Key job responsibilities
* Manage audience-specific messaging and communication strategies across email, push notifications, in-app messaging, and SMS to drive device, subscription, and user retention.
* Collaborate cross-functionally with Product, Business Intelligence, Hardware, and Data Science teams to understand product usage, customer behaviors, and pain points impacting retention.
* Leverage data and customer insights to identify opportunities and act as the voice of the customer to propose communications that improve the Ring customer experience.
* Test, track and measure the impact of retention initiatives on key metrics like device health, subscription renewals, and user engagement.
* Communicate campaign performance and recommendations to leadership to inform future retention strategies.
* Stay up-to-date on industry trends and best practices in customer retention to continuously improve Ring's approach.
A day in the life
Each day brings new opportunities to impact Ring's customers and drive retention. You may start your day reviewing customer feedback and product usage data to identify friction points, then collaborate with the product team to develop an email campaign to reengage lapsed users. In the afternoon, you might present retention metrics and campaign results to leadership, while also planning for an upcoming product launch that requires a comprehensive retention strategy across multiple touchpoints. The variety of projects and ability to directly influence customer loyalty is what makes this role so exciting.
About the team
The Customer Experience & Engagement team is a dynamic group of marketing, product, creative, and analytical experts united by a passion for delivering exceptional customer experiences. Whether recommending new smart home solutions or ensuring current devices remain online and performing well, the CxE team is constantly finding ways to engage and retain Ring's growing customer base.
BASIC QUALIFICATIONS
- 5+ years of product or program management, product marketing, business development or technology experience
- Bachelor's degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products
PREFERRED QUALIFICATIONS
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,500/year in our lowest geographic market up to $206,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.