Sr. GTM Specialist, Agency Enablement, International Expansion Go-To-Market (IX GTM)
Amazon Ads is dedicated to driving measurable outcomes for our customers (advertisers, agencies, partners). Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. Our International Expansion (IX) program is committed to transforming the depth, scale, and reach of our Ads offering worldwide. The environment is very fast-paced, and requires someone who is highly enthusiastic, entrepreneurial, detail-oriented, and comfortable working with multiple teams across multiple countries. We are seeking a GTM Specialist focused on accelerating our growth internationally through agencies. Specifically, we are looking for someone who can act as a collective voice for IX locales within global planning, both ensuring international priorities are considered in global strategies and distributing global roadmaps at scale to IX locales. This will have an outsized focus on working with agencies to drive adoption of our AdTech stack. The selected candidate will work closely with global product teams to understand the availability, roadmaps, and efficacy of our ad products at a detailed level to translate how local agencies can lean into AdTech adoption with Amazon. They will also work closely with local teams to analyze in-country resource requirements, incentives, and any other headwinds we may face to driving adoption and escalate these to global stakeholders. The ideal candidate will combine a deep understanding of how agencies operate their business and internal tech stacks with proven expertise in building and growing scalable programs. **Additional International Locations: Toronto, London, Paris, Amsterdam, Dubai, Singapore, TokyoKey job responsibilities• Build and execute a comprehensive plan to drive improved Share of Wallet (SoW) with Big6 agency groups across IX locales, with an outsized focus on driving AdTech adoption as a key growth lever to improve our strategic agency partnerships. • Aggregate priorities, headwinds, and needs across international locales to feed into Global Customer Development teams’ annual planning processes. • Work closely with global product teams that own AdTech roadmaps across planning (Reach Curve, Persona Builder), buying (DSP Campaign Management), and measurement (AMC) products to build a comprehensive POV on product availability and efficacy in IX locales. • Work closely with Enterprise Deals stakeholders on both scaled tracking of performance against global agency deals and ensuring AdTech product roadmaps line up with inclusion in Deals.• Work closely with Deals stakeholders to ensure IX agencies are including in Market Development Fund resource allocation to drive AdTech adoption.• Collaborate with cross-functional teams (Finance, Legal, Accounting, Tax) to effectively manage contractual and cost implications of incentivizing Agency adoption of our AdTech stack. • Oversee scaled mechanisms to share learnings across ICAA agency teams, including performance by HoldCo/OpCo, Ads product lines, and stakeholder groups.BASIC QUALIFICATIONS- 5+ years of professional or military experience- Bachelor's degree- Experience developing strategies that influence leadership decisions at the organizational level- Experience managing programs across cross functional teams, building processes and coordinating release schedules ...