The Channel Marketer will play a critical role in driving and maturing our digital marketing across email, web and in-product surfaces. The right candidate has experience working hands on with digital tools and can work closely with our Acquisition and Lifecycle Campaign Managers to activate campaigns. You’ll be the subject matter expert that can consult on and implement plans that help us achieve our growth goals. Our environment is fast-paced and innovative and we are looking for a candidate who is flexible and thrives in ambiguity, with the ability to think strategically while paying careful attention to detail.
Key job responsibilities
Key job responsibilities
• Lead digital build for email, in-product and web for campaigns in the US.
• Partner closely with Acquisition and Lifecycle Marketing Managers to define and implement channel strategy for campaigns.
• Raise the digital bar; level-up campaigns with strategies that can help us exceed annual targets.
• Drive alignment on priorities for digital execution with team-level stakeholders.
• Develop channel KPIs and metrics and work closely with Business Analytics team to implement into reporting that can drive actionable improvements into campaigns and keep senior leadership informed of momentum.
• Act as the liaison with the Marketing Automation and Business Process Automation team to identify key business requirements for capability improvements.
• Roll up your sleeves and get work done, with painstaking attention to important details, delivered at lightning speed… even when at times it’s outside the scope of the job.
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience creating and sending email marketing campaigns in Marketo or a similar Marketing Automation platform.
PREFERRED QUALIFICATIONS
- Experience using integrated campaigns to solve brand/business challenges
- Experience using web analytics programs such as Adobe Analytics or similar to optimize marketing campaigns.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.