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At Amazon Advertising, we're at the forefront of innovation in the advertising and eCommerce intersection. We're seeking a seasoned AdTech expert to join our Product Sales Specialist (PSS) organization as a AdTech GTM Specialist. This role is crucial in bridging the gap between our global sales teams and product development, driving adoption of of AdTech advertising solutions.The ideal candidate will be an industry veteran with deep expertise in all facets of AdTech, including both buy-side and sell-side technologies. You'll be responsible for shaping our go-to-market strategies, influencing product roadmaps, and driving demand generation initiatives that propel Amazon Advertising's growth in the competitive AdTech landscape.Key job responsibilities:- Serve as the voice of the customer and sales teams to our product organizations, defining and prioritizing global sales needs to influence product development decisions.- Develop and implement comprehensive GTM strategies and sales plays for both existing and new AdTech capabilities, focusing on areas such as data/identity solutions, supply optimization, AI/ML-driven bidding, and advanced measurement and reporting tools.- Own the end-to-end process of delivering strategic plans, from initial conception to successful execution and performance analysis.- Drive sales enablement initiatives, ensuring our global sales teams are equipped with the knowledge and tools to effectively communicate the value of our AdTech solutions.- Collaborate with Product Marketing to craft compelling narratives and positioning for our AdTech offerings.- Analyze market trends, competitive landscapes, and customer needs to identify new opportunities for growth and innovation in the AdTech space.- Develop and maintain strong relationships with key stakeholders across global sales, product, and marketing teams to ensure alignment and drive successful outcomes.- Leverage data-driven insights to inform strategic decisions and demonstrate the impact of AdTech initiatives on key business metrics.BASIC QUALIFICATIONS- 5+ years of developing, negotiating and executing business agreements experience- 5+ years of professional or military experience- Bachelor's degree- Experience developing strategies that influence leadership decisions at the organizational level- Experience managing programs across cross functional teams, building processes and coordinating release schedules ...

The BIL Measurement Lead will create a framework for consistent and accurate measurement of BIL campaigns, including the identification and rollout of the tools, templates and mechanisms needed to scale the framework to the organization. With new experiences and tactics being developed every day, the BIL Measurement Lead will consult BIL teams delivering campaigns and their Account Manager counterparts on campaign metrics and set-up. When custom experiences cannot be measured by existing Amazon Ads tools or methodologies, the BIL Measurement Lead will propose solutions or measurement experiments to help fill these gaps. They will act as the liaison between BIL and Ads Measurement teams, advocating for brand customers who invest in our most complex, difficult to measure campaigns. Key job responsibilities-Propose and continuously improve a BIL measurement framework that allows us to measure repeatable and never-done-before campaign experiences-Consult Solutions Managers and Account Managers in Ads on our most complex campaign measurement set-ups, including those with complex endemic and non-endemic KPIs -Liaise with measurement teams to communicate the unique needs of complex, full-funnel BIL campaigns-Apply technical understanding of measurement systems to ensure correct campaign setup for unique campaign experiences or KPIs-Propose the correct 1P or 3P measurement tools for unique, online and offline ad experiencesAbout the teamBrand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. BASIC QUALIFICATIONS- 6+ years of digital advertising and client facing roles with a focus on data analysis experience- Experience with annual brand and media planning- Experience with Doubleclick (XSM, DFP), AdJuster or Salesforce ...

The WW Selling Partner Services team's vision is to enable every brand – from the small business with an idea to the large, multi-national corporation – to be able to thrive and grow into a global selling success. Our mission (i.e., our roadmap to achieve that vision) is to enable the long-term success of our selling partners by providing the most trusted shopping and selling experience and by providing impactful solutions for accelerating our selling partners’ business growth. We are entrusted with preventing fraud and abuse, and we are guardians for all our customers. We are advocates and innovators who delight buying customers by enabling our selling partners to succeed. We deliver at massive scale through technology, science, and expert human judgment while continuing to think even bigger about the future. We do all of this while creating a team culture that we are proud of – one that builds fulfilling careers, is inclusive and gives back the community, and is fun to be a part of.The Worldwide (WW) Selling Partner Service Central Financial Planning & Analysis (FP&A) team seeks a Business Analyst (L5) to drive data-driven decision making across the biggest slice of the Amazon Stores business. This is an exciting team that manages the space planning, budgeting, forecasting, and reporting of 45,000+ Headcount across the business, with associated Operating Expenses of ~$2B per annum. In this role, you will analyze headcount data, develop and enhance expense allocation models, and create automated solutions for space utilization planning and tracking. Your responsibilities will include building scalable headcount forecasting models, simplifying expense allocation analysis tools, and developing automated space optimization planning tools using large-scale datasets. You will have the ability to effectively communicate recommendations to stakeholders and leadership across Human Resources, Central FP&A, Finance, and Real Estate (GREF) teams. Your solutions will maximize operational efficiency while managing costs. The successful candidate will have expertise in financial modeling, data visualization, and excellent project management skills. We are looking for a person who loves solving complex problems to drive analysis and insights to help our teams make meaningful business decisions. The person should have a detailed understanding of a business requirement or the ability to quickly get to the root cause of a particular business issue, and draft solutions to meet requirements or resolve the problems. You will analyze massive data sets, identify areas to improve, define metrics to measure and monitor programs, and work with different stakeholders to drive improvements over time. You will extract or mine information from our existing systems to create new analysis, and expose data from our group to wider teams in intuitive ways.Key job responsibilities• Design and maintain automated dashboards to track and analyze headcount metrics, operational expenses, and space utilization patterns across facilities• Develop SQL/ETL queries where needed to extract and analyze headcount data, key metrics across operational expenses, space utilization, and facility planning from Amazon's diverse data ecosystems• Transform complex operational data into actionable insights, focusing on headcount optimization, cost efficiency, and space planning recommendations• Create compelling data visualizations and presentations to communicate space utilization trends, headcount forecasts, and operational expense analyses to leadership• Identify opportunities for process automation and efficiency improvements in headcount management, expense tracking, and space allocation systems• Become the SME for SPS FP&A to develop innovative solutions for emerging challenges while staying current with advanced analytics tools and automation technologies across Amazon A day in the lifeYou'll collaborate with cross-functional teams, analyze data patterns, and develop solutions that enhance our operational efficiency. Your day might include participating in planning sessions, creating analytical models, or presenting insights to stakeholders. You'll have the opportunity to contribute ideas and work alongside supportive colleagues who value innovation and continuous improvement.About the teamThe Central FP&A team for SPS acts as the hub for financial reporting and driving insights for leaders. We act as the go to source for centralized reporting, work between various regional team across the globe, and partner with the most senior leaders in the SPS and broader stores Org. We are always seeking to ask ourselves how to get better every day and are open to all ideas in our drive to become the best in class FP&A team at Amazon.BASIC QUALIFICATIONS- 3+ years of tax, finance or a related analytical field experience- 3+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience- 3+ years of business or financial analysis experience- Experience defining requirements and using data and metrics to draw business insights- Experience making business recommendations and influencing stakeholders- Experience with SQL- Bachelor's degree in computer science, engineering, mathematics or equivalent ...

The Amazon Brand Innovation Lab team is a worldwide organization working on innovative advertising experiences for Amazon customers and advertisers. This is a rapidly growing and evolving Amazon Advertising business. If you are a creative and strategically-minded builder who thrives in fast-paced environments, this is the team for you.The Head of US, Vertical Lead for Brand Innovation Lab will oversee a diverse team of creative talent including creative directors, copywriters, art directors, designers, as well as solutions managers, strategists and technologists to deliver unique and innovative advertising campaigns across categories in specific industries. Using the canvas of Amazon to create high fidelity brand experiences, we combine the digital and physical and create programs that delight the customer and deliver for the advertiser. We seek an entrepreneurial leader who can set strategy, prioritize, communicate clearly, and consistently deliver results.In addition to strong general management skills, as the single threaded owner on a business, they collaborate with internal stakeholders across the Ads business, as well as stakeholders at brands and agencies to enable their team to deliver ad experiences for brands. Excellent written and verbal communication skills are essential.BASIC QUALIFICATIONS- 10+ years experience leading interdisciplinary creative teams through strategy and execution at a brand, publishing/media, agency and/or production company.- Experience Managing a P&L to make necessary staffing decisions and tradeoffs to deliver the best experience for customers, while managing the business responsibly.- Bachelor's Degree. ...

Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports. Our team is looking for a seasoned advertising and sponsorship GTM to serve as a Live Sports Sponsorship GTM responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports properties at Amazon. The Live Sports Sponsorship GTM specialist will report directly to Head of Live Sports Brand Partnerships, within larger Live Sports Sales team. The specialist will work with League partners, Prime Video Production, Programming and Video Ads Product Team to define integration and sponsorship monetization opportunities across Live Sports properties such as Thursday Night Football, NASCAR, NWSL and WNBA, and determine go-to-market (GTM) strategies. They will partner with sales, pricing and planning teams and ultimately ensure Amazon’s Live Sports sponsorship offering meets the needs of our Advertising customers.Key job responsibilities• Contribute to development of Live Sports’ sponsorship offerings, alongside Sales, Product, Content, Business, Finance and Creative Strategist teams. • Drive Sport Sponsorship GTM and Sales efforts including contribution to the Upfront/annual sales cycle, leading certain client meetings and engagements• Annually prepare GTM narratives and inputs for sales strategy sessions. • Translate sports rights into sellable sponsorship packages • Serve as center of excellence on specific league matters related to Ad Policy, Programming and Compliance. • Lead Amazon Ads’ relationship with league/s and specific sport production team, serving as portal for sport-specific sponsorship monetization. • Partner to support think big ideation, asset creation and packaging for sport property• Manage sponsorship inventory tracking and documentation for live event executions, ensuring flawless execution and partnership with Live Sports Production team/s. • Drive adoption of Prime Video’s sponsorship offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.• Aggregate Voice of Customer (VOC) sand partner with programming, production and product teams to drive sponsorship solutions by sport, to deliver upon customer needs while driving growth for Amazon.• Produce stack-ranked set of sales priorities and influence requirements, roadmap decisions and trade-offs. • Utilize industry expertise on trends, consumer behavior and emerging media technologies to identify new opportunities for innovation in Live Sports sponsorship.Basic qualifications:- 7+ years of sports management, Live Sports, sports rights and sponsorship experienceintegrated marketing, Live Sports partnerships experience- 7+ years’ experience working cross functionally with production and league partners in sportsBASIC QUALIFICATIONS- 7+ years of developing, negotiating and executing business agreements experience- 7+ years of professional or military experience- Bachelor's degree- Experience developing strategies that influence leadership decisions at the organizational level ...

Want to join one of the fastest growing businesses at Amazon? Do you have proven product management ability, exceptional communication ability, project management skills, and the ability to multi-task and thrive in a fast-paced environment? We are looking for an experienced technical program manager to join our team.Amazon is investing heavily in building a world class advertising business, and we are responsible for leading next-generation scalable solutions for Holding Companies, to enable endemic and non-endemic advertisers to reach customers across our owned and operated sites, on other high-quality publisher sites across the web, and on millions of desktops, mobile, and connected TV devices. We start with the customer and work backwards in everything we do, including Advertising. We seek candidates who want to join a team focused on building large-scale systems that integrate across multiple sources to provide unique industry leading advertising products that enable advertisers to achieve their goals.This position has a high-degree of customer impact and engagement. For this problem space within our platform, it is truly Day One, and as such there many opportunities to influence not only the technical direction but also the success of one of Amazon's fastest growing strategic businesses. You will help define our strategy and will design and implement program direction to ensure the platform enables business growth. You have excellent communication skills and judgment, and are comfortable evangelizing the platform functions and services with a wide range of senior business and technical leaders within our partner companies.Key job responsibilitiesAs a Principal Technical Program Manager, you will be 100% focused on the customer, understanding their needs and requirements, plus anticipating future trends that will serve their needs. You will also be excellent at driving results, being able to coordinate large, multi-functional projects on-time, anticipate bottlenecks, provide escalation management, anticipate and make trade-offs, and balance business needs versus technical constraints. You are involved in defining or reviewing the systems-level technical design of your projects and balance near term business need with long term implications for Amazon. You rationalize technical requirements and business priorities in cross-functional teams. You manage cross-functional communication to ensure all business and technical stakeholder’s needs are aligned.A day in the lifeThe right candidate will possess a strong program management background, will have demonstrated experience leading medium to large products and projects, and will have a well-rounded background in current web technologies. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means you are not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done. Maturity, high judgment, negotiation skills, ability to influence and leadership are essential to success in this role. You will be data-driven and analytical. You constantly strive to expand our understanding of the metrics that drive our business and growth aspirations. Lastly, your communication skills - both verbal and written - are excellent, and you will be able to clearly communicate at all levels in the organization, including senior management.BASIC QUALIFICATIONS- 7+ years of working directly with engineering teams experience- 7+ years of technical product or program management experience- 5+ years of software development experience- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems- Experience managing programs across cross functional teams, building processes and coordinating release schedules- Experience owning/driving roadmap strategy and definition ...

Applicants should possess a comprehensive understanding of the current and emerging trends in web technology, with a critical awareness of their implications on user-centered design. You should have strong communication skills and expertise in a wide range of technologies, including React/JavaScript/NodeJS, HTML/CSS, XML/JSON, Adobe Creative Suite, WCAG AA/accessibility standards, and GenAI/LLMs. Experience with Figma and AWS is also required.You are customer-obsessed, detail-oriented, and adept at working on highly technical teams while collaborating effectively with non-technical creative counterparts. You excel in improving team standards, writing thorough documentation, and managing multiple projects in a fast-paced environment with a high degree of autonomy. You can translate business requirements into exceptional customer experiences by prioritizing the customer perspective and maintaining relentlessly high standards.Equally passionate about design and development, you possess strong front-end development skills, a creative problem-solving mindset, and a keen eye for world-class functional design. You will contribute disruptive ideas for conceptualizing, creating, and delivering branded shopping experiences for millions of customers worldwide. Your work will span across platforms such as desktop, mobile, Fire tablet, Fire TV, Alexa, Twitch, Amazon Live, and other Amazon properties.To apply, please include your online portfolio and examples of your processes to demonstrate your suitability for this role.Key job responsibilitiesOwn the end-to-end development process and deliverables from a design and technical perspective and deliver high quality, bug free code.Provide design and technical leadership; work closely with business teams in development of campaign strategy, use cases, and technical requirementsConcept first-to-market innovations that utilize Amazon’s canvas alongside creative counterpartsPrototype new features and products, tackling ambiguous challenges that affect the global team.Optimize internal processes and tooling for broader impact, strategically aligning initiatives to maximize revenue and influencePresent work to peers, product teams and Senior leadershipProvide leadership, mentor, and coaching to your immediate and extended team on the latest industry trends, tooling, and best practices in web development and designExpand your influence by collaborating with partner teams, increasing productivity and effectiveness BASIC QUALIFICATIONS- 4+ years of front-end technologist, engineer, or UX prototyper experience- Have coding samples in front end programming languages- Have an available online portfolio- Experience developing visually polished, engaging, and highly fluid UX prototypes- Experience collaborating with UX, Product, and technical partners ...

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.The Amazon Business Global Marketing team is seeking a dynamic and experienced Sr. Lead Development Manager who will spear-head registration, activation and engagement efforts of new customers within new program launches. This role will work closely with Global Growth Marketing, Sales and global BPO agencies to develop and implement GTM acquisition and engagement plans. The ideal candidate has a passion for technology, and a successful track record of leading complex projects to acquire and onboard new customers in the Commercial and Public Sectors. They also possess an expertise in inside sales management and strong project and program management skills for success in this role. Key job responsibilities• Manage a team of remote Lead Development Representatives (LDRs) to attain daily activity metrics of inbound, outbound calls, decision makers contacts and qualified leads.• Refine and Implement new projects charters, Standard Operating Procedure (SOP) in coordination with Growth Marketing, Sales and External agencies.• Oversee program execution including deliverables, scheduling, leadership, and timely delivery across multiple and concurrent workstreams in coordination with external agencies.• Train team on calling and prospecting skills and continuously monitor their performance.• Drive targets for new account acquisition, activation and adoption across the Customer funnel. • Travel both domestically and internationally to EU (20% of time) to support expansion of our Europe business.BASIC QUALIFICATIONS- Bachelor's degree- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Highly proficient in CRMs (Salesforce), Sales Engagement, MS Excel and BI tools.- 6+ years of professional non-internship marketing, sales or business development experience ...

The Social Center of Excellence team is seeking a highly-motivated, self-directed, social-savvy Sr. Marketing Manager, Social Media to define and manage strategic brand direction rooted in consumer research and insights across social media programs. As an avid social media user, this individual is knowledgeable in the latest social media trends and understands how to connect with Gen Z and Gen Alpha. You will work closely with numerous internal and external teams in order to support key initiatives and events. The individual in this role has a proven track record managing integrated campaigns from end to end with the ability to act agilely with priorities quickly pivoting. You are equally creative and analytical, developing highly engaging and elevated content that drives performance across KPIs, including driving follower growth, impressions, traffic, engagement rate, and revenue. This critical team member will demonstrate strong ownership and maintain clear and concise communication across all levels of leadership. They are an excellent problem solver, identifying priorities, managing multiple work streams, anticipating and managing potential blockers to achieve goals and complete milestones. They thrive in a fast-paced and ambiguous environment managing multiple, competing priorities simultaneously with meticulous attention to detail. This individual will be a subject matter expert in working on large 360-degree marketing campaigns with a knack for uncovering consumer insights that inform strategy development. Key job responsibilities• Work in partnership with social program leaders to develop campaign architecture and strategy across keys social platforms (key focus on TikTok, YouTube, Pinterest, and Instagram) and multiple handles. • Own social marketing content calendar creation and management, as well as communication and partnership with internal teams Vendor Management, Product Management, Merchandising, and Category Marketing.• Lead market research and insights, partnering with internal customer insights team (Design and Research), to determine annual, seasonal, and quarterly brand messaging and priorities.• Synthesize findings and translate into actionable marketing strategies.• Work with the creative team to brief on seasonal and quarterly priorities rooted in consumer research, social trends and insights. • Develop and manage consumer moments and mindset matrix in order to determine cultural priorities that align to our core consumer’s life stages.• Stay up-to-date on consumer research and market trends to understand brand positioning, focusing on brand perception, product selection, value proposition, price points, delivery speed, etc. • Monitor and report on brand health metrics, determining which KPIs to keep a pulse on.• Conduct competitor analyses and brand lift studies in order to identifying growth opportunities in the space, creating competitive reviews and situational analyses.• Manage end-to-end program management experience.About the teamThe newly created North American Stores (NAS) Marketing & Creative team helps customers discover and engage with new, popular and relevant products across retail categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers. NAS is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas. We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Strong analytical and quantitative skills; ability to capture and use various data points to develop and measure marketing programs ...

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. We are seeking a seasoned Sr Product Marketing Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid marketing marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries. The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them. Key job responsibilities- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities- Translate analytical findings into actionable insights and concise business actions and recommendationsAbout the teamThe Search Marketing organization is responsible for driving traffic to Amazon from External Search Vendors (i.e. Google, Bing, etc) worldwide. We partner with teams across the business to execute search marketing initiatives. Please reach out if you'd like to learn more.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Background in analytical positions or consulting is a plus- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field- Excellent business judgment and the ability to think strategically and execute methodically- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.- Excellent interpersonal and communication skills – written and verbal- Demonstrated ability to work effectively across business and international teams- Interest in the technical aspects of digital marketing- Strong bias for action and sense of urgency; the ability to make things happen quickly.- A track record of teamwork and willingness to roll up sleeves to get the job done ...

Amazon is looking for a Sr. Performance Marketing Manager to join Amazon Autos. We’re partnering with dealers and brands to redesign car shopping—making it more transparent, convenient, and customer-friendly. As part of this team, you will be a key player in bringing this brand to life, driving awareness of Amazon Autos and driving sales. You will have the opportunity to build a performance marketing program from the ground up, working in an agile startup atmosphere.About You:You’re an experienced marketing professional who loves to build. You think customer-first and balance strategic, creative, and tactical thinking to deliver thumb stopping advertising campaigns. In this role you will own paid user acquisition and growth efforts for a soon to be launched product. You will help set our go-to-market strategy and own campaign management and optimization, define the investment framework approach, build measurement capabilities and experimentation to scale Paid Media. Reporting into the Head of Marketing, you will collaborate with Finance, Creative, Product and BI to deliver on performance marketing goals and be required to present learnings & insights to leadership. You will formulate marketing initiatives that are deeply backed by data, and have experience driving customer growth for a new app or business.Key job responsibilities• Own paid advertising strategy and execution to drive customer acquisition that contributes to overall marketplace awareness and vehicle sales.• Build robust tracking, attribution, and overall data infrastructure in partnership with Product/BI teams.• Manage relationships with key partners in the advertising ecosystem (e.g. Google, Apple, Meta).• Provide performance reporting on all marketing campaigns and take relevant action on insights gained.• Collaborate closely with technical, business, finance and design teams within Amazon to manage simultaneous time-sensitive projects.• Experiment across platforms, conducting deep data analysis to uncover new opportunities for growth.• Identify and partner with external creative and/or performance agencies to deliver on goalsManage the end-to-end execution of paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysisCollaborate with the content, creative, and e-commerce teams to ensure search-friendly, conversion-optimized user experiences across Amazon Autos touchpointsPartner with central teams to establish a strong affiliate marketing program for Amazon AutosOptimize affiliate tracking, attribution and commissioning through rigorous testing with central team• Coordinate with other Amazon performance marketing professionals to leverage relationships, establish best practices for marketing.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...