In this role, you will lead proactive marketing communication campaigns and execute proactive storytelling opportunities and seasonal campaigns to positively influence DA sentiment. You will thrive in ambiguity, developing new and innovative ways to reach DAs, improving existing driver-facing channels, as well as influencing and launching new ones. You will lead strategy and execution of the go-to-market and content strategies for each. It will be critical to work across cross-functional teams of leaders, partner organizations, and stakeholder to ensure that we are launching programs through robust communication, change management strategies, and year-long campaign efforts. The work you and your team do will have the potential to impact Amazon’s broader corporate reputation, requiring close partnership with Public Relations, Issues Management, Employee Relations, and Legal.
The ideal candidate must be a strong communicator with strategic communications and/or marketing communications experience, business acumen, and excellent writing ability. Not only will you need to help strategize on plans, you’ll need to help program manage them from ideation to execution to keep things on track. You will be a thought leader who indexes high on emotional intelligence. You’ll have to be comfortable with testing, learning, and even failing forward. You will bring in fresh ideas to simplify and scale our driver communication and outreach processes. Our environment is fast-paced and requires a candidate who isn’t afraid to innovate and propose disruptive ideas.
This role can be based in Nashville, TN or Seattle/Bellevue, WA.
In this role, your key responsibilities will include:
• Develop creative communication plans and campaigns to both solve business needs and instill passion and engagement among the DSP and DA community
• Push the team to think with a more marketing communication forward mindset, developing strategies that go beyond written communications
• Interview DAs, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
• Use DAs as the heroes of the narrative, developing advocacy stories to promote the DSP program as an entrepreneurial opportunity of choice
• Partner with agencies and internal creative teams to develop compelling visual content
• Identify emerging topics and develop proactive plans with stakeholders
• Look around corners to identify key moments in time around which to build campaigns that meet DAs where they are in their journey delivering on behalf of Amazon
• Monitor and measure the effectiveness of communications and campaigns and report out on them to leaders
Basic Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field
• 8+ years of marketing, communications, or related experience in non-internship roles
• Experience managing multi-media channel strategies, including video and audio
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
Preferred Qualifications:
• Experience developing campaigns that engage large audiences
• Excellent prioritization skills, with the ability to help others do the same
• Experience managing both internal and agency partners as part of a holistic go-to-market strategy
• Highly developed and polished written communication skills
• Experience working autonomously to develop and propose strategies for improvements
• Experience using customer listening mechanisms and data to both influence and measure campaign success
• Strong project management skills and experience, including managing internal stakeholders and multiple projects at once
• Attention to detail, particularly when it comes to proofing copy and content
• Experience in managing and working with agencies to execute multi-channel campaigns
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Our Customers
The NA-DSP & DA Communications Team serves Delivery Service Partners (DSPs) in the United States, Canada, and, next year, Mexico. DSP Owners own and operate delivery businesses and hire and develop a staff of Delivery Associates (DAs). In North America, we have 2,500+ DSPs who employ 175,000+ Delivery Associates, operate 75,000+ Prime-branded vehicles, and deliver tens of millions of packages per week through our Last Mile delivery network.
A day in the life
We write a lot and "are right a lot!” We respond to business needs and develop messaging for change announcements. We also interview DSPs and DAs to build compelling spotlight and advocacy stories. We own multiple channels by which we communicate to our DSP Owners, including the Communication Center, Email, and SMS. We communicate to DAs through the DA In-App News Feed, built within their Amazon Delivery App.
About the team
The DSP & DA Communications team is made up of 15+ high performing leaders. Even though we are based in different cities across the U.S. and Canada, we have a highly inclusive and collaborative culture. We approach each other with respect and humility and have fun every day by doing ice breakers, sharing memes, and hosting interactive team building events. DSPs and DAs count on us to provide helpful and trustworthy information so they can operate their business efficiently and focus on what matters most to them, i.e., building a safety-first culture, developing their team and delivering millions of smiles in their communities.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.