Key job responsibilities
• Serve as the primary administrator for the Marketo platform, responsible for the configuration, maintenance, and ongoing support of the system.
• Ensure data hygiene, and lifecycle management within Marketo to improve data quality
• Support global marketing stakeholders in planning and executing email campaigns, landing pages, forms, and other automated workflows within Marketo.
• Support set up, testing, and deployment of marketing campaigns with an eye for segmentation, personalization, and A/B testing to maximize effectiveness.
• Track, measure, and analyze performance metrics for marketing automation efforts and recommend data-driven improvements.
• Generate actionable insights through data analysis to inform strategic decisions and drive growth.
• Manage integrations with CRM, web analytics, and other MarTech platforms to streamline workflows and enhance campaign tracking.
• Stay updated with industry trends and Marketo product releases to apply new features and best practices.
• Act as the go-to expert for Marketo, providing training and support to other marketing team members as needed.
• Document processes, create user guides, and maintain best practices to ensure consistency in how Marketo is used across the team.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and manage opt-in preferences within Marketo.
About the team
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called Delivery Partners – to coordinate deliveries to our customers.
BASIC QUALIFICATIONS
- Bachelor's degree in Business, Marketing, Computer Science or equivalent work experience.
- 6+ years of technology-driven marketing automation and/or operations experience, preferably with a strong focus on Marketo administration.
- Demonstrated proficiency with Salesforce CRM (or other) and integrations with Marketo
- Proficiency in Marketo platform administration, integration, and data management
- Marketo Certified Expert preferred.
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Excellent project management skills, with the ability to prioritize and manage multiple projects.
- Familiarity with data privacy regulations and best practices for marketing compliance.
PREFERRED QUALIFICATIONS
- Strong foundational understanding of application development concepts and technologies
- Experience building and using web services and Marketo webhooks
- Knowledge or basic experience of database, working with enterprise data warehouse (Teradata, Big Data), Experience with SQL ETL scripting, SOAP/REST interfaces, stored procedures
- Experience handling and supporting integration between automated marketing platforms and other 3rd party applications.
- Functional understanding of the campaign management process, attribution, measurement, and marketing funnel management.
- Ability to learn and interface with multiple technology domain partners, including vendor teams and internal groups
- Experience with Adobe Analytics and Target is a plus
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.