Amazon Games is seeking a talented Marketing Content Analyst to join our team. In this role, you will work closely with our cross-functional marketing, community, business intelligence and creative teams, and report to the Head of 3P Marketing and Marketing Operations. This role will have a high level of interaction with the publishing team, collaborate with all relevant stakeholders to analyze performance, create insights, and facilitate optimization of marketing plans. You will be responsible for analyzing the performance of our marketing content and campaigns across various channels and providing insights to improve content strategy and effectiveness. This role requires excellent analytical skills, a strong understanding of content marketing best practices, and the ability to translate data into actionable recommendations.
Key job responsibilities
• Collect and analyze data on the performance of marketing campaigns and content, including trailers, video content, editorial, social media, websites, community events, email campaigns, etc. to measure ROI and set performance benchmarks.
• Use statistical software and analytical tools like Excel, SQL and Tableau to analyze data.
• Identify trends, patterns, and opportunities for optimization based on data analysis.
• Create and present regular reports and presentations to stakeholders, highlighting key findings and recommendations.
• Become a part of the marketing planning process by bringing data and insights as you collaborate with creative, community, product marketing, and growth teams to share analyses and align content strategies with business goals.
• Conduct competitive analysis for comparison and identifying industry trends.
About the team
We’re actively developing and publishing a portfolio of games and aspire to create compelling destinations to discover new games and in-game content. Our core divisions: Game Publishing, Game Development and Prime Gaming-work together with our external partners to develop, publish, and deliver the best AAA games. From concept to live services, our teams aim to be the best at creating worlds you want to play in. We believe in a future where everyone can create, compete, collaborate and connect through games. We listen to the players so we can deliver great, player-focused games and best-in-class service. We believe in building teams and products that reflect and offer an inclusive environment for all our employees and customers. By taking a diverse group from different backgrounds and giving them the freedom to be innovative and creative, we create an environment where our team members push boundaries, challenge each other, and learn new ways to unlock their full potential.
BASIC QUALIFICATIONS
- Bachelors degree or equivalent experience in marketing or data analysis.
- 5+ years of experience in marketing or content analysis.
- 1+ years of experience with analytical software tools (SQL, Tableau, etc.).
- 1+ years of experience working with marketing teams in the gaming/entertainment industry.
- Excellent communication skills, both written and verbal.
- Proven experience in data analysis and content performance evaluation, preferably in the gaming/entertainment industry.
- Experience with performance marketing and marketing attribution tools/platforms.
PREFERRED QUALIFICATIONS
- Experience with complex internal approval processes and stakeholder management.
- Strong working knowledge of Microsoft Office Suite.
- Ability to effectively collaborate with cross-functional partners and bring people together around an idea.
- Curious, collaborative, positive, solutions oriented.
- Love playing games.
- Agency experience is a plus: Ability to work with multiple stakeholder teams simultaneously and quickly adapt to changing priorities.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,000/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.