We are seeking an outstanding B2B marketing leader with global experience to own the development and execution of our marketing strategy to drive brand awareness and demand generation. The ideal candidate is a highly capable leader who can inspire and direct a team of global marketing managers, develop compelling campaigns, drive high performance across both existing and new marketing channels, pitch and align senior leadership to new ideas, and effectively collaborate with global cross-functional teams and stakeholders. This candidate will have experience in both targeted performance marketing and mass marketing, a strong data orientation, and a history of success in building customer demand and brand awareness for emerging brands.
Key job responsibilities
- Develop and execute strategies that drive brand awareness, adoption, and engagement for our logistical services
- Work across business, operations, product, quality, marketing channels, insights, retail, tech, and key external partners globally to create bold, innovative, and strategic plans
- Leverage customer insights to build and drive full-funnel customer engagement strategies and brand awareness
- Demonstrate deep understanding and hands-on experience with integrated marketing, digital demand generation, CRM, and global marketing
- Build and develop a global, diverse marketing team, setting strategic direction, cultivating a learning-oriented and collaborative culture
- Navigate ambiguity, investigate complex challenges, and effectively influence cross-functional stakeholders
- Work backwards from the customer, apply innovative thinking, and identify and mitigate gaps
- Develop targeting and segmentation strategies, marketing channel measurement and reporting, and strategies to retain customers and deliver topline targets
- Build and own the playbook for new marketplace and product launches
- Represent Global Logistics as the Head of Marketing in internal and external meetings, conferences, and trade shows
- Collaborate with PR teams to design strategies and campaigns to drive Global Logistics brand awareness
- Align and leverage marketing capabilities across Supply Chain by Amazon teams
Candidate must be able to travel internationally and within USA.
A day in the life
The ideal candidate will be a passionate engagement lifecycle marketer and leader, with a track record of building teams, creating strategies, and delivering results. You are highly analytical, and adept at synthesizing quantitative and qualitative customer learning into a tight, clear marketing plan. You will have strong understanding of all aspects of the marketing funnel, with strong ownership and a problem-solving orientation. You will need to communicate clearly and persuasively, both verbally and in writing.
About the team
Global Logistics is part of Supply Chain by Amazon and encompasses a set of supply chain services that get products from manufacturers to customers around the world. We are the first part of the supply chain from the factory door and offer a complete end-to-end solution that keeps products in stock, provides faster and more reliable shipping, and significantly lowers costs. We offer international and domestic logistic solutions. Our cross-border expertise enables Amazon's introduction into new markets. Global Logistics cultivates global expansion with the highest standard of quality, accountability, and transparency. Our multicultural, multilingual team works with merchants, sellers, vendors, providers, governments, and trade officials from the busiest to the most remote locations worldwide, applying a global perspective with a local approach.
We are open to hiring candidates to work out of one of the following locations:
Bellevue, WA, USA
BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.