US Demand Generation Lead, Project Kuiper, Project Kuiper

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.

The Project Kuiper North America Consumer team is looking for a talented individual to manage US growth strategy. This role is responsible for subscriber acquisition and P&L management. You will have a high degree of ownership as you acquire new subscribers, scale growth opportunities, and manage overall business performance. You will work closely with Product, Sales, Marketing, Operations, Finance, Legal, and more. A successful candidate will be both entrepreneurial and highly analytical, able to work effectively in a matrixed organization, and adept at understanding how subscription businesses work in the US. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives and launching consumer businesses at scale. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment—all while ensuring we’re optimizing for the ideal customer experience and balancing business financials.


Key job responsibilities
- Develop and optimize the subscriber growth strategies and plans across all sales channels to achieve monthly, quarterly, and annual gross adds, revenue, and profitability targets.
- Analyze and leverage industry research, data, and customer trends to define US pricing strategies that maximize customer adoption, while balancing supply, subscriber economics, and enterprise value
- Develop and execute on the promotion strategy across all sales channels, including temporary price reductions, introductory price offers, consumer incentives, and high volume events (i.e., Prime Day)
- Partner with marketing, merchandising, sales, business development, and customer support channel owners to maximize placements, enable a more productive sales funnel, and maintain a cohesive subscriber acquisition strategy across all sales channels and customer-facing touchpoints
- Track and report on subscriber acquisition trends, business performance, variance to plan, and corrective actions as part of weekly, monthly, and quarterly business reviews
- Deliver insightful business analyses, financial models, and comprehensive, written strategy documents considering different types of data and inputs across a broad range of stakeholders
- Demonstrate effective interpersonal skills to build relationships with cross functional teams to influence global business management and foster a culture of global collaboration by sharing best practices with your global team members, partners, and stakeholders

Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.