We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a Packaging & Development Principal to join the Global Entertainment Brand Partnerships team, primarily responsible for overseeing product and packaging requirements to positively impact Brand Partnerships revenue. This role will be a central contact interfacing between Product, Finance, Prime Video Ads, Amazon MGM Studios and Ad Ops to develop product and planning global parity across 15+ Prime Video Ads locales. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. The Packaging & Development Principal comes with a background in video and advertising to support the long-term Sponsorships and Branded Entertainment strategy. They will be responsible for supporting several senior level mechanisms including CPRs (Critical Program Reviews), and WBRs (Weekly Business Reviews).
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.
Key job responsibilities
• Work directly with Product and Ops teams and develop revenue driving products and media packaging strategies
• Responsible for writing product requirements and informing future roadmap additions, to help innovate on future state Sponsorship ad innovation.
• Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Work with Finance to develop automated systems and processes that will monitor and support campaign pacing and optimizations
• Support the vision, value proposition, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
• Work directly with regional Video Sales Specialist and sales teams via sales enablement and demand generation strategies to achieve our revenue and adoption targets
• Assist in regional training development for sales enablement execution
A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This Principal will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios.
BASIC QUALIFICATIONS
- A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
- Experience building and deploying media packaging, positioning and messaging, and product support. A track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution. Building collateral to support (PPT)
- 8+ years of professional experience in video advertising and supporting product launches
- Experience in media planning preferred
- Experience communicating results to senior leadership
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- MBA or advanced degree
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing product and sales strategies across teams at scale globally
- SQL /Data Analysis proficiency to build data driven sales strategies
- PROFESSIONAL LEADERSHIP TRAITS
- Exhibits excellent business judgment
- Hires great people, develops great people
- Has relentlessly high standards
- Thinks strategically, but stays on top of tactical execution
- Expects and requires innovation of their team
- Thinks big and has convictions
- Is action and results oriented
- Is highly analytical and structured
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,900/year in our lowest geographic market up to $206,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.