Growth Marketing Copy Strategist , Copy Strategy
Do you have a passion for words and ideas grounded in strategic thinking? Does being a part of an agile team where your ideas have the potential to reach (many) millions make you excited? Are you picturing working on and promoting exciting consumer-facing products, where every single team member, you included, is a critical voice in the decision-making process? If so, you might just be the Growth Marketing Copy Strategist that the Amazon Music Copy Strategy team is looking for! Key job responsibilities- Quickly adopt guidelines, frameworks, and other brand parameters and ensure that the quality of copy is upheld across all asks- Make informed copy decisions based on expertise, best practices, guidelines, and research- Write succinct and scalable copy for product launches, promotions, and copy testing - Track, organize, and document any learnings from testing to be integrated into copy resources for scale - Collaborate and earn trust with designers, researchers, product leads, and marketing partners A day in the lifeAt Amazon Music, our Copy Strategists are big thinkers who love little detail). They’re fans of audio content (music, podcasts, and now...audiobooks!) and they let fandom drive their work and the pursuit of the best customer experience. As a Growth Marketing Copy Strategist, you’ll work cross-functionally with our Growth Marketing team to help shape how we show up for fans, artists, and creators across a wide range of Marketing channels. You'll collaborate with an exceptional group of UX and Marketing copy strategists, brand strategists, researchers, and designers. Day to day, you'll develop copy based on messaging frameworks and guidelines and write in a way that drives clarity and maintains consistency in our brand tone of voice. About the teamAmazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.BASIC QUALIFICATIONS- 5+ years of experience as a Growth Marketing Copywriter or similar role in an agency or in-house setting, writing copy across a wide range of channels...and a portfolio that reflects!- High proficiency in English, with exceptional grammar and copywriting skills- Strong bias for action in a fast-paced, metrics-driven environment- Ability to make informed and strategic copy recommendations that you can back up with expertise, best practices, testing/research learnings, guidelines, and relevant frameworks- Strong sense of when to disagree and commit (even if you’ve made an incredibly informed recommendation!)- Ability to be flexible, nimble, and action-oriented so you can navigate changes or feedback and meet deadlines effectively- Have experience testing copy across a wide range of Marketing channels. Must understand key channel differences, so that copy can be tailored appropriately.- Ability to quickly adopt guidelines, tone of voice frameworks, and other brand parameters and uphold the quality of copy accordingly.- Have an understanding of writing copy for a global audience and the limitations that come with it ...