This role is part of the AB Marketing team and our vision is to establish AB as the most recognized B2B brand. As the Product Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences that drive discoverability and adoption of business pricing solutions in multiple countries where AB is present. You will also be responsible for the strategy, development, and optimization of global campaigns.
To be successful in this role, this individual will work seamlessly with senior stakeholders across Pricing, Selection and Tech across geographic regions to optimize through scale and continuous experimentation. We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing. This role requires skills in strategic thinking, relationship building , and problem solving, as well as a willingness to be hands-on with execution.
The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Key job responsibilities
* Develop go to market and evergreen engagement strategies for AB selection programs, including large pack initiatives (e.g., case packs, pallets) and AB selection tools (e.g., Custom Quotes)
* Identify merchandising gaps and devise experimentation plans to optimize
* Track KPIs and progress to goals to measure success of campaigns, experimentation and new initiatives
* Actively investigate and suggest new ways to help customers discover AB selection programs
* Support high-priority seasonal events
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Manage and report out on project status and results
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelors degree
PREFERRED QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.