Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Prime Video ads, Twitch, Thursday Night Football, and the NBA.
We are seeking an experienced Principal, GTM Strategy & Ops to streamline the way we bring diverse and powerful products to market. In this highly visible role, you’ll collaborate with product, sales, product marketing, and training orgs to understand existing roles and processes, review customer comprehension metrics, identify top areas of opportunity and transform a data platform to create a single source of truth for GTM. You’ll define a vision for what great go-to-market (GTM) looks like, identifying gaps (e.g., orchestration, structure), moving a highly matrixed org towards a unified vision. Your plan will instill centrally defined GTM process, roles and responsibilities, definitions, and accountability . Your GTM strategy will delight a broad range of customers ranging from large Enterprise to SMBs domestically and abroad.
You’ll author documents to outline your strategy, drive adoption of your GTM approaches and templates, and partner with cross functional leaders to use your frameworks to present GTM plans for top solutions to the Head of Ads. The ideal candidate will have experience in advertising in a strategic capacity and will have held a similar role at a peer company.
Key job responsibilities
* Oversee GTM specific workstreams across Ads, uniting product, sales, product marketing, and training efforts in service of maximizing customer comprehension and product adoption.
* Help define a vision for what great GTM looks like, identifying gaps (e.g., orchestration, structure), and creating a plan to delight customers, moving a highly matrixed org towards a unified vision
* Codify and gain alignment on roles and responsibilities and GTM commitments across orgs and clarify areas of confusion.
* Understand advertiser needs and trade-offs and architect how the full breadth of Amazon Ads launches from marquee solutions to minor features come together as a simple and compelling experience for customers.
* Facilitate challenging conversations between orgs to align on the optimal internal and external GTM experience.
* Identify top areas of opportunity to simplify GTM efforts, diagnosing root causes, outlining and aligning with key stakeholders on a path to resolution, and creating and implementing inspection mechanisms.
* Continually refine and drive adoption of GTM templates and approaches and partner with cross functional leaders to use your frameworks to present GTM plans for top solutions to Ads leaders.
* Help define how GTM processes, templates, KPIs, and data will translate into automated tooling and reporting that enables scalable application across Ads worldwide.
* Define KPIs and establish mechanisms to inspect results; continually refine GTM practices across distinct product, sales, and marketing organizations, providing regular leadership progress updates.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience communicating results to stakeholders
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.