We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the WW Ad Sales team as Principal, WW Video Strategy and Go-To-Market (VSGTM). This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally. He/she will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
• Drive the global vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach
• Develop end-to-end strategy for supply packaging across Amazon’s suite of video properties, alongside sales, product, sponsorships, and strategy peers
• Drive adoption of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Partner with Product and Ads Marketing on Video Sales and Marketing narratives
• Work with regional GTM teams to customize the macro global strategy to each region
• Assist in global training development for Regional GTM sales enablement execution
Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazon’s video properties, and work closely with Product, Supply, and Marketing to drive revenue growth in this segment.
DESIRED QUALIFICATIONS
• A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• A strong track record in developing and launching go-to-market strategies within streaming and video
• Experience working with Product teams for roadmap decisioning and packaging
• Experience working with content creators and show-runners to develop advertising opportunities
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
• Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
• Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
• Exhibits excellent business judgment
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• Utilizes creative, innovative thinking
• Thinks big and has convictions
• Is action and results oriented
• Is highly analytical and structured
BASIC QUALIFICATIONS
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 10+ years of experience in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
- Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
- Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing
PREFERRED QUALIFICATIONS
- 10+ years of developing, negotiating and executing business agreements experience
- Master's degree or equivalent
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing product and sales strategies across teams at scale globally driven sales strategies
- Data Analysis proficiency to build data driven sales strategies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.