Customer References Manager, Global Services Product Marketing and Messaging

Global Services brings together experts and capabilities across Training and Certification, Professional Services, Support and Managed Services, Global Services Security, and our global community of over AWS Partners to help organizations across every industry move faster and do more with AWS. Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Customer Reference Manager to help us tell AWS’s most important and interesting stories to educate customers about what is possible working with Global Services offerings.

As the Global Services Customer Reference Manager, you will be responsible for developing and delivering customer references and content. You will have a firm understanding of our audiences and identify success stories which demonstrate how AWS customers at different phases of their journey with AWS use Global Services to transform their businesses. A key focus of this role will be around creating customer-facing reference materials and content, including case studies, presentations, and videos. Content will be geared toward story-telling through use cases and the business outcomes. You will need to look at this through multiple lens keeping in mind the targeted personas based on the stage they are at in their journey. This is a hands-on position that is perfect for a skilled marketer who enjoys developing, curating, and advising customer reference programs and content. The ideal candidate will have experience executing customer reference content, program management skills, and excellent interpersonal and written communication skills. Join our dynamic, fast-growing team and help us stories of how we’re helping customers achieve business outcomes and success.


Key job responsibilities
Identify customer success stories and cultivate references across a variety of customers/personas.

Develop relevant, technically accurate reference assets and marketing materials in a variety of content mediums (case studies, presentations, videos).

Produce materials that clearly communicate value proposition and aligns with our brand.

Edit all customer references content to ensure proper AWS messaging, tone, and voice.

Ensure all customer references content and copy developed by internal writers, freelancers, or third-party agencies maintains consistency in voice, messaging, accuracy, and meets our high standards.

Evaluate, measure and report on strategic effectiveness and ROI for overall program efforts.

Work effectively across teams within marketing, product, and sales to achieve joint business goals.

Manage multiple priorities as an independent, self-starter with excellent time management within a rapidly evolving business.


A day in the life
The Global Services product marketing team works on creating compelling positioning, messaging, and content to support launches and campaigns that drive awareness, preference, and adoption of people services and technology. We all have a bias for action for developing awesome marketing assets (e.g., messaging, success stories, blogs, presentations, videos, collateral, enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced, collaborative, and highly cross-functional organization.

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.