This highly visible role will work closely with assigned partners to develop global, strategic plans which include building awareness, generating demand and driving pipeline & revenue. The role will partner with product, field, brand, digital, and partner marketing teams to define and execute a global demand, content and campaign strategy that drives acquisition and engagement across the customer journey for migration and modernization. You will act as the primary contact for your partners worldwide, including regular participation in team calls across the globe, in-person meetings and planning sessions.
This role requires a proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with partners. You will work closely with their partners and their team to identify specific customer segments and industry verticals to market to with joint value propositions for using AWS. You will work closely with your partners and our Geo based partner teams to help execute these programs regionally. You will monitor partner marketing performance against key metrics and be an expert resource on marketing processes and guidelines for partners.
The ideal candidate will have creative ideas to combine with extensive analytic and data-driven customer demand generation experience. The ability to effectively communicate across both technical and non-technical audiences is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of cloud architecture and the cloud landscape are critical to this role.
This is a unique opportunity to play a key role in an incredibly fast growing business where you will work with some of the leading technology providers. AWS gives customers secure, scalable, global cloud infrastructure while paying only for what they use. Scaling through partners is a key part of how we help customers move to cloud services that power strategic workloads. The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record of partner/alliance marketing, technical content development and executing integrated demand generation campaigns. They have a relentless focus on the end customer and love building and executing integrated campaigns that are data-driven and add value for customers. If you have a passion for the cloud, marketing experience with large, ISV partners, love helping partners reach their full
Position may be located in or near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US only to these locations.
Key Responsibilities
- Collaborate with global partner leadership, marketing, and field partner marketing to identify priorities, focus partner marketing initiatives, and success metrics for migration and modernization.
- You will constantly monitor and support partner utilization of Development Funds and enable appropriate spend of MDF on initiatives including being an expert resource on process and guidelines.
- Think big and innovate to develop best-in-class partner marketing programs and motions to successfully drive migration of enterprise applications to AWS through partners.
- Develop and monitor partner marketing plans with focus partners to effectively drive customer awareness and adoption of AWS services for enterprise applications.
- Market at scale by designing partner marketing programs and campaign templates that can be implemented by global and regional partners.
- Drive awareness and demand to AWS partner offerings through partner-led campaigns and messaging.
- Build and promote customer case studies with partners to provide customers with tangible results and implementation stories.
About the team
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
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Inclusive Team Culture
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Mentorship and Career Growth
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BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.