This role will use data and insights to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand experiences that will solve customer problems, on and off Amazon platforms. You have strong conceptual, presentation, storytelling and project management skills, as well as digital media, and of course, an acute attention to detail.
The candidate’s portfolio should feature interesting, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.
Key job responsibilities
- Concept, design and execute innovative ad - campaigns and experiences for global brands
- Partner with copywriters, designers, program managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
- Independently lead campaigns and collaborate with internal teams, clients and external agency partners
- Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
- In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote - Data-driven and obsessed with understanding customers and making work that delivers results
- Present ideas and concepts to clients, agencies and internally
- Proven ability to ideate for film/streaming, print, digital, out-of-home, experiential and social
- Ability to manage multiple projects at one time to make aggressive deadlines - Mentor and inspire younger designers and creatives - You know, the usual stuff
A day in the life
- You will be working side by side with, and have a dotted line to, the US Principal CD supporting sponsorships
- Partnering with Prime Video and Studios stakeholders on how to create content connected to sponsorships
- Designing experiences for a brands using Prime Video titles
- Working through creative messaging feedback with Legal and PR
- Presenting a campaign to brand clients and their partner media agency
About the team
The Premium Content team inside of Brand Innovation Lab is a centralized team focused on Amazon one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, AR/VR, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. This specific role will be focused on Prime Video Sponsorships.
BASIC QUALIFICATIONS
- Bachelor's degree
- 8+ years art direction / design / communications experience at advertising agencies and/or in-house creative departments
- Must have an online portfolio URL in your resume, demonstrating an art direction, design and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium
- Strong understanding of digital and social platforms, especially streaming, as well as their use within marketing
PREFERRED QUALIFICATIONS
- Experience leading creative development of innovative creative from concept to delivery
- You are scrappy, insightful and innovative problem solver
- You bring visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
- You tell stories that connect brands with customers in a meaningful way, across different all channels, creating work that's on strategy and delivers results
- You love presenting to clients and internal folks, but can also handle feedback like a pro You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job" - You are passionate about design, technology, advertising, marketing, and are always keeping pace with it
- You use data and insights to create work that resonates with customers
- You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
- You are a self starter, spotting an opportunity and making something out of nothing
- You aren’t afraid to question the status quo, and take steps to change things for the better
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.