You will have a high degree of ownership as you define target customer segments, product positioning, and country launch plans. You will work closely with Product, Sales, Marketing, PR, Finance, Legal and Customer Service. A successful candidate will be both entrepreneurial, highly analytical, and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives, especially related to consumer products and services. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.
Key job responsibilities
Strategic Alignment & Planning
• Act as Marketing lead for integrated launch planning across Product, Marketing, Tech and Account Management teams to ensure synchronized customer experiences
• Ensure integrated marketing campaigns support product launches and commercial objectives
• Lead campaign briefings and creative development across internal teams and agency partners
• Manage marketing technology stack to enable seamless cross-channel execution
Cross-functional Orchestration
• Align integrated marketing efforts with product roadmap and commercial initiatives
• Lead weekly cross-functional sync meetings to coordinate campaign execution
• Partner with Product teams to translate features into marketing narratives
• Work with Account Management to integrate partner marketing activities
• Coordinate with Regional Marketing teams to ensure local market relevance
Message & Program Consistency
• Maintain a central repository of approved messaging, assets, and marketing materials
• Review and align all customer-facing communications for consistency across channels
• Ensure regional teams and partners have access to latest messaging and campaign materials
• Coordinate rapid responses to market changes or competitive moves across all teams
• Guide adaptation of global campaigns for regional execution
Performance Tracking & Optimization
• In partnership with Marketing leads, develop unified success metrics that span product adoption, marketing performance, and commercial goals
• Create feedback loops between customer-facing teams to share insights
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- MBA
- Knowledge of analytics tools and web traffic reporting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.