Company: AMAZON.COM SERVICES LLC
Position Title: Product MKTG III
Location: San Francisco, CA
Position Responsibilities:
Conceptualize, plan, execute and analyze multi-channel marketing strategies. Develop a new, personalized engagement strategy for new users through voice upsells, mobile and web apps, and hardware devices. Partner with teams to develop the strategic framework for how to communicate with users early in their lifecycle to optimize long term engagement and retention leveraging traditional channels. Develop an early use experiment roadmap and learning plans to test and learn how different content and channels perform to drive early engagement. Track and measure performance of campaigns, identifying insights and socializing to inform future strategy and testing. Identify gaps in first stream/first activation onboarding flows for new users. Develop and launch personalized landing pages by user acquisition channel, signup type, promo type and product tier to educate users as to how to use the product based on the features available at each tier. Collaborate cross-functionally to optimize product features necessary to properly onboard new and returning users to the platform. Drive regular reviews of roadmap progress and results with leadership across marketing, finance and subscriptions tech.
40 hours / week, 8:00am-5:00pm, Salary Range $157,100/year to $212,600/year
Amazon.com is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. #0000
BASIC QUALIFICATIONS
- Position Requirements: Master’s degree or foreign equivalent degree in Business Administration, Finance, Marketing, or a related field and one year of experience in the job offered, as a Program Manager, Product Manager, Product Marketing Manager, or a related occupation. Must have one year of experience in the following skill(s): (1) using data and metrics to measure impact, determine improvements, and translate results into actionable insights; (2) managing cross-channel marketing campaigns from concept to completion; (3) managing cross-functional marketing projects or programs; and (4) presenting data and insights to C-suite senior leadership and drive recommendations, articulate tradeoffs, and communicate plans to leadership. Partial telecommuting permitted; employees will be required to report to office multiple days per week.#0000
PREFERRED QUALIFICATIONS
- Please see job description and the position requirements above.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.