Principal, Integrated Marketing & GTM, Top Product Launches, Amazon Ads

Come build the future with us! What unites all Amazonians - across teams and geographies - is our unwavering commitment to delighting customers and making their lives easier, no matter who they are. In pursuit of that goal, Amazonians have developed innovative products and services that have transformed the way our customers live and work.Together, we are building the future, one bold idea, cutting-edge product, and groundbreaking service at a time. Amazon Ads is at the forefront of this mission, dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions - including retail media, display, video, DSP, measurement, and ad tech - leverage Amazon's unparalleled innovations and insights to help our partners find, attract, and engage their intended audiences throughout their daily journeys. From our humble beginnings in "Sponsored Ads" to our rapidly expanding video offerings across Thursday Night Football, Twitch, and Prime Video, Amazon Ads continues to blaze new trails and set the standard for the industry.We are seeking an experienced Integrated Marketer to lead bespoke GTM marketing strategy for our most important and often confidential product launches. In this highly cross-functional role, you will be responsible for developing and executing end-to-end GTM strategies for strategic launches. The ideal candidate moves seamlessly between "big picture" thinking and leading tactical execution, and the person is able to navigate heavy ambiguity and chart a path forward independently. This role will also partner closely with Product, Marketing, and Sales teams often on highly confidential launches to craft positioning, messaging, and marketing approaches tailored to our core customer segments. For this highly visible role, we are seeking someone who can both earn trust and have backbone and who can author a simple, compelling document detailing their plans. Your mission will be to win the hearts and minds of customers by bringing the transformative value of our new solutions to life through engaging, multi-channel activations. And your work won't stop there - you'll also monitor launch progress, gather invaluable customer feedback, and loop that back to our Product and Sales teams to optimize our GTM strategy for long-term, sustainable growth. If you're ready to roll up your sleeves, collaborate with the best and brightest, and play a pivotal role in shaping the future of advertising, we want to hear from you. Join us in building something extraordinary.Key job responsibilities* Serve as Integrated Marketing lead for top launches, defining the GTM strategy for our highest visibility global product and portfolio launches* Provide flawless program management, managing up, down, and across, serving as the "glue" that keeps our organization's most important launches on track* Work cross-functionally with Product and Sales to develop the positioning, messaging, and marketing strategies to land the product vision with customers* Lead the end-to-end GTM strategy and execution, collaborating with stakeholders to deliver exceptional customer experiences that showcase the value and use cases of top tier launches* Create compelling, multi-channel content that helps customers understand the transformative use cases and value propositions of our solutions* Design and launch marketing campaigns that drive widespread adoption and growth for our most important launches* Collaborate with Product, Marketing, and Sales teams to optimize the GTM strategy for long-term successBASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- GTM/integrated marketing expert ...

Sr. Program Manager, US Agency Development

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers and their agencies. Our ad solutions—including Sponsored Ads, display, audio advertising, video advertising, OOH and custom programs—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, these solutions help clients build brand awareness, increase product sales, and more.Amazon Ads is in a rapid and exciting growth phase. In order to accelerate the next phase of development, we are committed to transforming the depth, scale and ambition of our partnerships with major media agencies and advertisers. This presents an amazing opportunity for a senior agency Upfront program manager to join the team to shape and drive Amazon Ad's Streaming TV Upfront Program. As a Sr. Program Manager, this candidate will play a key role in orchestrating and organizing Amazon Ad's Upfront GTM strategy and implementation. To succeed, this candidate must be expertly organized, experienced in working with large data sets, possess the technical knowledge with advanced excel skills and in workflow management tools such as asana, and an excellent collaborator with proven communication skills. The candidate will be tasked with the immediate needs on managing our all year round Upfront program, as well as expected to plan on the future by evaluating the Upfront Program's long term needs. This role require the candidate to think big to contribute to Amazon Ad's ambitious growth plans.If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.Key job responsibilities- Manage Upfront workflow inclusive of creating a step by step timeline and identifying key actions required to accomplish each milestone- Work with large data sets from multiple sources and streamline with critical insights to inform actionable next steps- Bar raise Amazon Ad's Upfront program by iterating and building on the current structure and process- Collaborate with a broad stakeholder of internal partner teams to drive Upfront awareness and adoption- Establish, lead and share program updates both in a regular meeting forum and/or through written communication- Evolve the Upfront program by consistently incorporating customer and sales feedback- Troubleshoot Upfront program related issues- Work across multiple Broadcast/Fiscal years and balance current year Upfront needs with planning needs for future Upfronts- This role currently requires a minimum of three days working from the assigned office a week. Beginning January 2, 2025, the expectation will be five days a week of in office presence.BASIC QUALIFICATIONS- 8+ years of program or project management experience- Experience using data and metrics to determine and drive improvements- Experience owning program strategy, end to end delivery, and communicating results to senior leadership ...

Senior Technical Program Manager, International Expansion

The International Expansion team launches the full suite of Amazon Advertising products in new countries, invests in long-term automation to scale international launch velocity, and delivers custom features to accelerate growth in international locales. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. As a Senior Technical Program Manager (TPM), you will be responsible for collecting business and system requirements needed to launch Advertising products in new countries and distill those down to technical milestones. You will drive complex, multi-team projects that span the entire Advertising organization from ideation through to delivery, partnering closely with business stakeholders and technology leaders. You will leverage your technical expertise to accelerate engineering teams, look around corners to mitigate risk, and promote technical innovation. You will own communication across all levels of senior leadership on strategy, prioritization, and results. We're looking for a TPM who is passionate about innovating on behalf of customers, demonstrates a high degree of product ownership, and wants to have fun while making history. The ideal TPM is a creative, demonstrated leader with strong analytical abilities and an expeditious drive to deliver results. This opportunity requires deep technical, problem-solving and communication skills.Key job responsibilities- Drive International expansion of the Amazon Advertising business- Translate business requirements into technical specifications for the engineers- Ascertain the true requirements underlying feature requests; recommend alternative technical approaches and lead engineering efforts to meet aggressive timelines- Drive long-term investments on behalf of customers and engineers that set the team up for future success - Participate in deep architectural discussions to ensure solutions are designed for long-term scale and maintainability- Capture, share and leverage your best practice knowledge across a broad group of engineers- Create content such as white papers and other written deliverablesBASIC QUALIFICATIONS- 5+ years of technical product or program management experience- 3+ years of software development experience- 5+ years of technical program management working directly with software engineering teams experience- Experience managing programs across cross functional teams, building processes and coordinating release schedules- Experience building and evaluating system-level technical design- Experience developing and executing/delivering product and technical roadmaps ...

Sr. Account Executive, LCS, Services

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. If you are interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.As a Sr. Account Executive on our Financial & Consumer Services Advertising Sales team you will report to a Sales Manager and use your 7+ years experience selling digital advertising solutions to Fortune 500 brands and their ad agencies to successfully grow the category’s US revenues. With your broad and long-standing client-side and agency relationships within the digital media world (vertical experience preferred), consultative approach and deep understanding of the digital advertising landscape, you will act as a strategic partner to your assigned advertisers and sell a broad range of advertising solutions that will ensure that their business goals are met. You will further use your relationship building, networking, and strong communication skills to identify, develop and scale new business opportunities. Partnering with internal, cross functional teams successfully to deliver results for your advertising customers is required.This role will require travel as needed.BASIC QUALIFICATIONS- 5+ years of B2B sales experience- 7+ years of digital media ad sales experience- 5+ years of B2B sales across fortune 500 advertisers and agencies experience ...

Associate Principal, Analytics Advisory, Analytics & Insights

Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties, as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.The Analytics & Insights (A&I) organization develops actionable insights using Amazon’s unique data to influence how advertisers promote their businesses. Our insights enhance their marketing decision-making, leading to them to be measurably more successful with Amazon. The A&I organization consists of a variety of different Practices, which are groups that focus on different approaches to create these insights. We are currently looking for an Associate Principal, Analytics Advisory to join our Advisory Practice in support of Consumer Services clients (including but not limited to: food delivery, real estate websites, online universities, insurers). Members of the Advisory Practice develop brand-specific actionable insights for high investment advertisers. Our analyses measure the performance of advertising campaigns and sales performance of products. We provide recommended actions to improve future advertising campaigns and marketing decision-making. We take a consultative approach, building deep relationships with our clients marketing teams. Our account management and sales partners within Amazon help us manage relationships with these clients, allowing us to focus on analysis and delivery. Examples of commonly developed advertising insights include seasonality of search trends, multi-touch attribution, and trade up/cannibalization. Common marketing insights include brand switching, customer journey, and customer penetration.Key job responsibilitiesAn Associate Principal in the Advisory Practice will be expected to- Independently develop advanced brand-specific analyses and create templates of them for colleagues to leverage for other brands.- Conduct analyses which leverage previously untapped datasets.- Expand the breadth of marketing science topics that the Advisory Practice provides insights on.- Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.- Develop relationships with senior marketing decision makers (e.g. senior director, c-level) and establish oneself as go-to expert in at least one advanced analytical area of advertising.- Proactively address advertisers' needs by identifying issues and opportunities before the advertiser identifies them.- Own an internal program that enhances their Practice's capabilities or A&I's capabilities.- Write documents with recommendations that influence how partners teams with Amazon Advertising operate, such as Account Management, Sales, or Product.- Master Amazon proprietary tools and metrics, which will help you solve the advertisers' business questionsBASIC QUALIFICATIONS- Bachelor's degree plus 10+ years’ experience in client-facing data analysis roles.- 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser (agency or client side).- Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders.- Excellent data driven storytelling skills – you create and deliver compelling presentations with outstanding visuals to high level stakeholders.- Advanced in SQL - ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.- Fluency with an advanced analytical tool (Python or R) – ability to run advanced statistical modelling and analysis with either Python or R. If current skill is with R, then have the ability and aptitude to attain fluency in Python for analysis and statistical modeling.- Excellent organizational, interpersonal, and communication skills (both written and verbal). ...

Principal Curriculum Manager, Sales Education, Amazon Ads

Come build the future with us! What unites all Amazonians - across teams and geographies - is our commitment to delighting customers and making their lives easier, no matter who they are. In pursuit of that goal, Amazonians have developed innovative products and services that have transformed the way our customers live and work. The Product Marketing Education team develops training programs for diverse customer segments, including sales teams, advertisers, and external agencies. Our mission is to accelerate ads product knowledge by providing timely, relevant, and impactful education opportunities. We achieve this by building diverse education experiences, such as Amazon Ads Certifications and Sales New Hire Bootcamp, to ensure our learners are equipped with the knowledge to perform their job duties effectively.We are seeking a Principal Curriculum Manager to own educational programs for Ad Sales. This role will build and manage executive-level relationships with sales leaders, product experts, GTM strategists, and our learning experience design team. The ideal candidate will develop strategic education programs to help sales teams build essential product knowledge, define the learning journey for our sales team, scope training initiatives, and advise sales leaders on equipping their teams with necessary product knowledge. The ideal candidate will be able to work backwards from sales team needs to create measurable programs that build competency and help our learners thrive in their roles. Key job responsibilities- Sales Product Education Content Strategy: Own the strategy and vision for a comprehensive sales product education program- Prioritization: Align training with business objectives and sales priorities to inform education roadmap and ensure our team is focused on building the right content to meet customer needs- Curriculum Management: Oversee training development initiatives, ensuring high-quality, relevant content for a global audience. This includes scoping educational content briefs, managing our catalog, and measuring its effectiveness- Sales Training Deployment: Deploy effective sales training programs - Stakeholder Management: Manage key relationships, ensuring alignment and buy-in for sales training initiatives. This includes regular interactions with sales leadership and scaled communications to our sales teams- Sales Training Subject Matter Expert: Serve as primary POC for sales leaders on education and training, providing strategic guidance and insight to inform education recommendations- Content Development Oversight: Ensure content development projects meet quality standards and explore innovative approaches to engage and educate our sales audience in partnership with our learning experience designersBASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams ...

Campaign & Creative Manager, Campaign & Creative Management, Amazon

Amazon Advertising operates at the intersection of advertising and eCommerce, and offers advertisers a rich array of media solutions across Amazon’s mobile and desktop websites, proprietary devices including Kindle and Fire TV, and the Amazon Programmatic Demand Side Platform. We are looking for a highly motivated Campaign and Creative Manager who is passionate about helping our advertisers make effective, analytically driven marketing decisions. Change the world as our advertiser’s “go-to” experts on Amazon Advertising’s policy, process, creative services and retail business.Impact and Career Growth:-Become a knowledgeable partner on Amazon Advertising solutions-Develop never-been-done-before executions with advertisers and internal partners during the pre-sales stage-Establish and standardize creative and operational best practices with advertisers to drive creative performance and provide frustration-free campaign launches-Grow and broaden your skills as you work in an environment that thrives on creativity, experimentation, and product innovationKey job responsibilities-Manage the planning and delivery of high quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance-Project managing the execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders-Consulting with advertisers on creative strategy using historical advertiser and industry data-Manage the troubleshooting of sometimes complex issues surfaced during the campaign life-cycle-Dive deep on data to develop and manage process and product improvement projects with internal and external stakeholders to improve cross-vertical/cross-locale efficiencyA day in the lifeYou will earn trust and foster frustration-free advertiser experiences through seamless project management of campaigns, data-driven creative strategy recommendations and ongoing advertiser education, all aimed at helping advertisers grow their business on Amazon while upholding our end customers’ experience. You will work with our partners to deliver results that matter to our advertisers for long-term growth. This means diving deep on creative data, recommending creative testing, and providing creative insights to our advertisers. CCMs provide efficient and accurate campaign management while identifying opportunities to continuously improve our workflows and implement best practices across teams. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.About the teamThis role may support various categories/verticals based upon the needs of the business. CCMs provide efficient and accurate campaign management while identifying opportunities to continuously improve our workflows and implement best practices across teams. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.BASIC QUALIFICATIONS- 3+ years of digital advertising and client facing roles experience- Experience analyzing data and best practices to assess performance drivers- Experience with annual brand and media planning ...

Account Executive, Amazon Ads, Global Growth Sales, Performance

Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.This is an opportunity to sell world class personalization technologies and drive sales across multiple platforms to mid-to-large brand and performance advertisers. There are also opportunities to grow and retain revenue from existing advertisers. If you have a consultative selling style, yield from media and or marketing world and are ready to deliver strategic advertising solutions to your clients apply today!Key job responsibilities- Use your influencing and relationship-building skills to prospect, penetrate and develop executive-level relationships with clients, uncovering the business needs of Amazon's clients- Retain and grow revenue from existing advertisers- Drive deals to closure in a new business environment- You influence how decisions are made by leading with data, and are focused on understanding how Amazon's products and tools can help build relevant advertising solutions for our customers- Deliver the highest level of sales and customer service to our clients- Utilize sales CRM to measure progress against pertinent sales activities and opportunities- Understand and learn about the e-commerce industry and competitive environment, including competitor product offerings- Collaborate cross-functionally to create and execute advertising plans for different types of businessesBASIC QUALIFICATIONS- 1+ years of sales experience - 1+ years of selling advertising, advertising-like services experience, SaaS or tech sales experience- Experience with online productivity tools such as Office 365, Salesforce or similar software- Bachelor's degree ...

Campaign & Creative Manager, Amazon Ads, Amazon

Amazon Advertising operates at the intersection of advertising and eCommerce, and offers advertisers a rich array of media solutions across Amazon’s mobile and desktop websites, proprietary devices including Kindle and Fire TV, and the Amazon Programmatic Demand Side Platform. We are looking for a highly motivated Campaign and Creative Manager who is passionate about helping our advertisers make effective, analytically driven marketing decisions. Change the world as our advertiser’s “go-to” experts on Amazon Advertising’s policy, process, creative services and retail business.Impact and Career Growth:-Become a knowledgeable partner on Amazon Advertising solutions-Develop never-been-done-before executions with advertisers and internal partners during the pre-sales stage-Establish and standardize creative and operational best practices with advertisers to drive creative performance and provide frustration-free campaign launches-Grow and broaden your skills as you work in an environment that thrives on creativity, experimentation, and product innovationKey job responsibilities-Manage the planning and delivery of high quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance-Project managing the execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders-Consulting with advertisers on creative strategy using historical advertiser and industry data-Manage the troubleshooting of sometimes complex issues surfaced during the campaign life-cycle-Dive deep on data to develop and manage process and product improvement projects with internal and external stakeholders to improve cross-vertical/cross-locale efficiencyA day in the lifeYou will earn trust and foster frustration-free advertiser experiences through seamless project management of campaigns, data-driven creative strategy recommendations and ongoing advertiser education, all aimed at helping advertisers grow their business on Amazon while upholding our end customers’ experience. You will work with our partners to deliver results that matter to our advertisers for long-term growth. This means diving deep on creative data, recommending creative testing, and providing creative insights to our advertisers. CCMs provide efficient and accurate campaign management while identifying opportunities to continuously improve our workflows and implement best practices across teams. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.About the teamThis role may support various categories/verticals based upon the needs of the business. CCMs provide efficient and accurate campaign management while identifying opportunities to continuously improve our workflows and implement best practices across teams. The role provides a fast-paced environment that offers team members continual opportunities to learn, be curious and develop their skills.BASIC QUALIFICATIONS- 3+ years of digital advertising and client facing roles experience- Experience analyzing data and best practices to assess performance drivers- Experience with annual brand and media planning ...

Sr Sales Strategy and Operations Manager , Strategy Operations and Digital Analytics

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. The global Sales Operations and Digital Analytics (SODA) team under Global Sales Product Engineering and Operations (SPEO) builds reliable data foundations and sales operation processes for sales teams to successfully function. This includes the design of the data infrastructure to track and attribute sales revenue, the segmentation model to prioritize advertiser accounts and service model, and the collection of processes to determine sellers’ books of business, sales goals and quotas. In this role, you will be a key member of the SODA team ensuring the Sales managers and Sales organization have the necessary information to operate and execute efficiently. You will design and coordinate sales workflows worldwide, from forward-looking design to execution. You will build scalable mechanisms to support business and operation processes. You will have strong oral and written communication skills enabling you to dive deep into the data to find answers, and to summarize the data into a logical analysis that ensures all stakeholders are informed. You will influence sales front-line managers, with a balance of backbone to enforce agreed upon decisions and adaptability to support strategic business changes. The candidate must be a strong leader, and will draw upon solid analytical, critical thinking, and problem-solving skills to effectively partner and influence Sales teams globally. You will need to have the ability to manage complexity, design, implement and execute processes and coordinate cross-functional teams to deliver on high standards. You will feel comfortable navigating ambiguity and solving complex problems, communicating effectively with partners, sales customers and leadership to drive results. You should have a proven work ethic, strong ownership and customer obsession. Key job responsibilities• Lead projects designed to improve operational and process efficiency. This will include accessing and analyzing data and working extensively with partner teams such as Finance, Tech Product and Sales. • Drive cross-functional coordination to deliver results based on a predefined timeline, mapping and managing the interdependencies and potential risks.• Support teams in responding to, investigating, managing and resolving complex and high-impact problems and escalations around data that impacts Sales. • Analyze existing process gaps, and develop solutions to close them. Drive towards simple, scalable solutions to difficult problems.• Work with our customers to gather and document business requirements, propose solutions, evaluate feasibility, and work with Product to prioritize features• Use high-level judgment to own complex decisions and escalate to leadership when required. • Project-manage multiple workflows and communicate complex analytical results, both written and verbal, in a clear and easy-to-understand way• Identify reporting issues, gaps in processes, and drive timely resolutionBASIC QUALIFICATIONS- 10+ years of Microsoft Excel experience- Bachelor's degree or equivalent- Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.- Experience defining, refining and implementing sales processes, procedures and policies or equivalent ...

Senior Industry Marketing Manager, CPG, Industry Marketing

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.We are seeking a senior marketer to develop narratives and go-to-market strategies as part of the global advertising brand marketing team. In this role, you will be responsible for developing sales enablement materials (e.g., sales pitch decks, case studies, playbooks) as well as direct-to-advertiser marketing deliverables (e.g., sponsored content, paid media campaigns, etc.) to support enterprise brands. To do this, you will dive deep into understanding industry specific customer segments and business needs, the entertainment, shopping, and advertising environment on Amazon, and marketplace dynamics. You will define the strategy for the CPG industry, develop the associated messaging, and execute on the go-to-market plan, amplifying your message across external channels. You will combine strong analytical acumen with creativity, and have the opportunity to test and scale new solutions and marketing channels.This is a highly cross-functional, high visibility role that requires you to align with sales stakeholders and advertiser objectives, which constantly adjust based on market conditions and feedback from customers. As an owner, you will not only define the marketing message for the industry you cover, but you will also need to be strong in execution of the development of sales collateral and marketing channel content, including pitch decks, blog posts, product videos, and web page content. You will also commission first and third-party research to support your key messages. And, you will hold a consistently high bar for both customer-facing and internal materials.Key job responsibilitiesYour responsibilities will include:• Developing marketing plans to drive awareness, engagement, and sales for Amazon’s advertising opportunities, including defining value propositions and playbooks• Creating compelling marketing collateral to drive engagement for enterprise advertisers • Guiding the prioritization, development, and implementation of case studies and research to communicate the benefits of Amazon’s advertising opportunities• Driving engagement using existing owned marketing channels and piloting new channels• Working cross-functionally with Marketing and Insights teams, Sales, Analytics and Insights, Product, Retail, Legal, and PR to deliver content and channel initiatives• Commissioning 1st and 3rd party research to support positioning and marketing plans• Serving as an internal advocate for customer needs; ensuring broad awareness of, and empathy for, customer pain pointsBASIC QUALIFICATIONS- Bachelor's degree- Experience building, executing, and scaling cross-functional marketing programs- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership ...

Head of Learning Experience Design, Global Product Education, Amazon Ads

Come build the future with us! What unites all Amazonians - across teams and geographies - is our unwavering commitment to delighting customers and making their lives easier, no matter who they are. In pursuit of that goal, Amazonians have developed innovative products and services that have transformed the way our customers live and work. Together, we are building the future, one bold idea, cutting-edge product, and groundbreaking service at a time. The Head of Learning Experience Design, Global Product Education will lead all learning experience and content strategy end to end. This dynamic role sits at the intersection of advertising, technology, and education, driving the development of training content that empowers advertisers and sales teams worldwide. This leader will oversee a team responsible for creating engaging, effective learning experiences across all our advertising products. This role manages four functions: Learning Experience Design, Multimedia Experience Design, Motion Graphics Design, and Curriculum Management. This team is responsible for learners across managed and self-service advertisers, as well as client-facing roles worldwide. The educational content spans all performance, multi-channel, and ad tech products, live events program, and sales education content, across the full spectrum of Amazon Ads offerings. This encompasses all advertiser education certification content and assessments. This leader will be responsible for ensuring the business’ learning needs are met, all content meets established standards, and for driving innovation.The ideal candidate will be a strategic leader capable of partnering with global business leaders to identify content needs and oversee large-scale learning programs. They will devise and drive global content strategy across product, marketing, and sales organizations, navigating complex decisions and aligning stakeholders on training priorities. This role involves guiding curriculum development, analyzing educational trends, and translating stakeholder needs into impactful learning experiences. The successful candidate will set and monitor KPIs for content quality and effectiveness, while continuously improving learning solutions. They will also be responsible for evaluating team effectiveness, defining organizational structure, and implementing emerging technologies like AI. This senior leader will have a global scope, educating advertisers of all sizes and advising senior internal leaders. The role requires the ability to drive innovation, handle complex scenarios, and make high-level decisions that align with business priorities and industry evolution.Key job responsibilities- Devise, communicate, and drive the global content strategy across product, marketing, and sales organizations, navigating highly complex situations and making decisions requiring a high degree of judgment.- Influence leadership, stakeholders, and partner teams to align on training priorities and define VP/SVP content goals.- Navigate highly complex scenarios, drive decisions, and handle escalations with a high degree of judgment.- Guide curriculum development, analyze educational trends, assess program effectiveness, and make decisions to enhance overall educational quality and learner outcomes.- Translate stakeholder, business, and learner needs into impactful learning experiences by developing and maintaining needs analysis methods, setting KPIs to ensure content quality, retention, and effectiveness, and driving continuous improvements to learning solutions.- Continually evaluate team effectiveness and ability to scale, defining team infrastructure (workflows, productivity tracking, project management, auditing mechanisms) and organizational structure.About the teamAmazon Ads is at the forefront of this mission, dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions - including retail media, display, video, DSP, measurement, and ad tech - leverage Amazon's unparalleled innovations and insights to help our partners find, attract, and engage their intended audiences throughout their daily journeys. From our humble beginnings in "Sponsored Ads" to our rapidly expanding video offerings across Thursday Night Football, Twitch, and Prime Video, Amazon Ads continues to blaze new trails and set the standard for the industry. BASIC QUALIFICATIONS- Bachelors or equivalent- 10+ years of learning design experience developing training in a variety of education modalities (e.g., e-learning, live instructor-led, video-based, webinar)- 7+ years of education leadership with increasing influence and responsibility ...

Sr. Ads Feature Release Manager, Amazon Autos

Are you a seasoned ads marketer with an entrepreneurial spirit? Do you thrive in a fast-paced, dynamic environment and love the challenge of building something new? If so, this Sr. Ads Feature Release Manager role could be a great fit for you. We're looking for a passionate individual who love to innovate and thrives in ambiguity to connect our Amazon Autos selling partners with the broader Amazon Ads ecosystem. This individual will deeply understand Amazon Ads and directly partner with cross-functional teams to align advertising workstreams to define the strategy and meet the needs of the emerging automotive businesses launching on Amazon. The ideal candidate for this role should possess strong advertising background, excellent stakeholder communication skills, with a keen ability to define a strategy in creating connectivity between internal partner teams. They will be able to manage multiple workflows in a fast-paced cross-functional work environment while continuously advocating for both the end-customer and our selling partners as they inspect processes in GTM plans. The ideal candidate is a self-starter with a strong attention to detail and excellent communication skills to drive innovation across cross-functional partners.Key job responsibilitiesServe as the conduit between Amazon Autos (Product, Seller Success, Business Development) and Amazon Ads (Large Consumer Sales, Brand Innovation Lab) partners to ensure cohesion across advertising workstreams. Launch Planning: * Collaborate with Product Managers, Seller Experience, and Tech teams to identify and group features for testing, determine dealer locations, and establish acceptance criteria. * Manage the release rollout plan and launch progression to scale feature sets to new sellers over time. Act as a single source of truth for timing, product feature releases, and critical updates impacting resource and hiring strategies across both teams. Go-to-Market (GTM): * Manage cross-functional release timelines, ensuring timely communication with internal and external partners. Develop GTM success criteria. * Partner to develop comprehensive feature launch plans, including training and communications. Establish one-to-many communication and content strategy across growing dealer network. Strategy and Resourcing: * Define the ads scoping and resource strategy at the seller-level (including Ad Policy guidelines, dealer training, and self-service rejections).* Internal Partnership: Closely partner with LCS Automotive stakeholders to align on prospecting dealer networks and integrate advertising attribution models to meet business needs. * Serve as the internal subject matter expert, representing Amazon Autos in Ads/LCS/BIL meetings. * Collaborate with the Brand Innovation Lab (BIL) team to assess the feasibility of custom ads executions (e.g., integrations with dealer showrooms). * Work closely with the LCS AE/AM team consulting on full-funnel, cross-tier advertising strategies at the OEM/Brand and Dealer level. * Communicate the Amazon Autos advertising product roadmap with marketing stakeholders to ensure they are informed on key releases and feel connected to Auto's evolving marketplace.A day in the lifeThe Sr. Ads Feature Release Manager will regularly engage with cross-functional partners across the Amazon Ads and Amazon Autos teams to communicate priorities, define resource strategy and drive cohesion.About the teamWe are a newly formed rapidly growing team with a vision to create innovative discovery and shopping experiences on Amazon, providing customers better convenience and more selection. We’re collaborating with other experienced teams at Amazon to define the future of how customers research and shop for products in the complex automotive space.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience using Microsoft Excel to manipulate and analyze data ...

Copywriter, Scaled Innovation Lab, Scaled Innovation Program

We are looking to hire an experienced, thoughtful, strategic Copywriter to join the Brand Innovation Lab Scaled Innovation team as we invent new ways to scale premium advertising experiences. The candidate needs to have a knack for delivering clear, compelling, straightforward, and insightful copy for advertisers and customers.You'll partner with Product Managers, UX Designers, Front End Engineers, Program Managers, and Solutions Managers to productize components and features that generate optimized Stores pages. You'll assist on projects, present to key stakeholders, and develop work that scales to self-service advertisers. You'll leverage technology to create optimal workflows and operate well within ambiguity.This role will use data to uncover insights, craft go-to-market materials, presentations, and creating optimized templates. You have strong presentation, and storytelling skills, as well as an acute attention to detail. You display exceptional writing skills and are able to simplify complexity.Key job responsibilities:-Leverage writing skills to build clear, concise positioning for new features built for scale-Experience collaborating with multi-disciplined team to create customer-focused solutions that deliver on advertiser objectives.-Works collaboratively in developing campaigns, identifying problems, and inventing solutions with minimal guidance.-Data-driven and obsessed with understanding customer behavior to invent and simplify.-Create concepts, present and execute campaigns on behalf of our advertiser’s needs.-Ability to manage multiple projects while meeting tight deadlines.Preferred Qualifications-You are scrappy, insightful and an innovative problem solver.-You have the ability to work efficiently and demonstrate a bias for action in a fast-paced, ambiguous environment.-You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar.-You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job".-You are passionate about design, technology, advertising, marketing, and are always keeping pace with it.-You use data and insights to create work that resonates with customers.-You are ego-free and are highly collaborative, working with a diverse group of people and learning from them.-You are a self starter, spotting an opportunity and making something out of nothing.-You aren’t afraid to question the status quo, and take steps to change things for the better.A day in the life:-Research a client’s brand and create copy that delivers on the advertiser’s brand positioning and goals and is captivating to shoppers-Tweak creative messaging in response to Legal and PR feedback-Optimize UX copy for a new component or feature launching to self-service-Support go-to-market materials for launching new products or featuresAbout the teamThe Brand Innovation Lab team is the group within Amazon that creates one-of-a-kind campaigns and experiences for global advertisers in the automotive category. Utilizing various platforms within the Amazon canvas (Alexa, Twitch, AWS, Fire TV, Amazon Fresh, Lockers, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and in the real-world. The Scaled Innovation Program specifically deals with scaling products incubated within Brand Innovation Lab to a scaled model for self-service advertisers. We are the bridge between experimentation and productization.Basic Qualifications*Creative writing*AdvertisingPreferred Qualifications*Digital UX/CX/AX*Experiencing inventing and simplifyingBASIC QUALIFICATIONS- 3+ years of Games Industry (supporting title Development, Release, or Live Ops) experience ...

Manager, Campaign & Creative Management, Hardlines & Softlines

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it - across Amazon’s ecosystem of mobile and desktop websites, proprietary devices, and the Amazon Advertising Platform. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!Amazon Advertising is looking for an experienced Manager for our Campaign & Creative Management (CCM) team. As our advertiser’s “go-to” experts on Amazon Advertising’s processes related to our advertising policies and creative services, CCMs earn trust and foster frustration-free advertiser experiences through seamless project management of campaigns, data-driven creative strategy recommendations and ongoing advertiser education, all aimed at helping advertisers grow their business on Amazon while upholding our end customers’ experience.The leader of this team will be expected to own their business and the needs of their customers in relation to campaign and creative management. Managers of CCM teams develop direct customer relationships, and are skilled project and/or program managers, delivering quantifiable service improvements in line with customer needs. They develop high performing teams with clear goals to ensure team success, and partner closely with sales, account management and design leadership to deliver results that matter to customers. Leaders in this team have direct accountability for continuously improving customer satisfaction and efficiency of our teams. As result, they establish partnerships with the Amazon teams that create our products and provide input to their roadmaps to help improve experiences for customers.Key job responsibilitiesTo excel in this role, the ideal candidate will need to: - Exhibit excellent judgment - Hire and develop great people - Have relentlessly high standards (is never satisfied with the status quo) - Be able to dive deep and is never out of touch with the details of the business or the technology - Expect and require innovation of her/his team - Have passion and convictions and the innate ability to inspire passion in others - Strong results orientation - Think bigBASIC QUALIFICATIONS- Bachelor's degree- Experience analyzing data and best practices to assess performance drivers- Experience influencing internal and external stakeholders- Experience with sales CRM tools such as Salesforce or similar software- Experience in digital advertising and client facing roles with a focus on data analysis- People management experience ...

Head of US, Vertical Lead, Brand Innovation Lab

The Amazon Brand Innovation Lab team is a worldwide organization working on innovative advertising experiences for Amazon customers and advertisers. This is a rapidly growing and evolving Amazon Advertising business. If you are a creative and strategically-minded builder who thrives in fast-paced environments, this is the team for you.The Head of US, Vertical Lead for Brand Innovation Lab will oversee a diverse team of creative talent including creative directors, copywriters, art directors, designers, as well as solutions managers, strategists and technologists to deliver unique and innovative advertising campaigns across categories in specific industries. Using the canvas of Amazon to create high fidelity brand experiences, we combine the digital and physical and create programs that delight the customer and deliver for the advertiser. We seek an entrepreneurial leader who can set strategy, prioritize, communicate clearly, and consistently deliver results.In addition to strong general management skills, as the single threaded owner on a business, they collaborate with internal stakeholders across the Ads business, as well as stakeholders at brands and agencies to enable their team to deliver ad experiences for brands. Excellent written and verbal communication skills are essential.BASIC QUALIFICATIONS- 10+ years experience leading interdisciplinary creative teams through strategy and execution at a brand, publishing/media, agency and/or production company.- Experience Managing a P&L to make necessary staffing decisions and tradeoffs to deliver the best experience for customers, while managing the business responsibly.- Bachelor's Degree. ...

Senior Partner Solution Architect, Global Partner Development

As a Senior Solutions Architect III in Amazon Ads partner development organization, you will work with partners to design and implement advertising technology solutions. The role requires strong technical skills and business understanding to help partners successfully build and scale solutions using Amazon Ads APIs and services. You will provide technical leadership and influence both partner and internal stakeholders.Key job responsibilitiesTechnical Leadership:- Design and implement complex advertising technology solutions- Lead technical discovery and requirements gathering with partners- Create architectural designs incorporating AI/ML capabilities- Ensure solutions meet security, privacy, and performance requirements- Develop reusable patterns and best practices- Drive adoption of new advertising featuresPartner Engagement:- Serve as technical advisor to partner teams- Lead implementation planning and execution- Guide partners through technical decisions- Provide best practice recommendations- Ensure successful solution delivery- Gather and communicate partner feedbackTechnical Excellence:- Create technical documentation and implementation guides- Review and optimize solution performance- Conduct architectural reviews- Mentor junior solution architects- Contribute to thought leadership content- Stay current with industry trendsCross-team Impact:- Work with product teams on feature requirements- Collaborate with engineering on implementations- Support business development initiatives- Share insights across solution architect community- Influence product roadmap decisionsA day in the lifeYour day involves designing and reviewing technical solutions for advertising partners, focusing on helping them implement Amazon's advertising capabilities effectively. You lead technical implementation discussions, create architecture diagrams, and provide best practices guidance. Throughout the day, you develop proof of concepts, collect partner feedback, and collaborate with product and engineering teams. You mentor junior architects while ensuring partner solutions are properly implemented and optimized for performance across advertising platforms.About the teamThe Amazon Ads Global Partner Development Solutions Architecture team enables partners to build and scale innovative advertising technology solutions. Working with customer data platforms, systems integrators, agency holding companies, independent agencies, ad servers, and retail media platforms, this global team designs and delivers technical solutions that drive partner success. The team combines deep advertising technology expertise with Amazon's latest capabilities, including AI-driven features, to help partners build scalable, secure, and performant solutions. Through technical leadership and close collaboration with product teams, they influence both partner solutions and Amazon Ads product development, driving innovation across the advertising ecosystem.BASIC QUALIFICATIONS- 8+ years of specific technology domain areas (e.g. software development, cloud computing, systems engineering, infrastructure, security, networking, data & analytics) experience- 3+ years of design, implementation, or consulting in applications and infrastructures experience- Experience delivering technical solutions for enterprise customers- Track record of successful partner/customer engagements- Excellent problem-solving and analytical skills- Strong written and verbal communication abilities ...

Sr. Instructional Designer, Advertiser Support

The Advertiser Support team is looking for a dynamic, skilled Instructional Designer with a track record of success in supporting Sales, Advertising, or Media teams. You'll work with a highly-collaborative team of learning and performance professionals to build the skills of our front-line associates and managers.This is a great opportunity to support a growing team with your talents as a designer, developer, and communicator. You'll be responsible for the full lifecycle of learning, from needs analysis through reporting of outcomes to senior leadership.Our team is committed to applying Adult Learning principles to create dynamic, engaging, effective learning content that scales and generates results—while having fun and learning from each other.Key job responsibilities* Work with business stakeholders to identify needs for learning interventions* Design innovative learning solutions that focus on behavioral outcomes* Develop sophisticated learning content using advanced multimedia tools* Report back to business owners on learning outcomes using data* Proactively identify performance gaps and propose learning interventions* Contribute to process change to eliminate the need for learning interventions* Share expertise in eLearning and Instructional Design with more junior team membersAbout the teamThe Advertiser Support Team is comprised of learning and content strategy professionals who are committed to improving the experience of the Advertisers who use Amazon's platform to promote their products and build their businesses. We thrive on sharing our expertise and experience with each other, with our learners, and with our broader organization.BASIC QUALIFICATIONS- * 5 or more years of experience developing learning content for sales, advertising, or media professionals- * 5 or more years of experience designing and developing advanced eLearning using tools such as Captivate, Articulate, Adobe CS, or others- * Demonstrated knowledge of adult learning theory and its application to human performance- * Experience using measurement and data to drive learning interventions- * Experience working with senior leaders to drive learning programs and results- * Experience with administrative tasks in a LMS- * Experience mentoring learning professionals ...

Sr. Agency Development Manager, LCS US Agency Development

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers and their agencies. Our ad solutions—including Sponsored Ads, display, audio advertising, video advertising, OOH and custom programs—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, these solutions help clients build brand awareness, increase product sales, and more.Amazon Ads is in a rapid and exciting growth phase. In order to accelerate the next phase of development, we are committed to transforming the depth, scale and ambition of our partnerships with major media agencies. This is a fantastic opportunity for a senior agency development individual to join the team to shape and drive Amazon Ad's strategic agency partnerships with independent agencies. Displaying a consultative style, candidates must be excellent communicators, experienced at operating to senior level agencies and advertisers, and be able to earn trust with stakeholders across other Amazon teams. In addition, candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. Candidates will be self-motivated, happy to work autonomously and highly goal-oriented in order to contribute to Amazon Ad's ambitious growth plans.If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.Key job responsibilities• Develop and execute a customer-led growth strategy for key independent agencies• Lead education and enablement of key agency functions including delivery of agency-wide events• Identify opportunities for agency collaboration around creative solutions and large scale custom executions• Partner with wider Amazon ADM teams to identify transformative opportunities for agency partnerships offered by Amazon Ads' product development roadmap• Collaboration with partner teams across Amazon Ads (e.g. Account Management, Account Executives, Ad Tech and Global Agency and Account)• Ability to lead video conversations with proficiency to help educate and grow agency Amazon’s video footprint• This role currently requires a minimum of three days working from the assigned office a week and will require travel as needed. Beginning January 2, 2025, the expectation will be five days a week of in office presence with travel as needed.BASIC QUALIFICATIONS• 10+ years of media agency and/or sales agency experience.• Knowledge of video (upfront) marketplace and working knowledge of data-driven (i.e., programmatic) media trading and media strategy• Domain expertise in digital advertising with focus on AdTech and programmatic• Experience working with senior agency executives and navigating agency dynamics• Experience building new customer relationships• Experience in business development working with media agencies ...

Sr. Product Manager- Ads New Product Launch, Advertising

Amazon Ads is one of Amazon’s fastest growing organizations with sizeable growth and over $40B revenue. This org services a wide array of enterprise and individual customers leveraging multitudes of existing and new Amazon platforms to deliver innovative and unique branding experience. We are seeking customer obsessed innovators, market disruptors and emerging technologist to deliver best in class products by offering unique solutions with relentless focus and customer obsession. As we continue to innovate, we are seeking a Sr. Product Leader to own, build and execute plans for launching 0-1 cold start products for brands and customers. The dynamics of developing and launching these products can make or break product success and is a costly and challenging task for brands to execute. The suite of solutions offered by Amazon are intended to right size these strategies for brands and position these products for successful discovery. Amazon is uniquely positioned to help brands meet their objectives, offering varied and diverse Ads platform real estate across Amazon’s multi- dimensional product suite. This is a hands-on leadership position seeking individuals who can think big, create structure and effectiveness in ambiguity, draw on their deep dive understanding of the digital Ads landscape by levering experience in working with cross- functional teams, including distribution leaders, applied scientists and engineers.Key job responsibilities• Own the development of media success strategy, on and off Amazon, strategy for media execution across account and creative teams, marketing coordination, prelaunch success, product feedback loops and roadmap toward delivery.• Develop and own key metrics and customer success drivers through partnership with business intelligence, account teams, creative teams, science, and business partners.• Serve as the interface between partner teams to influence their roadmap and assure that we are positioned to deliver the highest value product for our customers.• Provide thoughtful leadership rooted in data by generating customer insights, track competitive landscape and industry trends and inform product refinements to keep Amazon as the forefront leader of Brand Advertising.A day in the lifeDay in the life• Proven experience launching cold start products, including developing the launch strategy and roadmap, working with technical and non-teams, creative, applied analytics and engineering to develop, test, learn and adjust measurements for brand success.• Managing and partnering with cross functional teams directly is a must; this role will be part of a team, making key decisions for how the product and data models impact our ability to deliver for cold start consumer brands.• Proven and tried experience understanding trade – offs given real world constraints re: product performance, scalability, latency and security related to the build.BASIC QUALIFICATIONS- 5+ years of product or program management, product marketing, business development or technology experience- Bachelor's degree or equivalent- Experience owning/driving roadmap strategy and definition- Experience with end to end product delivery- Experience with feature delivery and tradeoffs of a product- Experience as a product manager or owner ...