Marketing Campaign Manager, Industry, Global Campaigns, AWS Marketing
Experienced, self-directed Campaign Manager and leader sought to drive strategy and development for Amazon Web Services (AWS) Global Campaigns for AWS Industry solutions. The Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of global campaigns, working with internal stakeholders, including Industry Marketing, Product Marketing, Field Marketing, Brand Marketing, Segment Marketing, Executive Programs, and more, as well as external agencies and third-party content developers and publications. The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation campaigns from ideation through launch that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions. Key job responsibilities* Lead the strategy, development, and optimization of integrated multi-channel campaigns, focused on key AWS priority solution themes and topics that are designed to generate leads for AWS Sales teams globally.* Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.* Create evergreen programs with continuous testing and optimization to create awareness, drive consideration, and generate leads and adoptions at scale across a number of audience segments.* Utilize customer buyer’s journey to architect innovative multi-touch engagement programs.* Orchestrate campaign and content development across a network of contributors and stakeholders.* Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.* Manage program budget with accountability for campaign return on investment (ROI).* Partner with external agencies in support of campaign asset creation and execution.* Dive deep into data with reports and dashboards in Amazon QuickSight and Adobe Analytics to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.* Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.* Travel Required: 15%, may include occasional international. About the teamABOUT AWS:Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion ...