US Prime Video Marketing is seeking a Senior Marketing Research Analyst to manage 3rd party solutions that strengthen our understanding of marketing performance and inform campaign optimizations. They are responsible for vendor investigation, use case documentation, implementation, standards development, and analytics. A strong candidate has a foundational understanding of media metrics (across offline, online, and performance channels) and the analytical capabilities to draw insights for marketing application. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate’s ability to be curious, looking around corners and finding solutions that continually improve our understanding of marketing performance.
Key job responsibilities
- Conduct 3rd party ad concept testing during early stages of brand campaign development and pre-testing of creative assets prior to campaign launch to identify strengths and areas of optimization
- Own the 3rd party always on ad tracking solution for paid media campaigns, providing post campaign analysis and partnering with the media team to draw insights for campaign optimizations
- Steward the documentation and implementation of 3rd party ad tagging by the media agency
- Provide brand health assessment for marketing quarterly business reviews
- Partner with cross functional insights teams, including global brand and other Amazon lines of businesses, to refine the single survey template based on evolving business priorities
BASIC QUALIFICATIONS
- Experience using data and metrics to drive improvements
- 6+ years of experience analyzing media data across a robust mix of channels (offline, online, and performance) to inform marketing optimizations
- Experience drawing insights from data and effectively developing executive level recaps
- Experience developing strong cross-functional relationships and influencing both internal/external agency stakeholders
PREFERRED QUALIFICATIONS
- Experience managing 3rd party solutions to assess campaign performance
- Excellent written and verbal communication and strong decision-making skills
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.