The successful candidate will have strong analytical skills, problem solving skills and a deep understanding of digital marketing measurement and attribution methodologies. The candidate will need to leverage their proven track record of leading as well as executing marketing initiatives, while managing to a paid media budget encompassing multiple marketplaces. In addition, ability to work with an analytics team, excellent written and verbal communication skills, and ability to understand overall marketing strategy is key. Experience in GTM initiatives and partnering with product teams will further drive success in this role.
Key job responsibilities
- Own the ongoing planning, optimization and execution of a subset of Amazon Photos paid marketing channels. This would include new channel assessments, bid optimization, display campaign optimizations, audience refinement, and campaign analysis
- Create, implement, and lead optimizations on campaigns across multiple network channels (such as ADA, Meta, and leading DSPs)
- Analyze and communicate marketing performance to stakeholders including key learnings and best practices
- Work closely with Photos product marketing and product teams to support new feature launches and additional internal partnership opportunities
- Partner with internal Amazon teams to advance measurement and understanding of ROI
About the team
Amazon Photos helps consumers preserve and re-live their memories. The service comes with unlimited photo storage for Prime members and apps are available on iOS, Android, Web, Desktop, Fire Tablet & Fire TV. The service is also integrated into Alexa devices such as Echo Show and Echo Spot. Amazon Photos is the latest digital offering to consumers released on the heels of the Amazon Music and Amazon Video offerings. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great product.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.