In this role, you will be responsible for synthesizing data, user research, and industry best practices to create scalable content strategies that align with customer needs, business goals, and emerging industry trends. To help our organization transition from unstructured to structured content, you will define technical content patterns designed to help all AWS customers understand and use AWS products and features. By collaborating cross-functionally with product managers, user researchers, designers, engineers, technical writers, marketing leaders, and subject matter experts, you will ensure the content strategy is tightly integrated with the overall user experience and supports our strategic objectives.
This is an exciting opportunity to join a dynamic, customer-obsessed team and shape the future of technical content at AWS.
Key job responsibilities
-Develop inclusive and scalable technical content strategies: Develop and evolve content strategies that align content with customer needs and organizational goals.
-Manage resources to enable consistent content: In collaboration with other Content Strategists, create and manage a centralized Content Pattern Library and content model. These resources document standardized content structures, templates, and guidelines that ensure consistency across all AWS technical content.
-Create taxonomies and metadata schemas: Develop taxonomies and metadata schemas to enable intuitive content organization and efficient content discovery.
-Analyze and optimize content performance: Analyze data and user research to understand where content is and isn’t meeting customer needs, then use these insights to enhance content strategy guidelines and best practices and inform the team’s roadmap.
-Advocate for consistency: Partner cross-functionally to understand how our content fits into the broader ecosystem and, where needed, drive projects to align content offerings to promote a consistent experience for customers.
-Define the content strategy for new product experiences: Collaborate with product managers, designers, user researchers, engineers, and technical program managers on strategic product initiatives around content experience, content navigation, and content management.
A day in the life
As a Senior Content Strategist on the TCX Content Strategy team, your days are filled with a variety of strategic and hands-on responsibilities. You might start your morning reviewing customer feedback and content analytics to understand how content is performing across multiple channels. Drawing on your deep understanding of customers, you’ll identify emerging content needs and ways we can scale our content strategy to better support customers. Throughout the day, you'll collaborate with Product, Engineering, and Technical Writing teams, providing guidance on content architecture, taxonomy, and modeling to ensure a cohesive, customer-centric experience. The dynamic, cross-functional nature of this role is what makes it so rewarding as you work to shape the future of technical content at AWS.
About the team
The TCX Content Strategy team exists to ensure every piece of AWS technical content delivers a predictable, high-quality experience that is aligned to customer needs and business outcomes. We achieve this through rapidly prototyping new content ideas, setting quality standards and processes to maintain consistency, designing consistent content patterns, and evolving our AWS technical content strategy based on data and customer feedback.
By bringing together these different content capabilities, the TCX Content Strategy team works to provide exceptional technical content that helps customers successfully understand and use AWS products and services.
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
This team is part of AWS Utility Computing:
Utility Computing (UC)
AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services.
BASIC QUALIFICATIONS
-5+ years of proven experience in content strategy, preferably in an enterprise and/or technology company
-Ability to analyze data and user research to drive content strategy recommendations
-Solid project management skills with experience overseeing the content lifecycle; ability to manage multiple projects and make appropriate tradeoffs to meet deadlines.
-Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams
PREFERRED QUALIFICATIONS
-Background in designing technical content strategies for highly technical audiences such as developers, technical business leaders, and IT professionals
-Experience using content management systems (CMS) and participating in large-scale CMS migrations
-Strong technical aptitude and hands-on experience with coding/programming, including an understanding of API documentation best practices
-Experience with Generative AI tools and understanding of how Large Language Models (LLMs) consume technical content
-Demonstrated expertise in applying Design Thinking principles and methodologies to understand content needs and opportunities
-Passion for staying up-to-date with the latest trends, technologies, and best practices in the technical content strategy and content design fields.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $96,900/year in our lowest geographic market up to $195,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.