeline opportunity.
To be successful in this role, you will work seamlessly with senior stakeholders in Amazon Business and pan-Amazon teams such as AWS to align and implement strategies.
We are looking for an individual with broad experience in designing and delivering Integrated Marketing Campaigns. This includes expertise in field marketing motions like executive engagement programs, 3rd party trade shows, webinars and digital marketing.
This role also requires skills in strategic thinking, relationship building, and problem solving. The individual will thrive in a fast-paced, deadline-driven environment, have impeccable attention to detail, and will have a track record of on-time delivery of projects. If you’re looking to join a dynamic, growing team in a high-impact role, then we can't wait to hear from you!
Key job responsibilities
• Deeply know and advocate for the customer:
Who they are, their pain points, where and how we can reach them, and the value proposition that we can uniquely offer to delight them as we meet their needs.
• Develop and execute Integrated Marketing Campaigns (IMCs) to reach and engage these senior decision makers.
• Design and deliver field marketing motions like Executive Engagement Events, Webinars, Trade Shows/Conferences, Sponsorships and Email.
• Manage relationships with internal Marketing, Sales, Finance, Operations, Sales Enablement, and Product stakeholders, as well as external agencies and partners.
• Drive robust and detailed measurement and reporting processes.
About the team
Our team vision is to establish Amazon Business as the most recognized and loved strategic partner for smart business buying for CPS (Commercial, Public, Strategic) organizations, globally.
Our mission is to drive acquisition, activation, adoption, and engagement of Amazon Business to prospects and customers. Through tailored content and experiences, we demonstrate the value of Smart Business Buying across organizations of all sizes to accelerate progression across each stage of the CPS customer stage model.
This role will lead marketing for the Travel & Hospitality vertical within the Commercial Sector.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Field Marketing in B2B organizations
- Bachelors Degree or equivalent
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Event Marketing, including third party trade shows and conferences
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.