Marketing & PR

Imagine being part of a team building the future of Smart Glasses with Alexa AI. Echo Frames (Amazon’s first Smart Glasses product) is just the beginning. Amazon is focused on bringing AI, technology, and design into a form that is familiar to millions of people in a way that has never been done before. If you are excited about pushing the envelope and developing brand new experiences that empower users to do more as they engage with the physical world, we would love to meet you.This role will identify, prioritize and activate offline 3P retail partnerships from strategy to implementation, to drive consumer adoption of Smart Eyewear. You will lead 3P retail partner identification and negotiations. You will collaborate with product, go-to-market, and external partners to ensure branding and product experience raises the bar for customers. This visible, cross-functional role requires both strategic thinking (Think Big) and the ability to quickly Deliver Results and manage details. The successful candidate will be a self-starter, comfortable with ambiguity in a fast-paced environment within an emerging industry, and able to quickly formulate plans backed by data. We are looking to hire an exceptionally talented and highly driven leader to establish offline channels that would significantly contribute to customer acquisition goals.Key job responsibilities- Develop and execute offline channel strategy that may include general merchandising channels, optical trade channels and Amazon owned offline stores. to drive Smart Eyewear adoption.- Define and execute frameworks, policies and processes for channel selection, channel dimensioning, onboarding, commercial and business engagement terms, channel engagement etc. Own marketing and merchandizing plans for channel.- Work extensively with other Amazon teams to identify opportunities for synergy and leverage existing Amazon assets.- Work with regional and zonal sales teams to execute the channel rollouts.- Drive programs to enhance channel productivity, quality of customer acquisition, and lower cost of acquisition.- Establish a feedback loop with leadership teams on Channel and customer feedback and ensure product & process improvements to continuously enhance customer experience.- Influence cross-functional internal and/or external senior leadership on key business decisions.- Present high quality documents that articulate ideas and decisions to leaders.- Stay abreast of new tools, trends, and best practices in channel management; test and evaluate their efficacy in improving scale or effectiveness.About the teamImagine being part of a team building the future of Smart Glasses with Alexa AI. Echo Frames (Amazon’s first Smart Glasses product) is just the beginning. Amazon is focused on bringing AI, technology, and design into a form that is familiar to millions of people in a way that has never been done before. If you are excited about pushing the envelope and developing brand new experiences that empower users to do more as they engage with the physical world, we would love to meet you.BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

MGM+ is recruiting a Marketing Manager to support the development and execution of brand and content marketing and media initiatives for the service. This newly created position will play a vital role on a driven and highly-motivated team to create best-in-class marketing campaigns.Key job responsibilities- Collaborate, develop, and execute innovative cross-functional marketing and media strategies for campaign launches- Build close relationships with cross-functional partners to understand, prioritize, and lead strategy on all incoming projects- Seek unique opportunities that build earned media in the marketplace- Help to define the overall MGM+ marketing strategy with the leadership team- Collaborate with data and analytics teams to test hypotheses and learn what works to drive our business forward- Work closely to monitor campaign performance, optimize campaigns, and provide budget oversight- Act as point of contact with external agencies (e.g. Media agencies) and partners, leading communication and relationships- Serve as an authority on assigned campaigns, and serve as the central hub of information including coordination with MGM+ International team- Lead the charge with cross-functional partners across MGM+ and Amazon in executing all aspects of the campaigns, including partnering with production and creative teams on development and delivery of campaign assets- Create and manage campaign documents including briefs, presentations for internal and external partners, performance recaps, project trackers, etc.About the teamMGM+ brings together the some of the best entertainment talent in the world to create and share premium content that celebrates and elevates the iconic MGM brand. Acquired by Amazon in 2022, MGM+ has rebranded and seen significant growth. The service offers a collection of new and library films, and features a constantly growing line-up of award winning, cinematic original scripted and unscripted series, including Godfather of Harlem, From, Billy the Kid, Rogue Heroes, In Restless Dreams: the Music of Paul Simon, NFL Icons, Hotel Cocaine, The Emperor of Ocean Park, Earth Abides, Hollywood Black and more.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

Reimagine Advertising! Amazon Ads is reimagining advertising one innovative product, service, and idea at a time. Amazon Ads is dedicated to being the best place for all advertisers to build their business or brand. Our ad solutions— which include digital and streaming TV media, innovative ad formats, and audience and measurement capabilities leverage Amazon’s unique insights and trusted technology to help brands connect with customers wherever they spend their time.We are seeking an insight-driven, curious, and experienced event marketer to own the end-to-end speaker readiness and logistics for Amazon Ads global events. In this highly cross-functional role, you will join our Speaker Program team, a strategic Brand Marketing team that prepares our speakers to represent Amazon Ads at global events and conferences. Candidates must possess exceptional verbal and written communications skills and be comfortable managing projects with multiple stakeholders across the globe in a fast-paced environment. Proficiency in gaining executive alignment, communicating internally with stakeholders and externally (to customers), and collaborating cross-team is a must. Our team creates best-in-class creative and content experiences that educate and inspire advertisers to grow their brand with Amazon Ads. We operate at the intersection of digital and in-person experiences and are uniquely suited to be the voice of our diverse customer audience. This role offers an exciting opportunity to shape and scale our speaker program while managing high-profile speakers worldwide. Key job responsibilities* Lead comprehensive speaker readiness initiatives and logistics, including pre-event preparation, onsite support, and post-event analysis for Amazon Ads first-party and industry events* Work closely with senior business leaders and talent event speakers * Create and deliver regular program status reports and analytics to key stakeholders* Manage and update the Speaker Program wiki, ensuring content remains current and accessible* Coordinate and collaborate seamlessly with cross-functional teams including but not limited to event content leads, event producers, PR, talent liaisons, and agency production partners* Identify and implement operational efficiencies to optimize event execution and enhance customer experience* Foster and maintain strategic relationships with key stakeholders across the organization* Maintain comprehensive speaker databases tracking certification status, expertise domains, speaking history, and performance metricsBASIC QUALIFICATIONS- Bachelor's degree or equivalent practical experience- 5+ years of program management experience- Proven track record of managing high-visibility events or programs involving senior stakeholders- Experience owning program strategy, end-to-end delivery, and executive-level communications- Excellent project management skills with ability to handle multiple concurrent initiatives- Excellent written and verbal communication skills- Experience with data analysis and reporting- Flexible schedule to accommodate event demands- Ability to travel up to 25% of the time (domestic and international) ...

We are seeking an exceptionally talented Acquisition Marketing Manager who can leverage digital expertise in planning, execution, and optimization of growth focused campaigns across our marketing channels. As a Marketing Manager, you’ll be responsible for optimizing and elevating our customer acquisition and engagement marketing for Amazon Photos. This role focuses on the development of paid marketing initiatives and subsequent execution. You will analyze channel performance, recommend strategy, and lead initiatives to grow and optimize the channel. You will manage and report ongoing performance and influence multiple stakeholders cross-functionally to drive optimizations that will help improve top of the funnel reach and output metrics of acquisition KPIs. The impact of this role is significant and broad, accounting for a large percentage of Photos KPIs. The successful candidate will have strong analytical skills, problem solving skills and a deep understanding of digital marketing measurement and attribution methodologies. The candidate will need to leverage their proven track record of leading as well as executing marketing initiatives, while managing to a paid media budget encompassing multiple marketplaces. In addition, ability to work with an analytics team, excellent written and verbal communication skills, and ability to understand overall marketing strategy is key. Experience in GTM initiatives and partnering with product teams will further drive success in this role.Key job responsibilities- Own the ongoing planning, optimization and execution of a subset of Amazon Photos paid marketing channels. This would include new channel assessments, bid optimization, display campaign optimizations, audience refinement, and campaign analysis - Create, implement, and lead optimizations on campaigns across multiple network channels (such as ADA, Meta, and leading DSPs)- Analyze and communicate marketing performance to stakeholders including key learnings and best practices - Work closely with Photos product marketing and product teams to support new feature launches and additional internal partnership opportunities - Partner with internal Amazon teams to advance measurement and understanding of ROI About the teamAmazon Photos helps consumers preserve and re-live their memories. The service comes with unlimited photo storage for Prime members and apps are available on iOS, Android, Web, Desktop, Fire Tablet & Fire TV. The service is also integrated into Alexa devices such as Echo Show and Echo Spot. Amazon Photos is the latest digital offering to consumers released on the heels of the Amazon Music and Amazon Video offerings. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great product. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

About Amazon MusicAmazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for a driven, analytical and results-oriented Product Marketing Manager to help scale product and growth initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage product marketing projects, roadmaps, and campaigns focused on growth outcomes. They will analyze campaign results for optimization and build playbooks to scale proven campaign structures.Key job responsibilitiesKey Responsibilities:• Analyze audience behaviors and use insights to inform product marketing strategies• Lead naming efforts for new products• Partner with Copy team to develop UX copy strategy and conduct message testing• Create comprehensive creative briefs to guide the development of marketing assets, including messaging that communicates product positioning and value propositions• Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables• Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process• Launch campaigns. Coordinate the creation and deployment of marketing assets across various channels• Analyze post-launch performance data and generate insightful reports• Provide recommendations for continuous improvement based on campaign outcomes• Build and maintain experiment roadmapsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Amazon Devices is looking for a Sr Marketing Manager for Events to help drive programs designed to discover and integrate new, carbon-reducing technologies into our products, services and operations. As a founding member of a new initiative in Amazon Devices, this Marketing Manager will play a pivotal role in defining and implementing programs to accelerate the maturation and adoption of new tech from startups and scaleups. Working alongside Product Management, Solutions Architects, Commodity and Operations experts, you will operate in multiple capacities: - a) as a marketing manager responsible for designing and delivering the day-to-day programming of multi-week cohort-based- b) as a central point of leadership to coordinate cohort related contributions of internal stakeholders and 3rd party operators - c) as a program management lead for cross-functional planning activities related to designing a future a portfolio of future cohort programsThe successful candidate must have a solid understanding of marketing and communications, a history of concepting, managing and delivering event programming. This includes live in-person experiences, live virtual experiences, and pre-produced virtual content. In addition, the candidate will have a demonstrated competence in driving a cross functional team to successfully set visions, establish interim milestones, and execute tactically. The candidate must be comfortable operating in ambiguity (i.e., helping the team drive clarity when faced with new or unexpected challenges), establishing mechanisms that scale to support repeatability, and establishing and tracking key success measures. In addition, the successful candidate also has strong communication across various levels of seniority. Because the team is scrappy, the candidate must be willing to roll up their sleeves to deliver the small details. You’ll work across many groups, get broad exposure to the entire business and engage with external technology ventures. You are comfortable taking initiative and working across teams in a relatively unstructured environment. You are also comfortable innovating and building programs from the ground up, and managing multiple projects while balancing conflicting priorities in a rapidly changing environment. Key job responsibilitiesAs a Sr Marketing Manager, your responsibilities will include driving cohort schedules from concept through launch and completion and using metrics to provide status along the way. You will:- Build, execute, and scale cross-functional event content & programming. - Be the end-to-end owner of programming for Amazon and third-party event general sessions, main stages, speaker selection and preparation, and keynote delivery. - Identify resourcing plan for event content, balancing internal resources with agency support, maintaining customer obsession and frugality. - Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels- Set and hold a consistently high bar for design and content quality of all customer-facing event materials, oversee event content end-to-end, including creative input, development, and execution from concept to completion, act as final reviewer of all event content, including voice, grammar, and copy editing, with attention to detail and relentlessly high quality and standards. - Drive cross-functional strategic planning efforts for future cohorts. While not solely responsible for strategic product visions, you will be a contributor. - Dive deep to keep projects on track, maintaining operational excellence with projects and with colleagues across Amazon. - Anticipate bottlenecks, provide escalation management, anticipate and make trade-offs, and balance the business needs versus resource constraints.- Clearly and concisely communicate (both verbally and in writing) to drive alignment with cross-functional teams and update senior management on program metrics, status, risks and required mitigations to maintain project commitments. - Compile learnings and share best practices across teams to increase effectiveness and drive multi-year planning activitiesAbout the teamAmazon Lab126 is an inventive research and development company that designs and engineers high-profile consumer electronics. Lab126 began in 2004 as a subsidiary of Amazon.com, Inc., originally creating the best-selling Kindle family of products. Since then, we have produced devices like Fire tablets, Fire TV, and Amazon Echo. Within Lab126, the Sustainability organization focuses intently on reducing our carbon impact and making our products and their experiences more sustainable for business and the planet. Within sustainability, this scrappy group is tasked with sourcing, evaluating, engaging and ideally integrating new technologies (from startups and scaleups) in a way that helps to reduce the carbon footprint of our products, services and operations.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages ...

Amazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.As a Sr. Product Marketing Manager in the Online Experience team, you will focus on how we optimize the customer shopping experience across our expanding portfolio of Devices. You will leverage customer research and data, partnering across product line and creative teams to construct targeted tests around the most relevant content for specific groups of shoppers. Additionally, you will innovate to raise the bar on our testing knowledge base across a range of channels, including detail pages, the Amazon homepage, email, onsite search and other online channels. You will lead automated marketing channels and drive web site traffic, maximize device sales and improve customer experience. You will test, build, automate and scale performance marketing initiatives across traffic channels that benefit all of Devices. This is a unique opportunity to drive growth for our Devices business. In this role, you will work with central business and engineering teams to build automated advertising technology, assess marketing capabilities, own an experimentation strategy, and undertake detailed data analysis.You will work in a highly collaborative environment, partnering with other Devices product lines and internationally to share best practices and coordinate on new hypothesis for how to help customers discover the right product. You will conceive and propose new strategies and concepts, and guide those projects to completion. To achieve your goals, you will become a subject matter expert on our business and author team communications to key stakeholders. The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will embody and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape. The position is based in Seattle, covering the North America region. About the teamThis team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership.Core Responsibilities:- Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.- Define creative, high quality, and clear product roadmaps based on channel strategy and vision. - Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application. - Manage prioritization and trade-offs among customer experience, performance and operational support load. - Create buy-in for the product vision both internally and across key partners. - Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

The Amazon Flex team is seeking an experienced Senior Marketing Operations (Ops) Manager to lead the strategy, execution, and optimization of our marketing automation efforts. The Senior Marketing Ops Manager specializing in Adobe Marketo will be responsible for partnering with regional marketing stakeholders on automation strategies with overall business objectives, overseeing marketing automation operations and driving scalable, data-driven marketing initiatives across all Flex regions. They will play a pivotal role in driving our WW marketing automation efforts. This position requires a deep understanding of Marketo's capabilities and a strategic mindset to optimize its use across all regional marketing teams. They will be responsible for configuring and maintaining complex marketing automation workflows, developing sophisticated lead scoring models, and creating personalized campaigns that resonate with diverse audiences worldwide. Their expertise will be crucial in ensuring data quality, maintaining compliance with international privacy regulations, and continuously innovating our marketing automation strategies. As a leader in this space, they will train and guide regional teams, standardize best practices, and identify opportunities to enhance the scalability and efficiency of our global marketing initiatives. This role demands a blend of technical proficiency, strategic thinking, and collaborative skills to elevate our marketing automation capabilities and drive measurable results across the organization.Key job responsibilities• Serve as the subject matter expert (SME) for Adobe Marketo and ensure its effective use across all regional marketing teams.• Configure and maintain marketing automation workflows, email templates, lead scoring models, landing pages, and nurture programs.• Monitor platform performance and troubleshoot technical issues.• Collaborate with regional and global marketing teams to plan, build, and execute campaigns (e.g., email, webinars, lead generation).• Create and manage advanced segmentation strategies to personalize campaigns for different audiences and regions.• Oversee data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA).• Train regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.• Document standard operating procedures (SOPs) and ensure adherence across regions.• Drive innovation in marketing automation strategies, leveraging new features and technologies within Marketo.• Identify opportunities to optimize workflows, reduce manual effort, and enhance scalability for global campaigns.About the teamAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called Delivery Partners – to coordinate deliveries to our customers. BASIC QUALIFICATIONS- Bachelor's degree in Business, Marketing, Computer Science or equivalent work experience.- 6+ years of technology-driven marketing automation and/or operations experience, preferably with a strong focus on Marketo administration.- Demonstrated proficiency with Salesforce CRM (or other) and integrations with Marketo- Proficiency in Marketo platform administration, integration, and data management- Marketo Certified Expert preferred.- Strong analytical skills with the ability to interpret data and make actionable recommendations.- Excellent project management skills, with the ability to prioritize and manage multiple projects.- Familiarity with data privacy regulations and best practices for marketing compliance. ...

The AWS Global Campaigns and Virtual Programs team leads the development and activation of programs that land our core marketing messages, consistently, around the world. A key component of the programs, is the quality, consistency, and effectiveness of the content created to educate decision makers and builders. The team is seeking an event content manager to drive the content production for Innovate. In this role, you will drive event production in -studio of virtual event, content review and optimization, quality control, and documentation of best practices and mechanisms to create efficiencies in collaboration across regions. The ideal candidate will have deep experience managing virtual event production, proven expertise in developing and executing mechanisms to inspect quality assurance, document best practices, and success aligning with a variety of marketing teams to deliver results. Key job responsibilitiesContent Strategy & Quality* Craft compelling promotional content for AWS Innovate across various channels, aligning with global campaign strategies and AWS brand standards.* Design and implement comprehensive speaker selection guidelines for Innovate events* Lead content quality assurance processes for Innovate, including QABR implementation* Integrate internal AI tools to enhance content personalization and production efficiencyPerformance Measurement & Optimization* Develop metrics to measure content effectiveness and business impact* Build mechanisms to evaluate content resonance across personas (BDM, TDM, IT Pro, Developer)* Conduct quarterly content audits and present optimization recommendations* Analyze CSAT Innovate data to drive continuous improvement* Present content diversity and performance insights to global campaigns leadershipProgram Documentation & Best Practices* Develop scalable mechanisms for content evaluation* Establish cross-campaign teams collaboration models* Document best practices for partner marketing, training, and industry-specific content* Develop scalable mechanisms to find content overlaps and gaps using the digital asset management tool (DAM)About the teamDiverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Excellence in content development and editing- Ability to work collaboratively with cross-functional teams and stakeholders.- Project management experience ...

Are you passionate about transforming the streaming TV advertising landscape? Do you want to help build an advertising business that will revolutionize how brands connect with Prime Video's global audience? Prime Video Advertising is one of Amazon's newest and fastest-growing businesses, offering advertisers unprecedented reach across premium content including Amazon Originals, Live Sports, and more.We are seeking a Senior Business Operations Manager to drive operational excellence and business growth through sophisticated data systems and scalable processes. In this role, you will develop and optimize the foundational business systems and analytics frameworks that power Prime Video Advertising operations. Working at the intersection of Prime Video, Amazon Ads, and Amazon MGM Studios, you will implement efficiency improvements that enhance decision-making accuracy, streamline operations, and accelerate revenue growth. You will also play a key role in identifying and executing supply and monetization opportunities across our diverse content portfolio, from original programming to FAST channels, helping to maximize advertising revenue while maintaining an exceptional viewer experience.Key job responsibilities- Design and operate data systems that bridge Amazon Ads, Prime Video, and Amazon MGM Studios data, enabling comprehensive business insights and revenue optimization- Create and manage scalable business processes and information systems to support B2B marketing, industry events, and sponsorship operations- Develop and maintain the Prime Video Advertising operations database and self-service analytics tools that empower teams to analyze performance data- Create and optimize data pipelines to streamline collection and analysis across platforms, automating routine reporting processes- Build and maintain comprehensive documentation, including standard operating procedures (SOPs), training materials, and knowledge bases to enable operational excellence at scale- Drive alignment and consistency across global teams to ensure successful execution of advertising initiatives-Lead strategic supply and monetization workstreams to unlock new revenue opportunities across content types, including analysis of inventory potential, operational feasibility, and implementation planningBASIC QUALIFICATIONS- 6+ years of professional experience in business operations, analytics, or data systems- Experience building and maintaining data pipelines and business intelligence solutions- Experience working with large datasets- Experience managing business systems (e.g., Salesforce, Airtable, or similar tools)- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience creating and managing complex, cross-team project plans ...

Veeqo (veeqo.com) — a startup acquired by Amazon in 2021 — is Amazon's recommended shipping solution for sellers. Our vision is to become the back-office hub for ecommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time.The Role The Veeqo marketing team is seeking a highly technical and analytically skilled Sr. Marketing Analytics Manager with deep MarTech expertise and exceptional data visualization skills to join our team. This role will focus on leveraging advanced marketing technologies, creating impactful dashboards, and developing sophisticated data visualizations to drive data-informed decision-making across the marketing organization. The successful candidate will work closely with technical account reps and internal stakeholders to build and maintain robust reporting dashboards and systems, with a particular emphasis on Adobe and Salesforce ecosystems.This role requires an individual with a deep passion for marketing technology and data visualization, excellent analytical abilities, and outstanding business acumen. The successful candidate should have a keen eye for design and the ability to translate complex data into clear, actionable insights through visually compelling dashboards. The ideal candidate will bridge the gap between marketing strategy, technical implementation, and data communication.Key job responsibilities- Serve as the primary expert for our MarTech stack, with a focus on Adobe Analytics, Adobe Target, Adobe Customer Journey Analytics, Salesforce Marketing Cloud, Snowflake, and internal Data Tools.- Design, implement, and maintain advanced marketing dashboards using tools such as QuickSite, Metabase, and Excel, integrating data from various marketing channels and MarTech platforms.- Leverage Adobe Customer Journey Analytics to enable deep analysis of customer journeys across multiple touchpoints and channels.- Design and implement multi-touch attribution models that accurately reflect the impact of various marketing channels and campaigns on business outcomes.- Create sophisticated, interactive data visualizations that effectively communicate complex marketing insights to stakeholders at all levels of the organization.- Establish and maintain API connections between various MarTech tools and data visualization platforms to ensure seamless data flow and up-to-date reporting.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 5+ years of experience in marketing technology, analytics, and data visualization- Proficient in data visualization tools such as Tableau, Metabase, Quicksite, Power BI, or Looker- Experience working with large datasets and complex data structures in a marketing context- Strong SQL skills for complex data manipulation and analysis- Demonstrated experience in establishing API connections and integrating various MarTech solutions ...

Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels that they can cancel at any time, and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, high-growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do.If this sounds exciting to you, please read on.Amazon is seeking a leader to head our Strategic Initiatives for Fire TV in the Device Partnership division of Prime Video. This role will be instrumental in shaping the future of our streaming service and driving innovation in the rapidly evolving digital entertainment landscape.Key job responsibilities1. Lead the strategic direction and growth of Prime Video for Fire TV devices.2. Identify and develop new strategic initiatives to enhance Prime Video's offerings globally.3. Collaborate closely with product, engineering, content, and marketing teams to create and execute a growth strategy for Prime Video device integrations on Fire TV devices to drive great customer experience.4. Drive partnerships with key stakeholders, including content providers, technology partners, and device manufacturers to expand Prime Video’s reach and capabilities on Fire TV devices.5. Analyze industry trends, consumer behavior, and other relevant data to inform product development and business strategies.6. Oversee the development and launch of new features and services for our Prime Video app on Fire TV devices.7. Work closely with Amazon's leadership teams to align on strategies with overall company goals.8. Define and track key performance indicators (KPIs) to measure the success of Prime Video and strategic initiatives.BASIC QUALIFICATIONS- 10+ years of building and leading large teams and working in matrixed operating structures experience- Bachelor's degree or equivalent- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent ...

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customers, and first-party insights based on shopping, streaming and browsing signals, brands can craft innovative campaigns that help customers find and discover anything they want. Our solutions on Amazon.com, services like Twitch, Freevee, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. Amazon Advertising is a key strategic focus for Amazon and is in a rapid and exciting growth phase.Amazon Ads Partners help brands achieve and exceed their desired outcomes through tech innovation and expert managed services. In order to accelerate the next phase of Amazon Ads development, we are committed to transforming the depth, scale and ambition of our partnerships with a diverse landscape of partners across a full range of independent agencies, as well as Tech Partners. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.The Amazon Ads Partner Marketing Team enhances partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. We're seeking a Senior Partner Marketing Manager to spearhead life-cycle marketing initiatives that transform how partners leverage Amazon Ads. As a key member of our Partner Marketing Team, you'll architect and implement strategies that empower partners to scale, innovate, and maximize their success across all growth stages.In this role, you'll design and execute comprehensive marketing programs that accelerate partner growth, and lead strategic initiatives that strengthen the Amazon Ads partner network. You'll drive data-informed decisions that enhance partner satisfaction and business outcomes, while working at the intersection of technology, marketing, and business strategy.The ideal candidate is a strategic B2B marketing leader with proven success in the advertising industry. You should be an analytical thinker who can translate complex data into actionable insights, a skilled relationship builder who excels at stakeholder management across all levels, and an entrepreneurial self-starter comfortable navigating ambiguity. Most importantly, you'll be a customer-obsessed professional with exceptional communication abilities.This role offers the opportunity to shape the future of advertising partnerships while driving meaningful impact for partners and Amazon Ads. Key job responsibilities• Lead the development of tailored marketing programs that address partner challenge through program and content creation, and channel execution• Drive cohort-based success strategies to ensure partners are well-positioned for sustainable growth• Operate independently with strong business judgment to identify opportunities, solve complex challenges, and make data-driven decisions• Proactively develop and execute scalable solutions that drive partner success• Build and maintain strategic relationships with key stakeholders across all levels of the organizationBASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience using data and metrics to drive improvements- Experience in online advertising, marketing, sales or digital media- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

Amazon Devices—the team behind the best-selling Amazon Echo, Kindle E-Reader, Fire Tablet, Fire TV, and Ring, Blink, and eero Home Security product lines—is seeking a high-performing, innovative, results-oriented and customer-obsessed, Manager of Product Marketing.As a Manager, Product Marketing on Amazon’s Cross-Devices Marketing team, you will lead a team that focuses on how we optimize the customer shopping experience across our expanding portfolio of devices to better educate customers on their journey. You and your team may do this through end-to-end go-to-market programmatic work, conducting A/B tests to optimize performance of creative placements and customer targeting, analyzing data to create insights, building relationships with key stakeholders, and/or driving long-term process improvements. Additionally, you will become an expert in and raise the bar with online marketing channels, including Amazon homepage, search and email. As part of the cross-devices marketing group, we operate in one of the most diverse businesses at Amazon, empowered to explore new ideas, channels, and tools, setting the stage for how we’ll do business tomorrow. We are looking for a smart, agile, highly motivated, results-oriented manager who excels in Hire & Develop the best. A successful candidate will manage marketing support across a diverse range of existing devices and exciting new Amazon devices. The successful candidate will have the ability to adjust around multiple priorities, lead team vision and mission, manage milestones and shifting requirements in a fluid, fast-moving environment—while communicating with and leading senior stakeholders through your progress. The position is based in Seattle, covering the North America region.BASIC QUALIFICATIONS- 5+ years of team management experience- Experience presenting metrics and progress to goal to senior leadership- Experience solving complex problems quantitatively and develop actionable data-driven business recommendations- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams ...

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.Project Kuiper is looking for a talented Senior Performance Marketing Manager to lead paid media. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance across all paid media channels. We are looking for someone data-driven with a relentless focus on delighting customers and improving performance. The ideal candidate is a self-starter with expertise in paid search, search engine optimization (SEO), associates, social, digital channels, direct response TV, and direct mail. You will lead automated channels and drive website traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale paid media initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.Key job responsibilities- Lead the strategy, design, and execution of local performance marketing campaigns and ongoing management of paid media channels for Project Kuiper’s B2C business in the US, Canada, and Mexico- Optimize subscriber acquisition across paid search, SEO, associates, social, digital channels, direct response TV, and direct mail- Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans. Create successful innovations in North America that can be adopted and scaled across other regions- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance. Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making- Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps- Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your areaExport Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs ...

We’re looking for a Sr. Product Marketing Manager to join our lifecycle marketing team to run mid and lower funnel integrated marketing campaigns. As Sr. PMM you will author marketing briefs that lead to breakthrough creative, lifting brand attribute perceptions and delivering ROI to the business. Your campaign will inspire non-smart home customers to connect smart devices to Alexa and compel existing smart home customers to expand their Alexa home. Successful candidates will live in customer insights and understand how to turn them into best in class messaging. You revel in creative development and can draw from past experiences developing copy and visuals, either yourself or guiding agency partners. You are a strong channel strategist, coming up with new ways to optimize existing channels through media mix, targeting, and flighting, while having a strong knowledge of the next frontier of media touchpoints we should test. You are a strong collaborator and are expected to build relationships with internal marketers to ensure your campaign is holistic while engaging to positively build our Devices marketing community. You know how to be scrappy but can also operate as part of a larger team and business.The role requires "outside the box" thinking balanced with a strong customer, operational, and creative focus. This includes new ways of thinking about marketing measures and how to link your campaigns to key output measures like sales and engagement. Most importantly, you take challenges head on with a positive, play-to-win attitude that influences others around you.Key job responsibilitiesYou will work with cross functional market research teams to uncover insights that inform creative briefs. You'll use these insights and depth of customer knowledge to come up with marketing ideas to reach our target audiences, and work with key stakeholders to develop breakthrough creative. You'll develop marketing plans and think of new tactics to evangelize to customers why Alexa is better when connected to other types of devices. You'll balance tactical execution with strategic thought leadership. Measurement will also be a core responsibility, working with BI, Econ, or partner marketing teams to improve how we think about evaluating our marketing campaigns. About the teamOur homes are an important part of our daily experiences, now more than ever. They are where life happens, where we grow up, where we laugh, bond and feel safe and secure. Smart homes help make our lives easier, safer and more entertaining. You can be part of the team that delivers that value to our customers, and in doing so you can shape the future of the smart home. Join a team filled with opportunity to both deliver on new ideas as well as scale your impact. You will be part of a team that embraces calculated risk taking, moves fast to bring value to customers and has fun together while doing so.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.Are you passionate about creating and building inspirational, stimulating, and exciting experiences to bring people together and fostering connections, community, and growth? The Director, AWS Events will lead highly visible, large-scale events. Our events educate customers and prospects at scale, engages with AWS partners, promotes new products and services, drives revenue pipelines, builds and fosters our AWS community, and has press and analyst reach. The Director of AWS Events will conceptualize, plan, lead, and execute events for global audiences. In this role, you will grow and establish our large-scale events (60K+ customers & partners). You will lead a team of logistic experts, event production specialists, and partner with our product marketing, technology, service, and sales teams to develop and execute on the vision and strategy for our events. You will own the global budget and revenue streams and create measurement strategies to understand and report on the effectiveness and impact of these events. You will be responsible for the entire customer journey from influencing the creative, messaging, event websites, SWAG, ticket pricing, to the onsite experience – keynotes, content, transportation, mobile app, registration, badges, breakout sessions, signage, and expo as an example.Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.A day in the lifeTo be successful in this role, you will be a creative, technically savvy leader who is driven to deliver exceptional event experiences. You have proven experience in event strategy, technology, and production. You are able to manage large scale event budgets and revenue. You are ready to lead and deliver global events that will foster connections with a growing community. You are able to simplify and articulate complex concepts to senior business leaders, while working in a fast-paced, highly cross-functional organization. You are experienced with building, developing, and running a high-functioning, diverse team.• Manage significant efforts within the team, including operational planning, annual planning process, budgets and revenue, overall hiring plan, and the many efforts required to get the project to market and build the business.• Design and execute project plans, communicate with key stakeholders, summarize project findings, and formulate action plans.• Lead cross-functional teams in different geographies and business units• Set the strategy and long-term thinking for the team• Willingness to travel 30% or more as needed for the roleBASIC QUALIFICATIONS- 15+ years building and developing teams responsible for complex, high-profile events- Demonstrated track record of inventing new event concepts and taking them from inception to implementation- Experience managing organization sizes of 30+ individuals- Proven ability to define and track key metrics for event experience across registration, attendance, and event quality- Strong oral and written communication skills, with a history of writing detailed strategy documents- Demonstrated experience maintaining high accuracy and attention to detail in professional environments ...

The landscape of social media and advertising changes rapidly with an ever-growing base of users. In 2024, global social media users will surpass 5 billion, accounting for 63.7% of the world's population, and is expected to exceed 6 billion by 2028. The Social Marketing team owns Amazon’s automated advertising on social media networks such as Facebook, Instagram, TikTok, Pinterest, and Snapchat. Our mission is to understand our customers in these social networks and create engaging and relevant ads that delight customers by helping them find the products and Amazon services they want, even before they know they want them. Social Advertising requires rapid change to constantly integrate Amazon ads with new social media partners, experiment with different forms of advertisement, reach customers in the most effective ways, bring new customers to Amazon, and help customers find products and stay engaged with Amazon. At the same time, as experiments with new partners and new types of advertising prove successful, we need to be able to scale them and operate them through robust systems. We are seeking a Sr. Product Marketing Manager who can create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, influence technical teams to build automated solutions, and optimize performance over time against a clear set of performance goals. The person in this role will be responsible for building social marketing strategy on growth social media apps like YouTube, Snapchat, or Reddit. The primary objectives are to encourage customers to take high value actions and generate revenue through a marketing strategy that can automate and scale these channels.As a Sr. Product Marketing Manager, you will collaborate with social media apps (Meta, Pinterest, TikTok, Snap, and more) to develop first-of-its-kind products, and partner with marketers, product managers, and engineering to bring new technical capabilities to life. You will manage the create the go to market strategy for these channels, and gain alignment from senior leadership. You will launch experiments and manage performance using systems like Tableau. You will be trusted to operate with independence to explore areas where long-term strategy has not yet been defined. To be successful in this role, you will need to have experience in digital marketing, A/B testing, and excel in looking at data to make recommendations. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment. You must be comfortable dealing with ambiguity, be analytical and possess excellent problem-solving skills. You will have excellent verbal and written communication skills and excel in stakeholder relationship management. You will be passionate about your work, see the strategic big-picture while still remaining detail-oriented and organized. You will bring 10+ years of marketing background with experience in online retail and programmatic advertising and social marketing, and be effective in managing and delivering large cross-functional initiatives. Fluency in data systems (Tableau, SQL) and Excel for self-service data analysis purposes is a must. Key job responsibilities- Create the go to market strategy for emerging social media apps (like YouTube, Snap, or Reddit).- Work cross-functionally with engineering to develop new automated programs from end to end.- Define experiment learning agendas and optimize campaign set ups to drive meaningful insights.- Define the metrics and processes needed to standardize the management of advertising campaigns.- Work directly with social networks to launch new product betas and explore marketing potential.- Design and carry out well-structured experiments (including tracking, measuring, and reporting).- Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Bachelor's degree- Experience communicating results to senior leadership- Proficiency with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

The Echo Sales and Marketing team is seeking a customer-obsessed, analytical, and strategic Senior Product Marketing Manager to lead go-to-market for a subset of Echo products. Do you want to lead go-to-market strategy for Alexa and Echo? Are you excited about creating value for millions of customers by leading trans-formative innovation? Our growth requires leaders who move fast, have an entrepreneurial spirit to create new products, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.You will work with a cross-functional team that includes product and retail account management, third party OEMs and retailers, sales, finance, PR, site merchandising, and creative design to define, develop, and execute innovative marketing strategies that drive awareness and maximize sales globally. You will lead go-to-market from concept through launch, devise and implement marketing initiatives, and collaborate with product and retail partners to ensure branding, messaging, and device demonstration consistency across all sales channels.The successful candidate will be expected to think and act both strategically and tactically: from the creation of plans, to the brass tacks of execution. The ideal candidate will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. This is a highly visible position that will interact at all levels of the company. You must have the ability to quickly formulate plans that are deeply backed by data and execute across many work functions simultaneously.We’re working hard, having fun, and making history. Join us!BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Amazon’s Private Brands team is currently seeking a talented, dynamic and detail-oriented Senior Insight Manager based out of Seattle or London.Private Brands is a key area of expansion for the company, and as Senior Insight Manager, you will have the opportunity to work with a variety of products and categories in a high paced, fast growth environment.The ideal candidate will be a customer-obsessed strategic thinker and a self-starter who can design the business’ research roadmap and drive a customer centric culture in Private Brands.As a Sr. Insights Manager, you will create and deliver the insights agenda that will lead to improved product innovations and Brand Health. You will bring the customer and marketplaces’ perspective to the processes by conducting qualitative and quantitative research on Marketplaces, Brands and Customers. Your main responsibilities will include:• Being the custodian of the Business’ research methodologies and insight knowledge while continuously looking for new solutions in terms of process, methodologies and analysis• Identifying the availability and quality of the various insight sources to regularly monitor the performance of the Brands and Categories• Performing recurrent quantitative and qualitative analysis on customers’ behaviour by segment, identifying purchasing patterns and opportunities to foster engagement, retention and spending• Generating impactful and actionable business recommendations and insights to be shared with internal partners in order to integrate them into Top Management decisions• Coordinate and direct the work of the external market research partnersKey job responsibilitiesThe candidate for this role will:• Be methodical, analytical, objective, and goal-focused with a driving need for accuracy in attacking difficult problems.• Understand and interpret customer and industry research data to drive conclusions that will impact the product roadmaps and brand plans• Identify, assess, track and resolve issues and risks at multiple levels.• Show demonstrable ability to influence senior management and interact with those from different backgrounds, levels of seniority and perspectives• Enjoy solving problems and be an expert at crafting solutions, both strategically and tactically• Be comfortable with ambiguity in a fast-paced and ever-changing environment, with the ability to think big while paying careful attention to detail• Be effective in communicating with executivesBASIC QUALIFICATIONS- Experience in developing and managing acquisition marketing or channel programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages- Experience in marketing or marketing research- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership ...