Marketing & PR

Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to subscribe to Channels like Max and Paramount+, rent or buy the latest titles, and stream live sports like Thursday Night Football, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we're just getting started.This position is within the Prime Video U.S. Operations team, reporting into the Head of Marketing Operations for Prime Video. The Senior Program Manager, Clearances is the lead point of accountability for managing the Prime Video Marketing campaigns clearance process looking across all types of marketing initiatives from media efforts to those that are on the platform. This role will partner closely with members of the Prime Video team, Studios, TVOD, FAST, and Channels partners, constantly crafting and streamlining process. They will also spearhead improvements and provide tooling recommendations due to the complex nature of clearances. They will ensure that assets are delivered efficiently and effectively, leveraging fit-for-purpose tooling while achieving the objectives of both the portfolio of marketing campaigns, as well as the overarching business objectives of Amazon. The Senior Program Manager, Clearances should be highly organized and be comfortable managing work with competing deadlines, changes in priorities, and across a diverse range of stakeholders. They will work in a complex operations environment with influence and impact extending across the Prime Video marketing business.Key job responsibilities- Lead clearances for priority campaigns as needed. Serve as the clearance leader, developing collaborative communications with 3P licensors and internal studio teams.- Educate cross-functional partners about new and evolving clearance workflows.- Update, refine, and author the clearance process (for audio-visual, static, and digital content) and workflow. Provide process education to Prime Video and Studios stakeholders.- Provide operational guidance to Prime Video and input on clearances tooling initiatives that will be developed for the organization.- Oversee campaign readiness processes, working closely with campaign managers, producers, and creative teams. Ensure workflows, approvals matrices, and RACI (Responsible, Accountable, Consulted, Informed) frameworks are consistently updated for clearances.- Drive connectivity across Studios, TVOD, Channels, FAST, and Prime Video stakeholders on clearance operations. Ensure stakeholder engagement, relationship development, and bi-directional information/data sharing.- Oversee change management activities impacting Prime Video marketing clearance campaign workflows. Provide subject matter expertise and business context as required.BASIC QUALIFICATIONS- 5+ years of creative services experience- Experience leading projects across multiple stakeholders- Experience and understanding of the workflow within a marketing, production, or creative department or company- Experience working at or with a creative or advertising agency, network, streaming service or studio- Experience leading process improvements or operations tool implementations (e.g. digital asset management tool)- Experience with digital asset management tools- Experience managing, analyzing and communicating results to senior leadership- Experience writing business strategy documents and plans- Experience managing marketing campaign clearances ...

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.The Amazon Business Centralized Marketing team is seeking an experienced Paid Media Marketing Manager to join our global Paid Media Team. In this role, you will create world class marketing strategies to support our mission to grow Amazon Business globally. You will define, plan, execute, and measure Paid Media Campaigns (social, display ads, Amazon Display, etc.) that drive customer growth. You will partner with our international marketing teams and external agency/partners as the paid media point of contact to strategize and authorize advertising launches of promotions and services. The impact of this role is significant and broad, accounting for a large percentage of our KPIs serving as a critical feature of overall marketing at Amazon Business.A successful candidate will be highly analytical, resourceful, customer-focused, team oriented, a great communicator, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.The Marketing Manager should be comfortable in making decisions and taking action in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.Key job responsibilitiesMarketing Manager, Paid Media Duties & Responsibilities will include:• Define and execute Paid Media strategies for Amazon Business worldwide.• Define best practices and measurement of paid media channels (social, display, Amazon Ads etc.) within Amazon Business for marketing partners to follow globally.• Act as the main Paid Media point of contact to direct external and internal partners and effectively collaborate with them to support successful advertising campaign launches.• Take ownership for efficient use of Amazon Business advertising budget worldwide by monitoring and advising on work output from partner teams in relation to paid advertising.• Derive actionable insights from data and synthesize to deliver and advise on improvements to campaign performance.• Report progress against goals and presenting relevant metrics to senior management, contributing to strategic decision-making processes. • Manage prioritization and trade-offs among customer experience, scope, and time to market.• Write joint business review documents, experimentation roadmaps and campaign plans that work backwards from the customer.We are looking for candidates with:• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through paid advertising, demonstrating strategic thinking and leadership.• Strong management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.• Strong analytical skills with a strong bias towards decision making based on data. The ability to take, drive and/or influence global strategic decisions.• Advanced Excel and data analytics skills, able to use it to analyze, extract insights and present recommendations.• The ability to make things happen quickly with large, less nimble partners and/or teams.• Agency or agency setting experience managing advertising campaigns across brand awareness, acquisition, customer engagement showcasing a strategic approach to marketing. • Experience in owning planning, media buying and measurement for campaigns across a variety of channels such as Social, Programmatic, OLV, CTV, Direct etc. • Superior verbal and written communications skills with extreme attention to detail.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- Bachelors degree or equivalent ...

At Amazon, we are excited to offer graduate students the opportunity to launch into big careers with limitless possibilities. We know searching for an internship role is as much about finding a company where you can picture yourself being successful as it is about finding the right role. We look forward to meeting you and your classmates this year. As we get to know you more, we invite you to get to know us better.Visit www.amazon.com/about to:• Learn more about our businesses by reviewing Press Releases on our Investor Relations site, Letter to Shareholders, and the first letter shared in 1997, which is included in our annual report each year.• Learn more about Amazonians and follow us on Facebook, Twitter and LinkedIn.• Learn more about our commitment to our communities, diversity and military veterans.• Learn more about our headquarters in Seattle as well as where we operate around the world.Sr. Marketing Managers (MM): MMs at Amazon drive general marketing, product marketing or functional marketing initiatives for organizations including (but not limited to): Amazon Music, Prime Video, Alexa Devices, Kindle, Amazon Web Services (AWS), North America Consumer (such as Retail Systems, Customer and Brand Protection, Marketplace Sales, International Retail, Hardlines, and Softlines) and Prime. They work cross-functionally to develop marketing plans, define success metrics, manage strategic projects, and own business outcomes. MMs ultimately become marketing leaders responsible for large business segments and organizations.Key job responsibilities• Sr. General Marketing Managers can be responsible for developing mass brand campaigns, integrated marketing programs, annual marketing plans, creative strategies and go-to-market.• Sr. Product Marketing Managers can be responsible for developing marketing plans, positioning, pricing, messaging, funnel optimization and lifecycle marketing. • Sr. Functional Marketing Managers can be responsible for developing global paid media plans, cross-channel outbound campaigns, merchandising programs and promotion strategies.About the team• Most roles for this position will be located at Amazon’s company headquarters in Seattle, WA or Arlington, VA. Successful applicants will be expected to relocate to their team location upon starting at Amazon.• Role and team placement are based on business needs and as Amazon continues to grow and flex, we are looking for candidates who want to own, build and impact the customer experience rather than are tied to a specific role or team. • Internship start dates will be between May-June 2025 for a 12-week, consecutive internship. BASIC QUALIFICATIONS- Are 18 years of age or older- Currently enrolled in MBA or equivalent master’s level program at the time of application with anticipated graduation dates between December 1, 2025 and September 30, 2026.- 3+ years of full-time industry work experience, which occurred between graduation from your undergraduate program and prior to starting your MBA or master’s program, OR 3+ years of military work experience prior to starting your MBA or master’s program. ...

The Selling Partner Growth team is a new and growing business-tech team, focused on accelerating the growth of businesses in our global stores through new opportunities to attract and optimize valuable selection, build long-lasting relationships with Amazon, and enhance the Buying Customer experience. Come join us as we define the future of Selling Partner growth in our stores.You will be directly responsible for identifying and driving improvements that enable Selling Partner growth, partnering with product, science, regional business teams (among others) to influence the priorities of senior leadership. Your role will deliver a holistic global approach, operating as a thought leader in the SPX organization and connecting the dots between regions. You will establish what success looks like and drive the strategic roadmap of solutions to unlock growth and enable sustainable profitability. This will involve creating casual frameworks to connect growth inputs (e.g., selection, Selling Partner recruitment, Buying Customer experience, Selling Partner experience) to outcomes, leveraging data and anecdotal insights to identify top opportunities, inventing new solutions to challenging problems, influencing product decisions, and driving closure by connecting these product decisions to business outcomes. This work will have a direct impact on our Topline growth, Selling Partner Cost to Serve, and influence short and long-term capital investment decisions.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- 5+ years of blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement experience ...

As a Partner Marketing Manager for SMB in the Americas at AWS, you will play a pivotal role in shaping the marketing strategy and execution of AWS's SMB strategy with partners across the Americas. You will be responsible for fostering strong co-marketing relationships, creating innovative marketing strategies, and delivering measurable results. If you're passionate about AWS, have a proven track record of successful partner collaboration, and value ownership and innovation, this is an exciting opportunity to make an impact.Key job responsibilitiesKey Responsibilities:1. SMB Partner Collaboration: Build and cultivate strategic relationships with a set of AWS SMB partners, understanding their business goals and co-developing marketing strategies that align with mutual objectives.2. Co-Marketing Strategy: Develop and execute comprehensive co-marketing strategies that encompass joint campaigns, events, webinars, content creation, and other initiatives to promote AWS and our partners.3. Innovative Marketing: Stay at the forefront of market trends and emerging technologies, identifying opportunities for innovative partner marketing approaches that set AWS apart in the industry.4. Campaign Execution: Lead the end-to-end execution of co-marketing campaigns, ensuring timely delivery of high-quality content, assets, and events that resonate with target audiences and drive lead generation.5. Performance Measurement: Define clear KPIs and success metrics for partner marketing initiatives. Regularly analyze campaign performance and provide actionable insights to optimize strategies.6. Cross-Functional Collaboration: Collaborate closely with AWS cross-functional teams, including marketing, sales, product management, and partner management, to ensure alignment and maximize campaign impact.7. Budget Management: Manage marketing budgets effectively, tracking expenditures and demonstrating a strong ROI for partner marketing efforts.A day in the lifeA large part of this role's activities will be working across internal teams to coordinate GTM activities for the SMB customer segment. This will involve regular touchpoints to engage on joint activity and ensure marketing and partner marketing alignment in SMB.In addition, this role will work closely with the global partner marketing team to design and execute campaigns to drive demand generation for AWS SMB partners.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Bachelor's degree in marketing, business, or a related field; MBA or relevant certifications are a plus. ...

The Fuse team works across Amazon to bring services including Prime and Prime Video to customers through relationships with mobile operators, media distribution companies and other segments worldwide. We help our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers. The team is seeking a talented, self-directed Product Marketing Manager to help us build amazing programs that deliver high impact campaigns and best-in-class customer journeys that deliver great experiences for customers and great results.Our ideal candidate will have strong experience in global product marketing management, demonstrating an ability to develop, iterate and execute successful launch and sustaining campaigns and funnel experiences while working collaboratively, building trust across internal teams as well as external partners. The focus will be on building marketing programs for new products from the ground up in a fast-paced environment, often with aggressive timelines. Above all, this person must have a passion for understanding what drives consumer and partner behavior and the experience to turn that passion and experience into offers and campaigns that deliver results. Key job responsibilities- Product Marketing Strategy: Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and growth. Collaborate with cross-functional teams to align messaging, positioning, and marketing initiatives that make Amazon an attractive place for partners to grow their business using cutting-edge technology solutions (which you’ll help define).- Cross-Functional Collaboration: Work collaboratively with cross-category teams, including marketing, product management, and technology, to ensure alignment between partners and internal teams. Go deep with partners to understand their customers and build programs and offers that appeal across segments and deliver great results.- Build Scalable Programs: While bespoke programs will be built for certain partners, you’ll also build mechanisms and learnings that scale across partners, products, regions and industry segments.- Create New Partnerships: Partner with Business Development on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon content and services to life.- Performance Optimization: Continually optimize partnerships from launch through ongoing sustaining efforts to maximize performance.- Force Multiplication: Function at a global level, sharing best practices, and scaling programs or campaigns that benefit all regionsBASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals- Demonstrated ability to build long-lasting, mutually beneficial business partnerships throughout the business cycle and across different regions- Experience working closely with Business Development in negotiating and navigating complex business relationships that result in win/win outcomes- Experience collaborating with partners and internal teams across multiple regions, navigating different cultures and understanding different customer segments- Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams- Strong time-management skills- Excellent written communications and business case writing skills- Must be willing to travel ...

The AWS Marketing Customer Experience (CX) team’s vision is through actionable intelligence rooted in customer feedback, the CX team will cultivate genuine connections and unmistakably one AWS experience for customers. The team’s mission is to raise the bar of the customer experience through accelerated delivery of consistent, responsive, convenient and personalized human-centric design and expression. We serve as the trusted voice of AWS customer and operate with a commitment to understand our customer needs and empower seamless interactions, driving trust, delight, and cohesion across all marketing channels. As a Manager, Product Management – Technical, you will own and define the lifecycle of a suite of products inclusive of defining product strategy, feature design, technology approach, and roadmap priorities. You thrive in highly ambiguous situations while working backwards from our customers to understand their pain-points and develop technology scalable solutions that impact them. You will manage and mentor a group of product managers, partner with engineering, program management, design, science, and digital marketing driving alignment across diverse set of organization stakeholders. As a Manager, Product Management – Technical, within CX, you will utilize deep technical understanding to assess technology impacts, recognize complex designs, evaluate emerging technologies such as Gen-AI, and ensure rapid release and iterative delivery to meet customer needs. You will define product value propositions and drive strategic product communications across the organization engaging with executives and various stakeholders. As a product portfolio owner, you will play a key role in building out our product management mechanisms, and help set the vision, values, and culture of our team. You also participate, sharing knowledge and collaborating, such as attending, and/or presenting at internal conference opportunities.Our environment is fast-paced. The ideal candidate will be a self-starter, endlessly curious, detail-oriented and highly organized. Strong communication skills (both oral and written) are critical.Key job responsibilities• Lead, hire, and develop product management team.• Translate complex and ambiguous business problems into crisp product strategies and roadmaps that emphasize rapid release, iterative delivery approach.• Lead definition product vision, own the strategic direction and long-term roadmap for a suite of products in highly ambiguous situations.• Lead roadmap execution as product owner, and through other Product Managers.• Create various product artifacts, such as strategy and vision documents, BRDs, PR FAQs, and more.• Stay abreast of emerging technologies such as Gen-AI, industry trends, and competitive landscapes, and identify opportunities for product innovation and differentiation.• Partner within CX and across Marketing Technology functional leaders from Engineering, Program Management, Science, Digital Marketing, and Design on product development and launch• Provide technical oversight across the software development lifecycle.• Actively develop others in the PMT community, including mentoring and performing technical assessments.• Dive deep into data and research. Proactively identify and mitigate strategic/tactical risks.A day in the lifeDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.About the teamWe are dedicated to raising the bar of customer experience through accelerated delivery of consistent, responsive, convenient and personalized human-centric design and expression. We serve as the trusted voice of the AWS customer and operate with a commitment to understand our customer needs and empower seamless interactions, driving trust, delight, and cohesion across all channels.BASIC QUALIFICATIONS- 3+ years of team management experience- Bachelor's degree- Experience owning/driving roadmap strategy and definition- Experience with feature delivery and tradeoffs of a product- Experience contributing to engineering discussions around technology decisions and strategy related to a product ...

Blink (part of Amazon Devices) is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role, you will be responsible for defining and executing the vision for email marketing strategies and campaigns. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts for Blink. This role will manage acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and re-targeting campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Business Development.Key job responsibilitiesOwn email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reportingGenerate on-brand, best-in-class content, tailored to appropriate customersLeverage Braze, Sonar, and other email tools to increase performanceBuild email programs and execute campaigns that drive awareness, engagement, and revenueWork with stakeholders to build campaigns that inform customers of launches, promotions, news, and eventsCreate and test campaigns and templates that align content to customer preferencesAnalyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagementRecommend and implement iterative A/B testing to continually improve performance through optimized messaging and targetingDevelop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadershipGain subject matter expertise in customer pain points and deliver proactive solutionsResearch and develop an iterative testing strategy to gain insights and continuously improve the customer experienceWork with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goalsAnalyze cohorts and segment effectively to drive growthTrack email best practices, industry trends, and make proactive recommendationsA day in the lifeThis role's primary focus will be to build and execute email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- 5+ years experience developing email and in-app marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting ...

The Amazon Flex team is seeking an experienced Senior Marketing Technology (MarTech) Manager to lead the strategy, execution, and optimization of our marketing automation efforts. This role will serve as the primary Marketo Administrator, managing all aspects of our Marketo instance to drive efficient and effective marketing processes and enhance campaign performance. You will work closely with cross-functional teams and global stakeholders across the organization, including marketing, BI, engineering, and senior leadership.Key job responsibilities• Serve as the primary administrator for the Marketo platform, responsible for the configuration, maintenance, and ongoing support of the system.• Ensure data hygiene, and lifecycle management within Marketo to improve data quality • Support global marketing stakeholders in planning and executing email campaigns, landing pages, forms, and other automated workflows within Marketo.• Support set up, testing, and deployment of marketing campaigns with an eye for segmentation, personalization, and A/B testing to maximize effectiveness.• Track, measure, and analyze performance metrics for marketing automation efforts and recommend data-driven improvements.• Generate actionable insights through data analysis to inform strategic decisions and drive growth.• Manage integrations with CRM, web analytics, and other MarTech platforms to streamline workflows and enhance campaign tracking.• Stay updated with industry trends and Marketo product releases to apply new features and best practices.• Act as the go-to expert for Marketo, providing training and support to other marketing team members as needed.• Document processes, create user guides, and maintain best practices to ensure consistency in how Marketo is used across the team.• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and manage opt-in preferences within Marketo.About the teamAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called Delivery Partners – to coordinate deliveries to our customers. BASIC QUALIFICATIONS- Bachelor's degree in Business, Marketing, Computer Science or equivalent work experience.- 6+ years of technology-driven marketing automation and/or operations experience, preferably with a strong focus on Marketo administration.- Demonstrated proficiency with Salesforce CRM (or other) and integrations with Marketo- Proficiency in Marketo platform administration, integration, and data management- Marketo Certified Expert preferred.- Strong analytical skills with the ability to interpret data and make actionable recommendations.- Excellent project management skills, with the ability to prioritize and manage multiple projects.- Familiarity with data privacy regulations and best practices for marketing compliance. ...

Amazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.As a Sr. Product Marketing Manager in the Online Experience team, you will focus on how we optimize the customer shopping experience across our expanding portfolio of Devices. You will leverage customer research and data, partnering across product line and creative teams to construct targeted tests around the most relevant content for specific groups of shoppers. Additionally, you will innovate to raise the bar on our testing knowledge base across a range of channels, including detail pages, the Amazon homepage, email, onsite search and other online channels. You will lead automated marketing channels and drive web site traffic, maximize device sales and improve customer experience. You will test, build, automate and scale performance marketing initiatives across traffic channels that benefit all of Devices. This is a unique opportunity to drive growth for our Devices business. In this role, you will work with central business and engineering teams to build automated advertising technology, assess marketing capabilities, own an experimentation strategy, and undertake detailed data analysis.You will work in a highly collaborative environment, partnering with other Devices product lines and internationally to share best practices and coordinate on new hypothesis for how to help customers discover the right product. You will conceive and propose new strategies and concepts, and guide those projects to completion. To achieve your goals, you will become a subject matter expert on our business and author team communications to key stakeholders. The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will embody and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape. The position is based in Seattle, covering the North America region. About the teamThis team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership.Core Responsibilities:- Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.- Define creative, high quality, and clear product roadmaps based on channel strategy and vision. - Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application. - Manage prioritization and trade-offs among customer experience, performance and operational support load. - Create buy-in for the product vision both internally and across key partners. - Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.The Amazon Business Marketing team is seeking a dynamic and experienced Senior Integrated Marketing Manager to build integrated marketing campaigns for our commercial sector customers. In this role, you will be responsible for collecting customer insights, determining how we position Amazon Business to commercial sector customers, and building a channel strategy that guides how we go to market. You will also be responsible for partnering closely with content marketers to deliver the right content for commercial sector customers, and for partnering with functional marketers who will execute your integrated marketing campaigns.Key job responsibilities• Perform market research to understand the unique procurement needs of customers by industry.• Build custom solutions tailored to customers within a particular industry.• Develop messaging frameworks that guide how we talk to our public sector customers.• Partner with our content team to build relevant content for commercial sector customers.• Identify the right marketing motions and build a channel strategy that is tailored to customers in a particular industry.• Write multi-page strategy documents that outline how we go to market for a particular customer segment.• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making.• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.BASIC QUALIFICATIONS- Bachelor's degree- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience with customer segmentation, profiling, and targeting- Experience using data and metrics to measure impact and determine improvements ...

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for our customers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.We are seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for Amazon Advertising’s ads solutions. Our product marketing team is a pod within the Product Marketing org leading the development of messaging, positioning, and GTM activations for the portfolio of over 60+ Amazon Advertising’s Measurement solutions including: Amazon Marketing Cloud, 1P & 3P measurement , reporting, media planning, MMM, and attribution products.You will have the opportunity to shape and develop the brand and positioning for this growing suite of products and drive the future vision of how we bring new capabilities to the advertising industry. You will work closely with our core customer segments to develop messaging and marketing plans that drive a shift in perception and sustained awareness and adoption of our ad products. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you thrive in it.This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, and education teams. It requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong sense for methods to align advertising offerings to advertiser objectives, which constantly adjust based on industry trends and feedback from customers. As an owner, you will not only define the product marketing strategy for new advertising solutions, you will also need to be strong in execution of both promotional campaigns and marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages.Key job responsibilitiesDevelop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives, including the articulation of product portfolio positioningCreate compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads productsDevelop recommendations for new growth initiativesIdentify internal 1st and 3rd party research needs to support product positioning and marketing plansGuide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolioServe as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain pointsAbout the teamOur product marketing team is a pod within the Product Marketing org leading the development of messaging, positioning, and GTM activities for the portfolio of over 60+ Amazon Advertising’s Measurement, Insights, and Planning solutions including: Amazon Marketing Cloud, Omnichannel Metrics, Brand Lift, 1P & 3P measurement solutions, media planning tools, MMM, and Amazon Shopper Panel.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

The USBA Identify, Classify, Empower and Discover (ICED) Team helps drive the success of small businesses (including sellers, vendors, developers, authors, and delivery service providers) and underserved business populations (including minority-, women-, and veteran-owned businesses) through building products, features and programs that help more customers shop small and undiscovered businesses. We are seeking a high-judgment, business oriented, self-motivated professional to own marketing strategy and execution of initiatives that enable customers to shop small and undiscovered business brands on Amazon, which in turn drives incremental financial growth for our selling partners. This role will own management of the onsite and offsite strategies to connect customers with our selling partners' products. They will manage the organization's investments in seasonal and cultural events (e.g. Black History Month, Small Business Saturday) and Amazon-wide events such as Prime Day and T12. They will also oversee the evergreen marketing strategy to ensure our selling partners are able to build a sustainable year-round business. The role is inherently cross-functional within the org and across Amazon – you will work closely with product, science & analytics, customer and selling partner insights, sales, finance and executive teams across the business.The ideal candidate thinks strategically, takes initiative, and dives deep into details. They can develop and drive high-level strategic initiatives but also roll up their sleeves, dig in and get the job done. They have experience owning customer-facing marketing strategies, preferably on Amazon. They have experience measuring campaign, managing agencies, and managing a budget. They have experience managing a team and developing them to deliver strong results. Maturity, strong business judgment, ability to earn trust with and influence cross-functional teams, a customer-centric and creative mindset and strong analytical skills are essential. The candidate for this position also embraces ambiguity, embraces a matrixed organization, and is skilled at communicating complex issues simply and convincingly to a wide range of audiences.Key job responsibilities• Owns the marketing strategy to help customers more easily discover products from small and underserved businesses, resulting in financial growth for our selling partners.• Owns relationship with cross-Amazon marketing teams within Selling Partner Services and greater Amazon• Manage a team of 3-5 marketers who own individual strategies and execution of campaigns.• Understands customer (internal and external) needs, defines clear project plans, forecasted impact, risks and dependencies, and executes to high expectations in a fast-paced environment all while sticking to a timeline.• Represents, verbally and in writing, complex decisions, tough trade-offs, and potential solutions clearly to leaders to help them understand the decisions they have to make and what options they have• Track and report program learnings and effectiveness to stakeholders• Anticipating bottlenecks, providing escalation management, anticipating and making tradeoffs, and balancing business needs versus technical or operational constraints.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience managing teams- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams ...

Interested in leading the marketing strategy for Amazon Credit Cards? The Amazon Payment Products team seeks a high performing marketer who will thrive in a fast-paced environment, enjoy testing and scaling innovative marketing campaigns, and is a strategic thought leader. You will be responsible for building an annual plan and strategy to drive awareness and engagement of Amazon Credit Card benefits amongst existing cardmembers. You will lead projects from end to end, partnering with a team of high caliber marketers, data science, design, and product managers across Amazon to execute on that strategy. You will think creatively to define the right messaging, segment and channel strategies while paying special attention to regulatory and compliance requirements. You will be responsible for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results. You will share your results regularly with senior leaders and stakeholders across Amazon. You must be able to work at the strategic level, generating bold and innovative customer focused ideas and messaging, and at the tactical level, optimizing campaigns with merchandising tools, analyzing traffic data and solving problems.The ideal candidate will be an experienced marketing manager who can think and communicate strategically, execute flawlessly, and be a strong coach and mentor. To be successful you’ll need to be an effective thought leader and a strong communicator who can earn trust with key stakeholders across multiple teams. You must have a strong grasp of business performance metrics with ability to deep dive in this area and use your findings to identify business opportunities and translate these into effective marketing strategy. If you are organized, analytical, and data driven, with an interest in independently owning your strategy and roadmap, this is a great role for you. Key job responsibilities• Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, consumer insights, data science, and bank partners – to optimize, execute and deliver campaigns• Work with internal partner teams such as Prime, Retail, Amazon Advertising to open, learn and execute in new and existing marketing channels on Amazon.com• Partner with internal design and research teams to create marketing campaigns and market research studies• Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders• Coordinate initiatives with key financial partners, working backwards to ensure a streamlined execution and approval process to launch initiatives• Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneouslyBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Join the rapidly expanding Global Logistics team that offers global shipping solutions for selling partners, retail vendors, internal Amazon businesses, and external shippers. This is a strategic company priority as part of Supply Chain by Amazon. We are making significant investments in transportation, storage, and distribution services to provide our customers with a complete solution to quickly and reliably move products from manufacturing locations to customers worldwide.We are seeking an outstanding B2B marketing leader with global experience to own the development and execution of our marketing strategy to drive brand awareness and demand generation. The ideal candidate is a highly capable leader who can inspire and direct a team of global marketing managers, develop compelling campaigns, drive high performance across both existing and new marketing channels, pitch and align senior leadership to new ideas, and effectively collaborate with global cross-functional teams and stakeholders. This candidate will have experience in both targeted performance marketing and mass marketing, a strong data orientation, and a history of success in building customer demand and brand awareness for emerging brands.Key job responsibilities- Develop and execute strategies that drive brand awareness, adoption, and engagement for our logistical services- Work across business, operations, product, quality, marketing channels, insights, retail, tech, and key external partners globally to create bold, innovative, and strategic plans- Leverage customer insights to build and drive full-funnel customer engagement strategies and brand awareness- Demonstrate deep understanding and hands-on experience with integrated marketing, digital demand generation, CRM, and global marketing- Build and develop a global, diverse marketing team, setting strategic direction, cultivating a learning-oriented and collaborative culture- Navigate ambiguity, investigate complex challenges, and effectively influence cross-functional stakeholders- Work backwards from the customer, apply innovative thinking, and identify and mitigate gaps- Develop targeting and segmentation strategies, marketing channel measurement and reporting, and strategies to retain customers and deliver topline targets- Build and own the playbook for new marketplace and product launches- Represent Global Logistics as the Head of Marketing in internal and external meetings, conferences, and trade shows- Collaborate with PR teams to design strategies and campaigns to drive Global Logistics brand awareness- Align and leverage marketing capabilities across Supply Chain by Amazon teamsCandidate must be able to travel internationally and within USA.A day in the lifeThe ideal candidate will be a passionate engagement lifecycle marketer and leader, with a track record of building teams, creating strategies, and delivering results. You are highly analytical, and adept at synthesizing quantitative and qualitative customer learning into a tight, clear marketing plan. You will have strong understanding of all aspects of the marketing funnel, with strong ownership and a problem-solving orientation. You will need to communicate clearly and persuasively, both verbally and in writing.About the teamGlobal Logistics is part of Supply Chain by Amazon and encompasses a set of supply chain services that get products from manufacturers to customers around the world. We are the first part of the supply chain from the factory door and offer a complete end-to-end solution that keeps products in stock, provides faster and more reliable shipping, and significantly lowers costs. We offer international and domestic logistic solutions. Our cross-border expertise enables Amazon's introduction into new markets. Global Logistics cultivates global expansion with the highest standard of quality, accountability, and transparency. Our multicultural, multilingual team works with merchants, sellers, vendors, providers, governments, and trade officials from the busiest to the most remote locations worldwide, applying a global perspective with a local approach.We are open to hiring candidates to work out of one of the following locations:Bellevue, WA, USABASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience managing teams- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams ...

What if you could shape the future of Alexa, creating innovative solutions that make life easier, better, and safer for millions of customers? We are seeking a Senior Product Marketing Manager (Snr. PMM) to lead the charge in the exciting and rapidly expanding space of safety and emergency assistance subscriptions for Alexa. This role focuses on Alexa Emergency Assist (AEA)—a premium subscription service that connects users to urgent response through Alexa and Echo devices. You’ll define and drive the marketing vision for AEA, blending data-driven insights with creative strategies to accelerate growth, boost engagement, and enhance customer retention.If you're passionate about using technology to improve personal safety and are excited by the challenge of marketing a potentially life-saving product, this is your chance to make a meaningful impact. Join us and help shape a safer, smarter future for Alexa users everywhere.Key job responsibilities- Collect and analyze consumer, product and market segment data to inform product positioning and customer segmentation strategy- Crafting and executing a bold marketing strategy powered by insights and experimentation to drive growth and adoption- Collaborating with product managers on the product roadmap and providing marketing inputs to influence feature development and market expansion- Understand customers’ needs through the journey and develop new ideas and marketing plans to support and drive key business objectives- Leading go-to-market (GTM) launches for innovative features and service enhancements, ensuring maximum impact- Optimizing the customer journey, from first touch to long-term retention, using a full-funnel marketing approach- Driving customer acquisition with a strategic mix of paid, owned, and earned media channels- Leverage relevant existing Amazon-owned channels to reach and engage customers- Enhancing customer engagement through personalized campaigns and data-driven segmentation.- Collaborating with cross-functional teams across product, creative, legal, onsite, lifecycle, and media to execute with excellence.- Experimenting relentlessly, running A/B tests to refine strategies and unlock new growth opportunities.- Delivering insights and recommendations to stakeholders, translating data into actionable business outcomes.*About the teamThis role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives, with safety and emergency services being a critical component of that vision.BASIC QUALIFICATIONS- Bachelor's degree in marketing, communications, business, or equivalent- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience with customer segmentation, profiling, and targeting ...

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customers, and first-party insights based on shopping, streaming and browsing signals, brands can craft innovative campaigns that help customers find and discover anything they want. Our solutions on Amazon.com, services like Twitch, Freevee, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. Amazon Advertising is a key strategic focus for Amazon and is in a rapid and exciting growth phase.Amazon Ads Partners help brands achieve and exceed their desired outcomes through tech innovation and expert managed services. In order to accelerate the next phase of Amazon Ads development, we are committed to transforming the depth, scale and ambition of our partnerships with a diverse landscape of partners across a full range of independent agencies, as well as Tech Partners. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.The Amazon Ads Partner Marketing Team enhances partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. As a Senior Partner Marketing Manager at Amazon Ads, you will play a crucial role in enhancing and optimizing the onsite partner experience. Your primary focus will be on understanding partner needs, improving onsite experiences, and driving the adoption of partner-centric solutions. You will collaborate closely with product and marketing teams to align strategies, develop comprehensive marketing plans, and implement partner-focused initiatives.The ideal candidate for this position is a strategic thinker with strong analytical skills, excellent communication abilities, and a proven track record in B2B marketing, preferably with advertising industry experience. You should possess strong relationship-building skills, thrive in ambiguity, and have experience establishing scaled marketing initiatives. With an entrepreneurial mindset and a passion for customers, you will be instrumental in driving growth and satisfaction among Amazon Ads partners, effectively communicating with stakeholders at all levels, and ultimately contributing to the success of both our partners and Amazon Ads.Key job responsibilities- Develop and maintain a deep understanding of partner needs, continuously gathering and analyzing partner feedback.- Assess the current onsite partner experience, identifying and prioritizing key areas for improvement to enhance partner satisfaction and growth.- Craft and communicate a comprehensive vision for the partner experience across multiple onsite touchpoints.- Collaborate with product teams to influence the product roadmap, ensuring it aligns with and addresses partner needs.- Work effectively across multiple stakeholders in marketing and product teams to ensure alignment and successful implementation of partner-focused initiatives.- Drive adoption of partner-centric experiences by effectively communicating their value to partners and internal teams.- Develop and execute multi-channel marketing plans and create supporting materials to promote partner adoption of new experiences and solutions.- Establish and monitor key performance indicators (KPIs) to measure the success of partner-focused initiatives and processes.- Provide regular reports and insights on partner satisfaction, adoption rates, and areas for improvement.- Continuously refine and optimize the partner experience based on data-driven insights and feedback.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal to senior leadership- Experience driving direction and alignment with large cross-functional teams and agency partners ...

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Within our Amazon Ads Partner Marketing team, a strategic part of our charter is to build programs and drive initiatives to support third-party partners who help enable brands to advertise more efficiently on Amazon. We are looking for a Sr. Marketing Manager who is highly creative, data-driven and results-oriented. In this role you will help shape and expand a global partner recognition program, focused on highlighting advertising partners who drive value for Amazon advertisers. In this role you will be responsible for managing and scaling a complex cross-functional marketing program to drive recognition of our advertising partners. You will partner with the program lead to help drive existing program initiatives as well as have the opportunity to conceive, build, launch and own new types of recognition initiatives. As this program is still relatively new, you will also have the opportunity to help further define the program priorities, set objectives, analyze data, and drive improvements that are quantified with metrics. Our group functions as a start-up within Amazon, and offers a creative, fast paced, entrepreneurial work environment where you’ll be at the center of Amazon innovation.The ideal candidate is experienced in creating, writing, and editing content across a range of mediums – program playbooks and 1-pagers, email templates, video scripts and program promotion material distributed across social, own website and email. They also are comfortable analyzing data to measure program effectiveness and identify new areas of opportunity. Previous experience with advertising and/or an award, recognition or incentive program and event management is a plus. A successful candidate will have expert relationship building skills, strong communication (both written and verbal) and an interest in establishing processes that scale.Key job responsibilities• Take ownership of existing program initiatives in order to deliver key program milestones.• Support the program lead in identifying additional program needs and further expand the program strategy.• Work closely with external/internal stakeholders to identify regional and global needs, prioritize high impact initiatives and deliver through stakeholders.• Work cross-functionally with brand marketing, product marketing, channel marketing, partner management, insight and analytics, legal and PR to drive alignment and deliver programs effectively. • Develop marketing collateral to support program initiatives including program playbooks and 1-pagers, email templates, video scripts and program promotion material.• Define key program metrics to measure award submissions as well as measure success of the program, working with analytics to develop program dashboards to track both at scale.• Perform data analysis to identify new program opportunities and support program expansion proposals.• Support the development of events in order to highlight award winners by working closely with other strategic event teams within Amazon Ads.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience in a business-to-business (B2B) environment, high-tech products/services- Experience driving direction and alignment with large cross-functional teams and agency partners ...

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead marketing campaign operations for 360° marketing campaigns and deliverables as well as help build and maintain ongoing marketing operations in support of our Live Sports programming. The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering especially closely with the Strategy (go-to-market) and Creative teams to bring innovative marketing campaigns and initiatives to fruition. This position reports to the Head of Campaign Management and will drive: Campaign Operations: Leverage exceptional organizational and project management skills to drive all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Marketing Operations: Manage and improve the operations, processes, and tools used by the marketing team to more effectively manage and track their work on Live Sports titles. Key work streams will include identifying pain points, defining a long-term vision, and implementing new solutions to increase self-serviced, force-multiplying efficiency and visibility.Key job responsibilitiesDay-to-day oversight and execution of campaigns and creative asset development:- Develop detailed project plans, timelines, and budgets for marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets- Manage project deliverables to ensure timely and successful execution- Lead and align diverse cross-functional teams (including strategy, creative, social, and media) and external agencies towards common objectives and shared timelines- Facilitate clear, proactive communication among all stakeholders, ensuring efficient collaboration, timely updates on project status, and effective assessment of project requirements- Monitor project progress, identify risks, and implement corrective actions as needed, while ensuring updates, relevant delays and budget implications are communicated to stakeholders- Invent and simplify appropriate processes and system tooling to support efficient collaboration, campaign planning, resource allocation and tracking, and creative review/approvals- Raise the quality bar and foster continual process improvements through routine post-mortems and collaborative feedback with cross-functional partners Process Improvement and Operational Optimization:- Continuously identify operational gaps and opportunities for improvement in marketing team processes and workflows, particularly related to Live Sports titles- Invent, simplify, and implement innovative processes, tools, and systems to enhance project management, resource allocation, status tracking, and cross-functional collaboration- Drive the adoption of new operational solutions, aligning them with long-term strategic goals to improve overall marketing team efficiency- Raise the quality bar through routine post-mortems, collaborative feedback, and data-driven improvements- Develop and execute a strategic vision for ongoing operational excellence in campaign management and creative asset developmentAbout the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience, particularly in project and/or program management, with a proven track record of of successfully project managing complex, multi-faceted marketing campaigns- Adept at nimbly navigating curveballs, challenges and coordinating diverse stakeholders to deliver on a wide range of campaign deliverables- Experience driving direction and alignment across large, complex teams to ensure efficient development and delivery of assets per the marketing plan- Experience in creative concept development, production, budget management, and vendor negotiation- Experience owning relationships with and presenting to senior stakeholders and partners- Mastery in creating and implementing processes, driving adoption across large and busy organizations- Mastery of project management software (eg Smartsheets, Airtable)- Comfortable operating in highly ambiguous and rapidly evolving business environment- Excellence in written and verbal communication- Experience working in sports marketing and/or sports media marketing ...

We are seeing a hockey stick growth of our low cost bulk storage solution called Amazon Warehousing and Distribution (AWD). Drive marketing initiatives to grow this business multi-fold year over year. As the marketing manager, you will be responsible for developing campaigns and programs to drive business objectives, and collaborate with product team and internal stakeholders to execute the campaigns and track their performance.Key job responsibilities• Define the strategy and manage the full lifecycle of acquisition focused marketing initiatives for which you define measurement and report impact back to the business.• Analyze and define key objectives, messages and channels, to drive awareness and engagement of AWD.• Create high-quality, engaging communications and copy for customers across a variety of channels, including search, emails, FAQs, Help pages, newsletters, videos, websites, announcements, and others.• Build and execute digital campaigns (web, email, social etc) to existing sellers, measuring their effectiveness to enable future enhancements.• Create and maintain communications toolkits, processes, templates, and messaging for stakeholder teams.• Contribute to cadenced reporting and narratives (e.g., WBR, MBR, QBR, etc.) and are able to present them effectively to senior leaders.• Propose, execute, and scale new ways of creating and distributing communications, including identify and driving process improvements.About the team In this role, you will have the opportunity to build scalable marketing programs that drive growth of AWD business. You will develop engaging copy and content to engage sellers. You will manage and execute initiatives, working with cross-functional teams. You will have communications program management experience, excellent writing skills, and the ability to easily adapt communications for different audiences. You will exercise extremely high judgment in narrow time frames, inject logic and care into communications, and ensure marketing initiatives are delivered to the highest standards. You will also have a strong sense of brand and editorial voice, with the ability to harmonize messages across multiple channels and marketing vehicles.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...