As the Live Sports Content Marketer, you will be part of the Amazon Ads’ Live Sports and Entertainment Marketing video team and help build the future of our video offering. In this exciting and highly visible role, you will partner with stakeholders across Amazon to develop and deliver cohesive and impactful go-to-market (GTM) sales and marketing content and assets promoting our global live sports programs.
We are looking for an accomplished and creative B2B sports marketer that will dive deep into metrics to develop data-driven messaging for our live sports content strategy and partner with teams across the organization from Sales, Marketing, Events, Programming, and Production, to Legal and PR, to ensure there’s awareness, coordination, and alignment in developing best-in-class content and assets.
This candidate should have exceptional verbal and written communication skills, proficiency in creating insight-based narratives, the ability to build strong relationships, lead cross-functional teams, and influence stakeholders at all levels. You will have a strategic mindset and the ability to get in the weeds to execute at the tactical level and keep the trains running on-time. This candidate will have familiarity with the media industry and understand the nuances of live sports and video advertising to build and execute a roadmap of cross-channel (sales presentations, email, editorial, social, event) content deliverables that position Amazon’s offerings to the advertising marketplace. This role will work with stakeholders and leadership to identify net new narratives that react to marketplace changes, deliver product positioning, pitch decks, and other customer-facing sales collateral, while also providing guidance to teams to develop direct-to customer activations. They will systematically gain input and alignment across the org, regularly update materials and content, remove any roadblocks, drive strong internal communications, and relentlessly focus on the customer experience. Candidate should have a keen eye for design and robust experience with brand storytelling, with an aim to creatively push the boundaries of B2B marketing, to amplify our Live Sports story narrative with advertising customers.
The right candidate will have strong live sports media and/or marketing background and deep understanding of how to effectively position media properties to marketing decision makers. Experience working with Product, Measurement, and Sales teams to craft storytelling narratives, with a high-attention to detail, is key. This role will work closely with Prime Video, PR, Editorial, Events, and Social teams to extend the brand narrative to earned channels and Amazon Ads’ owned channels. Experience with video creation is preferred. This role requires a self-starter who is results oriented and pushes to uphold the highest standard on all elements of execution. You will be comfortable with immense ambiguity, have the ability to simplify the complex, and be passionate about leading complex workstreams to execute long-term strategies from start to finish. It is an individual contributor role with the opportunity to grow.
Key job responsibilities
-8+ years of B2B content and/or marketing experience
-Deep live sports industry experience within media organizations
-Brand positioning and storytelling experience
-Extensive background in deck and presentation building
-Strong familiarity with PowerPoint; Adobe Photoshop is a plus
-Comfortable working with and presenting to Leadership
-Ability to build strong relationships and manage multiple workstreams
-Excellent written and verbal communication skills
-Experience creating engaging video content
-Analytical mindset using data and metrics to measure impact and develop data-driven strategies to ensure continuous improvement in process and results
-Excellent interpersonal skills and a proven ability to influence others
-Thrives in an ambiguous environment; can independently remove blockers and make decisions autonomously.
-Proven ability to manage multiple, competing priorities simultaneously, creating a sense of urgency in a fast-paced, dynamic environment.
-Demonstrated ability to manage complex and highly visible projects.
-Experience using Microsoft Excel to manipulate and analyze data
BASIC QUALIFICATIONS
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
PREFERRED QUALIFICATIONS
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.