As a Senior Marketing Manager, you'll be responsible for spearheading the awareness and engagement strategy for this cutting-edge category. Your mission? To captivate customers through a dynamic mix of Search and affiliate marketing, social ads, targeted segmentation, and collaborative campaigns with key external partners.
Thriving in a fast-paced, ambiguous environment, you'll be a master of agility – constantly testing new ideas, analyzing performance, and scaling successful programs to soar past ambitious goals. Your organizational prowess and ability to seamlessly coordinate with cross-functional teams will be key to your success.
If you're a passionate automotive marketer with a track record of delivering measurable, game-changing results, we want to hear from you. This is your chance to make a significant impact on the future of Amazon's latest venture. Join us in redefining the boundaries of customer engagement and become a driving force behind our most exciting new business unit.
Ready to take your marketing career to new heights? Apply now and let's transform the future of vehicle sales together!
Key job responsibilities
- Develop and implement comprehensive search marketing strategies, including goal-setting, budget allocation, channel prioritization, and performance tracking
- Manage the end-to-end execution of paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysis
- Lead the organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoring
- Collaborate with the content, creative, and e-commerce teams to ensure search-friendly, conversion-optimized user experiences across Amazon Autos touchpoints
- Leverage data, customer insights, and competitive intelligence to continuously refine search strategies and tactics for maximum impact
- Track and analyze search marketing performance metrics, such as traffic, leads, conversions, and return on investment
- Manage a team of search specialists and external agencies/partners to ensure seamless execution and exceptional results
- Stay up-to-date on search engine algorithm updates, industry trends, and emerging search marketing best practices
- Partner with central teams to establish a strong affiliate marketing program for Amazon Autos
- Optimize affiliate tracking, attribution and commissioning through rigorous testing with central team
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.