As performance media manager, you will be responsible for setting the vision of your media program, bringing new innovative ideas, and implementing them successfully at every stage of the process from planning, sourcing, QA, and optimization.
You will leverage tools, processes, and partnerships required to bring your program and campaigns to life. Using internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. Google, LinkedIn, programmatic etc.) that delight customers, drive awareness and traffic to our website and conversions.
The successful candidate for this role has experience driving cross-functional digital media programs, making data-driven decisions, and influencing others.
You are a self-starter and possess strong analytical skills and thrive working among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work.
You have a high level of comfort navigating ambiguity, a passion for testing and scaling learnings beyond your immediate team, and the ability to investigate complex challenges and effectively influence cross-functional stakeholders.
You work backwards from the customer, apply innovative thinking and dive deep to identify and mitigate gaps.
Key job responsibilities
Manage end-to-end paid marketing execution for performance channels - Partner with tech, analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains.
Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactics.
Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership.
Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements.
You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.
Experience in media planning and media buying is a must.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.