Key job responsibilities
Key Responsibilities:
1) Lead the marketing strategy and execution for the launch of new brands, product features (e.g., automated merchandising contents, outbound and subscription feature), and new programs (e.g., creator partnerships).
2) Drive experimentation and capture learnings in critical investment areas, including new selection launches, social strategy, and emerging marketing/customer engagement technologies.
3) Analyze business insights (brand traffic, sales) and customer lifecycle data (e.g., customer journey, customer cohorts) to identify high-potential traffic opportunities and prioritize marketing experiments and investments.
4) Collaborate cross-functionally with product, design, and technology teams to bring innovative marketing strategies to life, and increasing discoverability of luxury selection across channels.
5) Support the robust customer engagement strategy needed to achieve the vision of Luxury Stores 2.0, including leveraging onsite and offsite marketing channels effectively, and identifying internal and external test-and-learn partnership opportunities to acquire new customers and drive growth.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- 5+ years of experience in product marketing, brand marketing, or Integrated Marketing roles, ideally in the luxury or fashion industry.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.