The Analytics & Insights (A&I) organization develops actionable insights using Amazon’s unique data to influence how advertisers promote their businesses. Our insights enhance their marketing decision-making, leading to them to be measurably more successful with Amazon. The A&I organization consists of a variety of different Practices, which are groups that focus on different approaches to create these insights.
We are currently looking for an Associate Principal, Analytics to join our Brand Media Insights (BMI) team. Members of the BMI team develop actionable insights to support the positioning of Amazon Ads suite of brand building ad products. Our analyses measure the performance of advertising campaigns and sales performance of products. We provide recommended actions to improve future advertising campaigns and marketing decision-making. We take a consultative approach, building deep relationships with our clients marketing teams. Our account management and sales partners within Amazon help us manage relationships with these clients, allowing us to focus on analysis and delivery. Examples of commonly developed advertising insights include seasonality of search trends, multi-touch attribution, and trade up/cannibalization. Common marketing insights include brand switching, customer journey, and customer penetration.
Key job responsibilities
An Associate Principal in the BMI team will be expected to
- Independently develop advanced analyses and create templates of them for colleagues to leverage for other brands.
- Conduct analyses which leverage previously untapped datasets.
- Expand the breadth of marketing science topics that the BMI team provides insights on.
- Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.
- Develop relationships with senior marketing decision makers (e.g. senior director, c-level) and establish oneself as go-to expert in at least one advanced analytical area of advertising.
- Proactively address advertisers' needs by identifying issues and opportunities before the advertiser identifies them.
- Own an internal program that enhances the team's capabilities or A&I's capabilities.
- Write documents with recommendations that influence how partners teams with Amazon Advertising operate, such as Account Management, Sales, or Product.
- Master Amazon proprietary tools and metrics, which will help you solve the advertisers' business questions
BASIC QUALIFICATIONS
- Bachelor's degree plus 10+ years’ experience in client-facing data analysis roles.
- 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser (agency or client side).
- Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders.
- Excellent data driven storytelling skills – you create and deliver compelling presentations with outstanding visuals to high level stakeholders.
- Advanced in SQL - ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.
- Fluency with an advanced analytical tool (Python or R) – ability to run advanced statistical modelling and analysis with either Python or R. If current skill is with R, then have the ability and aptitude to attain fluency in Python for analysis and statistical modeling.
- Excellent organizational, interpersonal, and communication skills (both written and verbal).
PREFERRED QUALIFICATIONS
- Experience with advertising publishers and marketing/creative agencies.
- MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
- Experience in a performance advertising role where you managed significant complexity and scaling challenges.
- Experience in marketing campaign management, development and execution.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $138,200/year in our lowest geographic market up to $239,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.