Sr. Social Marketing Manager

The AWS Social Media Team (SMT) is looking for an experienced social media marketing manager to join our team and support company-wide social marketing motions including social media strategy, social content creation, publishing, and performance reporting. This role will help shape, influence, and inspire customers everywhere and influence how they experience and interact with the AWS brand, as well as our products and services, across our portfolio of AWS social handles.

As a Sr. Social Marketing Manager, you will be responsible for developing social media strategies for AWS brand accounts across all social platforms (Instagram, LinkedIn, TikTok, Threads, X, etc.), coordinating content creation across a wide range of content creators, and stakeholder groups, and end-to-end execution of social marketing motions.


Key job responsibilities
Key job responsibilities
• This role will be responsible for analyzing and reporting social media performance metrics, defining and implementing social media goals, strategies, content requirements, and intended outcomes with Product Marketing managers and other stakeholder groups.
• This role will manage daily meetings across all stakeholders to ensure we are creating a thriving social experience for customers.
• Help increase adoption of new products and features by creating high-quality content such as videos, blog posts, or podcasts targeted at engineers / technical end users
• Work with our Marketing team to create and publish a steady beat of high-performing, product-focused social media content.
• Develop and implement comprehensive social media strategies aligned with business objectives that help shape the perception of the AWS brand.
• Develop and launch social programs to boost the credibility of the AWS brand worldwide, with a focus on brand advertising, public relations, and global campaigns.
• Execute social media campaigns standalone and as part of multi-channel advertising efforts.
• Manage and oversee the day-to-day operations of social media channels, including content creation, publishing, and community management.
• Drive cross-functional collaboration with external stakeholder groups.
• Partner with external media agencies and social media platforms, while seeking out new and emerging platforms.



A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.