Marketing & PR

The Buy with Prime (BwP)/MCF team’s mission is to help merchants grow their businesses beyond Amazon.com by externalizing the best of Amazon’s supply chain and direct to consumer (DTC) services. We are looking for an experienced and customer-obsessed Marketing Leader to help us delight shoppers and merchants alike. This leader will ensure marketing plays a critical role in upstream strategy creation and aligning stakeholders as well as downstream execution of strategy with the team.Key job responsibilities- Grow adoption of MCF and BwP by driving awareness, demand, and acquisition through marketing campaigns across multiple digital channels- Develop the strategy for top of the funnel marketing activities including lead generation campaigns and ownership of our global MCF landing pages- Lead team responsible for design, content, and web marketing channels.- Participate as a strategic leader withing the GTM leadership group.- Partner with and manage external creative agencies to deliver on marketing goals.About the teamBuy with Prime (BwP) and Multi Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members. For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience- 5+ years of team management experience- Experience driving direction and alignment with cross-functional teams- Experience communicating results to senior/executive leaders- Experience guiding creative input, development and execution from concept to completion- Experience partnering with customer facing account teams to deliver critical sales assets.- Experience using data and metrics to drive improvements ...

Are you ready to help Amazon shape the future of the multifamily industry? Amazon is looking for a driven, creative, and collaborative Senior B2B Events Manager to support a new Amazon Key product as we scale our US marketing. The ideal candidate will be a high-performing, autonomous, hands-on problem solver with a proven track record of successfully planning and executing world-class B2B events. In this role, you will be responsible for Amazon Key’s B2B event strategy and execution from intimate, executive dinners to sponsored presences with multiple activations at industry trade shows and conferences. As the Senior B2B Events Manager, you will be pivotal in expanding Amazon Key’s reach, driving engagement, and setting new standards for event excellence.Key Job Responsibilities* Lead the planning and execution of Tier 1 conferences as well as regional and local events such as executive dinners that are aligned with Amazon Key’s GTM goals.* Define and innovate event strategies, maintaining a high bar for program development and ensuring events align with Amazon Key’s target customer segments and GTM priorities.* Serve as the main point of contact for cross-functional teams, working with product marketing, sales, GTM, and analytics to ensure that each conference aligns with broader business goals.* Influence cross-organization stakeholders to align resources and priorities, foster strong partnerships and advocate for event needs across departments.* Develop and manage event budgets, using data-driven insights to optimize spending and ensure each event achieves its business objectives.* Define metrics for success, track event performance, and collaborate with Finance, RevOps, Sales, and Marketing to refine strategies based on measurable impact.* Build and maintain high-value relationships with external vendors and partners, negotiating contracts and coordinating logistics to maximize the quality and impact of each event.* Serve as a trusted partner to senior leadership and other internal stakeholders, ensuring they are informed, engaged, and aligned on event objectives and outcomes.* Conduct in-depth post-event analysis, synthesizing feedback, performance metrics, and insights to improve future events.* Implement a learning agenda to test new approaches, analyze results, and continually raise the standard of execution across the conference portfolio.Basic Qualifications* 5+ years in event management or marketing, with a strong focus on conferences, sponsorships, or high-impact events. * Proven ability to independently lead complex, cross-functional programs with minimal guidance.* Strong budget management skills, able to maximize impact while minimizing costs.* Exceptional communication and presentation skills, with experience in influencing cross-functional teams and senior stakeholders.* Analytical mindset, able to interpret data and apply insights to improve event performance and refine strategy.* Experience with project management software (Asana preferred)Preferred Qualifications* Bachelor’s degree in Marketing, Business, Communications, or related field preferred.* Experience in tech or SaaS environments is highly desirable.* Experience with marketing automation software (Pardot preferred)* Experience interacting with executive-level customers including C-suiteKey job responsibilitiesYou will be responsible for Amazon Key's B2B events strategy and plan -- from strategy formation to cross-functional alignment and execution. You'll have deep knowledge of our target decision makers and influencers, including where they go for tech trends and product recommendations and how to connect with them in those places through compelling product activations. The ideal candidate will be able to nimbly balance strategy and execution -- your events portfolio will include designing and executing an owned industry event, curating a local dinner for 10 executive prospects, and leading a cross-Amazon presence at a highly-trafficked trade show.BASIC QUALIFICATIONS- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience- Bachelor's degree ...

Blink is at the forefront of the consumer electronics home security market, and is the result of one of the most successful Kickstarter campaigns ever. We have been growing at an astounding rate since the first product introduction in 2016. We are seeking a creative, customer-obsessed and results-driven Product Marketing - GTM (go-to-market) professional to help bring new products to market globally.The Blink PMM (Product Marketing) team is small, but mighty. We strike a balance between start-up nimbleness with a bias for action and scaled, customer-obsessed, data-driven decision making. We are a passionate group, collaborative in nature, and firm believers in hard work and teamwork. We are responsible for bringing to market all areas of the roadmap, spanning devices, new features, subscription features, new regions, and more.Key job responsibilities- Support the PMM team in executing product positioning, creative management, and other launch requirements for all global market segments- Collect and analyze consumer and competitive research for the product category in order to drive GTM and positioning strategy- Maintain strong cross-organizational communications (Sales/Creative Marketing, Operations, PR, Legal, Engineering, etc.) to ensure launch processes are on track- Coordinate creative requests and execution with design team for creative content such as packaging and online assets for all global regions- Manage vendor relationships and deliverables for items such as packaging creation- Develop personas and user stories to voice and creatively solve for customer needs from unboxing experience and purchase decisions through on-boarding and use- Build out strategic recommendations and drive positioning decisions with senior leadershipA day in the lifeAs a Product Marketing Manager at Blink, you will leverage your interpersonal and organizational skills to collaborate with cross-functional teams across Blink and Amazon (sales, marketing, engineering, program management, operations, legal) to launch innovative products and features for our customers across the globe. You will drive planning and strategy across Blink device and feature programs – coordinating with product, marketing, sales and public relations to deliver and document recommendations that optimize for customer and business success. You will collect and analyze consumer, product and market segment data to inform product and feature positioning strategy.About the teamBlink Marketing is dedicated to delivering the best experience for our customers while driving growth for the Blink business. We are committed to upholding our Leadership Principles including Learn and Be Curious, Earn Trust, Deliver Results, and of course — Customer Obsession. We strive to produce best-in-class content, creative, and campaigns across channels and markets. We embrace our differences, seek to raise the bar, and work tirelessly to surprise, delight, and innovate. Blink is one of the fastest growing businesses in Devices.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience leading go-to-market for consumer software or hardware product launches- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership ...

Amazon’s Private Brands team is currently seeking a talented, dynamic and detail-oriented Senior Insight Manager based out of Seattle or London.Private Brands is a key area of expansion for the company, and as Senior Insight Manager, you will have the opportunity to work with a variety of products and categories in a high paced, fast growth environment.The ideal candidate will be a customer-obsessed strategic thinker and a self-starter who can design the business’ research roadmap and drive a customer centric culture in Private Brands.As a Sr. Insights Manager, you will create and deliver the insights agenda that will lead to improved product innovations and Brand Health. You will bring the customer and marketplaces’ perspective to the processes by conducting qualitative and quantitative research on Marketplaces, Brands and Customers. Your main responsibilities will include:• Being the custodian of the Business’ research methodologies and insight knowledge while continuously looking for new solutions in terms of process, methodologies and analysis• Identifying the availability and quality of the various insight sources to regularly monitor the performance of the Brands and Categories• Performing recurrent quantitative and qualitative analysis on customers’ behaviour by segment, identifying purchasing patterns and opportunities to foster engagement, retention and spending• Generating impactful and actionable business recommendations and insights to be shared with internal partners in order to integrate them into Top Management decisions• Coordinate and direct the work of the external market research partnersKey job responsibilitiesThe candidate for this role will:• Be methodical, analytical, objective, and goal-focused with a driving need for accuracy in attacking difficult problems.• Understand and interpret customer and industry research data to drive conclusions that will impact the product roadmaps and brand plans• Identify, assess, track and resolve issues and risks at multiple levels.• Show demonstrable ability to influence senior management and interact with those from different backgrounds, levels of seniority and perspectives• Enjoy solving problems and be an expert at crafting solutions, both strategically and tactically• Be comfortable with ambiguity in a fast-paced and ever-changing environment, with the ability to think big while paying careful attention to detail• Be effective in communicating with executivesBASIC QUALIFICATIONS- Experience in developing and managing acquisition marketing or channel programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages- Experience in marketing or marketing research- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership ...

Shopbop, an Amazon subsidiary, is looking for a meticulous and diagnostic Digital Marketing Planner to own forecasting, reporting, and Digital Marketing analytics. This role will provide analytical and technical expertise to the broader marketing organization, delivering marketing channel insights & trends while streamlining current processes. The right candidate is proactive, reliable, and highly organized, with the ability to excel in a fast -paced environment. The candidate will collaborate across teams and support the creation of an environment that inspires performance excellence and bold ideas. This role reports into the Head of Digital Media.Key job responsibilities• Owns and manages the forecasting and budgeting of Digital Marketing activities, working in tandem with channel owners, finance, agency, and merchandise partners. • Oversees marketing budget and communication of forecasts and strategies to business leadership, identifying when strategies are off track.• Responsible for Digital Marketing reporting inclusive of weekly business reviews, monthly business reviews, annual reviews, and ad hoc requests.• Partner with Head of Digital Media and other channel partners to develop a test and learn agenda, providing insights, results, and ideas to improve performance.• Identify and develop opportunities to streamline forecasting and reporting, creating efficiencies while maintaining accuracy.• Responsible for development of measurement methodology across mid to upper funnel campaigns to track effectiveness of these efforts.• Support onboarding and maintenance of MMM with agency support.• Advocate for Digital Marketing team with analytics and tech on high priority objectives and urgent issues.• Lead training for junior team members for reporting and basic forecasting needs.BASIC QUALIFICATIONS- • 6-7 years of work experience in planning or analytics- • Strong communicator with excellent verbal and written presentation skills- • Experience with analytical and database tools- • Understanding of digital marketing programs- • Strong interpersonal, partnership and management skills- • Excellent project management capabilities including multi-tasking, prioritization and organization skills- • Advanced Microsoft Excel and Office skills- • Bachelor's degree ...

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.Are you passionate about creating and building inspirational, stimulating, and exciting experiences to bring people together and fostering connections, community, and growth? The Director, AWS Events will lead highly visible, large-scale events. Our events educate customers and prospects at scale, engages with AWS partners, promotes new products and services, drives revenue pipelines, builds and fosters our AWS community, and has press and analyst reach. The Director of AWS Events will conceptualize, plan, lead, and execute events for global audiences. In this role, you will grow and establish our large-scale events (60K+ customers & partners). You will lead a team of logistic experts, event production specialists, and partner with our product marketing, technology, service, and sales teams to develop and execute on the vision and strategy for our events. You will own the global budget and revenue streams and create measurement strategies to understand and report on the effectiveness and impact of these events. You will be responsible for the entire customer journey from influencing the creative, messaging, event websites, SWAG, ticket pricing, to the onsite experience – keynotes, content, transportation, mobile app, registration, badges, breakout sessions, signage, and expo as an example.Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.A day in the lifeTo be successful in this role, you will be a creative, technically savvy leader who is driven to deliver exceptional event experiences. You have proven experience in event strategy, technology, and production. You are able to manage large scale event budgets and revenue. You are ready to lead and deliver global events that will foster connections with a growing community. You are able to simplify and articulate complex concepts to senior business leaders, while working in a fast-paced, highly cross-functional organization. You are experienced with building, developing, and running a high-functioning, diverse team.• Manage significant efforts within the team, including operational planning, annual planning process, budgets and revenue, overall hiring plan, and the many efforts required to get the project to market and build the business.• Design and execute project plans, communicate with key stakeholders, summarize project findings, and formulate action plans.• Lead cross-functional teams in different geographies and business units• Set the strategy and long-term thinking for the team• Willingness to travel 30% or more as needed for the roleBASIC QUALIFICATIONS- 15+ years building and developing teams responsible for complex, high-profile events- Demonstrated track record of inventing new event concepts and taking them from inception to implementation- Experience managing organization sizes of 30+ individuals- Proven ability to define and track key metrics for event experience across registration, attendance, and event quality- Strong oral and written communication skills, with a history of writing detailed strategy documents- Demonstrated experience maintaining high accuracy and attention to detail in professional environments ...

Amazon’s growing Canada Selling Partner Recruitment & Success org team is looking for a Senior Product Marketing Manager to make an impact on thousands of businesses selling on Amazon.ca. This role is for candidates who are passionate about driving marketing at scale through automation. If you are seeking to work in a fast-paced, entrepreneurial, action-packed team, with the opportunity to build things from scratch and succeed in uncharted territory, then this is your home.If you join the Canada New Seller Success team, you will help us build scalable marketing programs aimed at growing our Selling Partner businesses. To be successful in this role you will need to thrive on ambiguity, be able to see the big picture and also execute on a tactical level.A successful candidate would be a strong communicator, effective listener, and project manager who is able to balance multiple and often conflicting priorities. We are looking for someone who can create a set of successful channel strategies, roll out and analyze effective campaigns, and optimize performance over time.This candidate needs to be comfortable working with complex challenges, appreciates autonomy, and understands the value of a rapid test-learn approach.Experience in digital marketing, marketing automation, or e-commerce merchandising is highly desired.Key job responsibilitiesAs a Senior Product Marketing Manager, you will own the vision for developing scalable and automated marketing solutions to support businesses selling on Amazon.ca. You will be responsible for presenting your strategy to senior leadership, executing against the strategy, sharing results, and iterating your strategy based on results. This includes identifying target audiences, developing content and messaging, partnering across internal teams, and using marketing tactics like merchandising, email marketing, and social media marketing. You will work closely with Product Managers, Marketers, Sales, Finance, as well as Senior Business Leaders across CA and WW to define new initiatives and customer experiences, analyze the business and present your vision.BASIC QUALIFICATIONS- Bachelor's degree- 7+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal to senior leadership- Experience creating and managing complex, cross-team project plans ...

The Alexa Enterprise Products (AEP) organization collaborates with external third party partners to develop Alexa solutions to delight end customers. Within this org, the Alexa Built-in (ABI) team works to integrate Alexa as a feature into major OEM brand devices, expanding the Alexa footprint globally. A critical component of this integration is to establish a working relationship with priority partners to evolve and expand offerings as well as collaborate on how to drive awareness and engagement of the Alexa feature among customers. In this role, the Senior Marketing Manager is responsible for the all-up marketing strategy and execution of monetization efforts for Alexa Built-in. They will own strategies in creating benefit awareness and driving subscriptions/transactions of content compatible with ABI devices, including but not limited to Amazon Music Unlimited, Audible, Prime Video Channels, and TVOD (movie rentals/purchases). They will own and foster marketing relationships and execute upon plans with internal partnering teams, and with external media partners. This role is a great fit for someone who thrives in a dynamic environment, and can deliver business results under ambiguous circumstances. An entrepreneurial mindset with a high degree of ownership. Key job responsibilitiesThis role requires a seasoned marketer with a proven ability to build programs, and strong relationships (internal/external) with a drive to meet and exceed revenue expectations. Key job responsibilities include:• Develop the annual Monetization Marketing Strategy for the ABI business. Strategy will define annual marketing goals with thematic Amazon content subscriptions and transactions to drive revenue for the business.• Leverage Amazon owned and operated marketing channels, and key external marketing channels creating messaging and targeting to reach the right customer at the right time to drive revenue.• Work closely with internal and external (channel and content creator) partners on definition, execution, review and reporting of programs. • Own the analysis, reporting and next steps for monetization programs to leadership.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

The landscape of social media and advertising changes rapidly with an ever-growing base of users. In 2024, global social media users will surpass 5 billion, accounting for 63.7% of the world's population, and is expected to exceed 6 billion by 2028. The Social Marketing team owns Amazon’s automated advertising on social media networks such as Facebook, Instagram, TikTok, Pinterest, and Snapchat. Our mission is to understand our customers in these social networks and create engaging and relevant ads that delight customers by helping them find the products and Amazon services they want, even before they know they want them. Social Advertising requires rapid change to constantly integrate Amazon ads with new social media partners, experiment with different forms of advertisement, reach customers in the most effective ways, bring new customers to Amazon, and help customers find products and stay engaged with Amazon. At the same time, as experiments with new partners and new types of advertising prove successful, we need to be able to scale them and operate them through robust systems. We are seeking a Sr. Product Marketing Manager who can create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, influence technical teams to build automated solutions, and optimize performance over time against a clear set of performance goals. The person in this role will be responsible for building social marketing strategy on emerging content sources like video, Gen AI, or creator content. The primary objectives are to encourage customers to take high value actions and generate revenue through a marketing strategy that can automate and scale these channels.As a Sr. Product Marketing Manager, you will collaborate with social media apps (Meta, Pinterest, TikTok, Snap, and more) to develop first-of-its-kind products, and partner with marketers, product managers, and engineering to bring new technical capabilities to life. You will create the go to market strategy for these channels, and gain alignment from senior leadership. You will launch experiments and manage performance using systems like Tableau. You will be trusted to operate with independence to explore areas where long-term strategy has not yet been defined. To be successful in this role, you will need to have experience in digital marketing, A/B testing, and excel in looking at data to make recommendations. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment. You must be comfortable dealing with ambiguity, be analytical and possess excellent problem-solving skills. You will have excellent verbal and written communication skills and excel in stakeholder relationship management. You will be passionate about your work, see the strategic big-picture while still remaining detail-oriented and organized. You will bring 10+ years of marketing background with experience in online retail and programmatic advertising and social marketing, and be effective in managing and delivering large cross-functional initiatives. Fluency in data systems (Tableau, SQL) and Excel for self-service data analysis purposes is a must. Key job responsibilities- Create the go to market strategy for emerging and nacsent content sources (video, creator content, Gen AI etc).- Work cross-functionally with engineering to develop new automated programs from end to end.- Define experiment learning agendas and optimize campaign set ups to drive meaningful insights.- Define the metrics and processes needed to standardize the management of advertising campaigns.- Work directly with social networks to launch new product betas and explore marketing potential.- Design and carry out well-structured experiments (including tracking, measuring, and reporting).- Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Bachelor's degree- Experience communicating results to senior leadership- Proficiency with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

Amazon is seeking a talented, highly motivated and experienced individual to join Prime Video’s global Device Partnerships (DP) team as Senior Partner Growth Manager. This role is responsible for developing the strategy and execution of global marketing initiatives that leverage our third party distribution partnerships to drive promotion and awareness of Prime Video, create run of business partner promotional materials for partners to use in combination with their marketing efforts, and conceive of ad hoc programs that will maximize acquisition and engagement of Prime Video customers through partner channels. Your goals will be to design a scalable partner marketing and growth program, build efficient processes with marketing teams, and establish efficient working relationships with Prime Video regional marketing teams to drive effective engagement with key Original Equipment Manufacturers (OEMs) globally. This position offers an unparalleled opportunity to leverage your creative skill and commercial understanding of the internet, devices and media industries inside one of the world's leading technology companies while experiencing the excitement and growth of the streaming media revolution. As a Senior Partner Growth Manager, you will deliver and execute campaigns that increase overall market awareness of the brand, drive subscription growth, and grow customer engagement. This is a highly visible position that will interact at all levels of the company. Key job responsibilitiesOther job responsibilities include the following: - Establish, implement, and measure the effectiveness of partner marketing campaigns that drive awareness and acquisition, engagement, and adoption for Prime Video - Leverage internal Amazon marketing channels, as well as external marketing channels - Develop insight-driven, client-facing narratives that highlight the mutual benefits of partnering with Prime Video - Lead senior-level distribution partner engagements and support quarterly business reviews - Work at the strategic level (generating bold and innovative ideas for growth and scale) and at the tactical level (managing advertising campaign execution, creating campaigns with site merchandising tools, analyzing traffic data and solving problems) - Collaborate closely with product and business teams to manage simultaneous time-sensitive projects - Work closely with the Business Development team to identify the strategic partner roadmap, define top performing metrics, and deliver to a plan to optimize success - Assess customer behaviors and the needs of business and product teams to build an active pipeline that supports acquisition growth, customer engagement, and market awarenessBASIC QUALIFICATIONS - 5+ years of partner marketing management experience working with external partners ...

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.Project Kuiper is looking for a talented Senior Performance Marketing Manager to lead Amazon Owned & Operated (O&O) channels. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance across all Amazon O&O channels. We are looking for someone data-driven with a relentless focus on delighting customers and improving performance. The ideal candidate is a self-starter with expertise in Amazon O&O marketing channels such as product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements. You will lead automated marketing channels and drive website traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale O&O marketing initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.Key job responsibilities- Lead the strategy, design, and execution of local performance campaigns and ongoing management of O&O traffic channels for Project Kuiper’s B2C business in the US, Canada, and Mexico- Optimize subscriber acquisition across product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements- Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans. Create successful innovations in North America that can be adopted and scaled across other regions- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance. Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making- Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps- Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your areaExport Control Requirement:Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs ...

As a Senior Product Marketing Manager for Amazon Device Solutions (ADS), you will spearhead the marketing strategy and execution for our innovative B2B products, including the Amazon Signage Stick and associated software services. Working closely with our Product, Launch, and Business Development teams, you'll craft compelling narratives and go-to-market plans that resonate with SMBs and enterprise customers in the digital signage and smart office solutions markets.Your role is crucial in establishing ADS's presence in the multi-billion dollar digital signage market. You'll drive product awareness through all channels, own a roadmap of tests to optimize the B2B customer experience, and increase conversion rates. Involved in both short and long-term strategic planning, you'll support go-to-market functions for new offerings and own key aspects of the online customer journey. This collaborative role requires balancing strategic thinking with hands-on execution to drive ADS's growth in the B2B space.Key job responsibilities- Develop and execute data-driven, multi-channel marketing campaigns for B2B audiences, including managing online traffic channels and optimizing performance through A/B testing- Conduct market research and competitive analysis to inform product positioning and marketing strategies- Create compelling content and sales enablement materials that translate technical features into B2B customer benefits- Collaborate with Product, Go-To-Market, and UX teams to define digital strategies for new product launches- Develop and manage relationships with key industry partners for co-marketing initiatives- Analyze campaign performance metrics, traffic data, and customer segment trends, providing regular insights to leadership- Lead the creation and execution of marketing strategies for major Amazon events and initiatives- Manage the marketing budget and allocate resources for maximum impact across various initiatives- Stay abreast of industry trends and collaborate with internal teams to scale best practices across markets- Utilize customer segment research to identify longer-term channel, customer, and market segment trends in the B2B space- Lead the development of marketing collateral, including product sheets, case studies, whitepapers, and presentation decks- Manage relationships with partners, integrators and customers to develop co-marketing initiativesA day in the lifeYour day might start by analyzing performance data from digital marketing campaigns for the Amazon Signage Stick. Mid-morning, you could lead a cross-functional meeting to refine the digital strategy for an upcoming product launch, discussing A/B testing plans to optimize the B2B customer journey.After lunch, you might collaborate with the creative team on this week's email campaign targeting SMB retail customers. Later, you could dive into customer segment research for long-term channel strategy insights.You might end your day planning a co-marketing initiative with a key partner or customer. Throughout, you'll balance strategic thinking with hands-on execution, driving results and optimizing the B2B customer experience.About the teamADS creates scalable, profitable B2B opportunities by leveraging Amazon's investments in devices, technologies, and infrastructure. We operate like a startup within Amazon, tackling difficult problems and building products through fast iteration. Join us in revolutionizing the B2B solution landscape, working at the intersection of hardware, software, and cloud services.BASIC QUALIFICATIONS- Bachelor's degree in marketing, communications, business, or equivalent- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 7+ years of product marketing or digital marketing experience in B2B technology products, particularly in digital signage, IoT, or related fields- Proven track record of developing and executing successful product marketing strategies- Excellent analytical skills with the ability to translate data into actionable marketing insights- Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives- Experience with content management software (CMS)- Excellent leadership skills with the ability to create and execute vision across cross-functional teams, such as Product, Sales, and Engineering teams ...

Experienced, self-directed Senior Campaign Manager and leader sought to drive strategy and development for Amazon Web Services (AWS) Global Campaigns for AWS Data services.The Senior Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of global campaigns, working with internal stakeholders, including Product Marketing, Field Marketing, Brand Marketing, Segment Marketing, Executive Programs, and more, as well as external agencies and third-party content developers and publications.The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation campaigns from ideation through launch that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions.The Senior Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of global campaigns, working with internal stakeholders, including Product Marketing, Field Marketing, Brand Marketing, Segment Marketing, and Executive Programs, as well as external agencies and third-party content developers and publications.The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation campaigns that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions.Key job responsibilities* Lead the strategy, development, and optimization of integrated multi-channel campaigns, focused on key AWS priority solution themes and topics that are designed to generate leads for AWS Sales teams globally.* Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.* Create evergreen programs with continuous testing and optimization to create awareness, drive consideration, and generate leads and adoptions at scale across a number of audience segments.* Utilize customer buyer’s journey to architect innovative multi-touch engagement programs.* Orchestrate campaign and content development across a network of contributors and stakeholders.* Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.* Manage program budget with accountability for campaign return on investment (ROI).* Partner with external agencies in support of campaign asset creation and execution.* Dive deep into data with reports and dashboards in Amazon QuickSight and Adobe Analytics to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.* Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.* Travel Required: 15%, may include occasional international.A day in the lifeDuring campaign development you will work collaboratively with key stakeholders and partners, including Product, Field, Brand, and Segment Marketing teams, as well as agencies, to develop campaign strategy and supporting content. You will then work in close collaboration with Digital, Field, and Paid Media marketing teams to activate and launch the campaign. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data. About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professionalBASIC QUALIFICATIONS- 7+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience building, executing and scaling cross-functional marketing programs- 3+ years of experience developing integrated, multi-channel campaigns across stages of the marketing funnel ...

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!As part of our growing US SMB Marketing team, we are looking for a Sr. Partnership Mktg Lead who is passionate about helping small businesses succeed on Amazon. In this role, you will develop the business, marketing and content strategy of connecting SMBs with our preferred partners (such as tool providers and independent agencies). You will collaborate with Stores and Ads organization to create a successful lead generation strategy. You will be responsible for gathering customer feedback, data analysis, measurement, and reporting. To be successful you’ll need to be a strong communicator and collaborator who can earn trust with key leaders and stakeholders across multiple teams. You are results-oriented and have a relentless focus on using customer data and insights to deliver bar-raising experiences.Key job responsibilities- Research: Perform data analysis and customer research to uncover partner adoption opportunities - Strategy development: formulate marketing and sales strategies and roadmaps aligned with areas of opportunities; align your vision with leaders and partners - Implementation: Develop marketing content, lead sales enablement and trainings, build SOPs, and partner with relevant stakeholders to implement - Reporting: identify success metrics, measure impact, gather feedback, and leverage insights to improve go-forward strategies About the teamThe SMB Marketing team serves sales-unmanaged active advertisers with the mission to grow Amazon Ads awareness and consideration among small and medium-sized businesses and drive demand for the self service channel.BASIC QUALIFICATIONS- Bachelor's degree- 8-10 years of experience within business, marketing, sales or related field ...

At Amazon Worldwide Returns & ReCommerce (WWR&R), we aspire to zero: zero cost of returns, zero waste, zero defects, and zero carbon footprint. We are an agile, innovative organization dedicated to ‘making zero happen’ to benefit our customers, company, and environment. We are constantly innovating to create long-term value at Amazon by investing in the future and focusing on the planet, not just on the bottom line. WWR&R includes business, product, program, operational, data, and software engineering teams, who together manage the lifecycle of returned and damaged products.As Associate Category Manager, you will manage and execute on all inventory routing rule configuration changes for returned and damaged units across ReCommerce channels. You will manage the team's trouble ticket queue, triaging requests to various business and tech verticals and resolving tickets within SLA. You will also partner with Retail category teams to determine the correct rules and routing configurations to support initiatives to avoid inventory waste, improve asset recovery on returned items and support Retail initiated projects.Key job responsibilitiesManage ReCommerce Routing Rules for multi billion dollar business and execute on needed system configuration changesEvaluate proper returns disposition implementation approach across Recommerce channelsProgram manage Zero Waste Initiatives in partnership with Program, Retail and Legal teams Manage ReCommerce Trouble Ticket queueTriage technical and business requests Partner with Repair, Resale, Liquidation, Donations and Recycling teams to ensure product eligibility requirements are met within our routing rulesBASIC QUALIFICATIONSBachelor's degree2+ years of relevant experience defining and implementing process improvement initiatives using data and metrics 2+ years working cross-functionally with business stakeholders 2+ years of relevant professional experience conducting quantitative and qualitative analysis2+ years of relevant experience with Excel including use of lookups and pivot tables ...

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential."A dreamy business offering has at least four characteristics. Customers love it, it can grow to very large size, it has strong returns on capital, and it's durable in time -- with the potential to endure for decades. When you find one of these, don't just swipe right, get married." – Jeff Bezos, 2014 Letter to ShareholdersThe Amazon Business Marketing team is seeking an experienced Paid Search Marketing Manager to join our global Paid Search team. As a Paid Search Marketing Manager for Amazon Business, you will create world class marketing strategies to support our mission to grow Amazon Business globally. You will define, plan, execute, and measure Paid Search (SEM) campaigns that drive customer growth. You will partner with our international marketing teams to support launches of promotions and services. The impact of this role is significant and broad, accounting for a large percentage of our KPIs.A successful candidate will be highly analytical, resourceful, customer-focused, team oriented, a great communicator, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment. This role will be that of a builder (leading expansion into international markets) and refine (enhancing performance across Spanish and English language campaigns, including MX, & CA).The Paid Search Manager should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.Key job responsibilitiesPaid Search Manager Duties & Responsibilities will include:· Lead execution and consistent performance of the Paid Search strategy across AB multi-market, multi-goal campaigns· Build & refine English, Spanish, and other non-English language campaigns· Derive insights from data, synthesize, and implement tactical improvements to campaign performance· Challenge current setup/approach, identifying new opportunities for architecture, ad types, bidding, copy, and landing experience. Implement tests to prove enhancement through new approaches.· Act as liaison to external and internal partners and effectively collaborate with them to support successful launches· Write effectively to report on progress against goals and progress/outcomes of tests· Effectively prioritize workload, ensuring consistent progress on implementing and executing tests, achieving goals, and completing deliverablesA day in the lifeStarting your day, you’ll analyze granular performance detail to identify microtrends and optimize against them to ensure weekly goals are met; hitting goals while ensuring pacing is on track. You then write about the week’s performance and provide data-led information supporting trend shifts. Diving into partner campaigns, you send a performance update to internal partners and lead a live Q&A so they feel confident presenting to their leadership. Upon leading a vendor call you will identify a testing opportunity and will construct a test proposal. In getting alignment, you will implement the test and create a document for tracking progress.About the teamThe Amazon Business Paid Search team is known for taking quick action and achieving high performance through a testing-centric culture. We are relentless in driving results, highly analytical, collaborative, and cross-functionally supportive of partner groups.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- BA or equivalent ...

Amazon is looking for a Sr. Performance Marketing Manager to join Amazon Autos. We’re partnering with dealers and brands to redesign car shopping—making it more transparent, convenient, and customer-friendly. As part of this team, you will be a key player in bringing this brand to life, driving awareness of Amazon Autos and driving sales. You will have the opportunity to build a performance marketing program from the ground up, working in an agile startup atmosphere.About You:You’re an experienced marketing professional who loves to build. You think customer-first and balance strategic, creative, and tactical thinking to deliver thumb stopping advertising campaigns. In this role you will own paid user acquisition and growth efforts for a soon to be launched product. You will help set our go-to-market strategy and own campaign management and optimization, define the investment framework approach, build measurement capabilities and experimentation to scale Paid Media. Reporting into the Head of Marketing, you will collaborate with Finance, Creative, Product and BI to deliver on performance marketing goals and be required to present learnings & insights to leadership. You will formulate marketing initiatives that are deeply backed by data, and have experience driving customer growth for a new app or business.Key job responsibilities• Own paid advertising strategy and execution to drive customer acquisition that contributes to overall marketplace awareness and vehicle sales.• Build robust tracking, attribution, and overall data infrastructure in partnership with Product/BI teams.• Manage relationships with key partners in the advertising ecosystem (e.g. Google, Apple, Meta).• Provide performance reporting on all marketing campaigns and take relevant action on insights gained.• Collaborate closely with technical, business, finance and design teams within Amazon to manage simultaneous time-sensitive projects.• Experiment across platforms, conducting deep data analysis to uncover new opportunities for growth.• Identify and partner with external creative and/or performance agencies to deliver on goalsManage the end-to-end execution of paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysisCollaborate with the content, creative, and e-commerce teams to ensure search-friendly, conversion-optimized user experiences across Amazon Autos touchpointsPartner with central teams to establish a strong affiliate marketing program for Amazon AutosOptimize affiliate tracking, attribution and commissioning through rigorous testing with central team• Coordinate with other Amazon performance marketing professionals to leverage relationships, establish best practices for marketing.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

This role is for a Go-to-Market and Foundational Research Manager on the Reputation Marketing and Insights team. This role owns and is responsible for the first step in the go-to-market messaging process: development of data-driven insights to develop campaign strategy, messaging guidance, and to guide creative execution. Go-to-market research sets the strategic course of our marketing: including deeply understanding our customers, surfacing actionable insights, and developing the best narratives and message frames to deliver results. This role is also responsible for foundational research (beyond Go-to-market) will also be within scope, including collaborating with other teams across Policy, PR, and Corporate Communications team to identify key knowledge gaps, execute high quality research, and surface actionable insights to drive better business and reputational outcomes. The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. Key job responsibilities• Conduct message and creative testing research to guide the messages we should be using, and inform creative production and execution• Develop marketing and substantive strategies to improve Amazon’s business outcomes and bolster its reputation• Inform strategic planning and messaging architecture documents to direct paid and owned media campaigns• Communicate data-driven insights and recommendations through presentations, papers, and other internal communication channels• Scale learnings and insights to other teams in the broader Amazon marketing and communications community• Remain informed and incorporate learnings from other research functions including reputation-tracking, policy, and product and marketing researchBASIC QUALIFICATIONS- Bachelors or equivalent.- 3+ years of experience using quantitative and qualitative research data to make policy, business, or communications recommendations- Expertise in both political and business message development, from exploratory stages to creative testing- Excellent written and verbal communication skills, with an ability to communicate research to executive leaders and audiences that do not have a technical data background ...

Please note the following eligibility requirements to apply for this role: • Graduate from bachelor's or master's degree program between 12/2025 and 6/2026.• Ability to relocate to Los Angeles, CA or other US locations based on business need. Relocation assistance provided, if eligible. • Ability to begin 40-hour/week, full-time employment in Summer 2025.• We are unable to offer visa sponsorship for this role. • Please apply no later than 3/14/2025.Amazon's internal advertising team Cross-Channel, Cross-Category Marketing (XCM) is seeking Creative Marketing interns across five specializations:1. Social Creative: Art Direction2. Social Creative: Copywriting3. Designer (Brand Design)4. Animator (Post-Production Animation)5. Production CoordinatorAbout the InternshipThis position will be part of an intern cohort of six talented individuals: two Social Creatives (Copywriting and Art Direction), two Designers (Brand Design), and two Production (Production and Animation) interns. While you will work on XCM projects, you will also function as a mini agency team to produce a capstone project to showcase at the end of the program. The internship will take place primarily in Los Angeles where XCM's creative and production team members sit, with an opportunity to travel to Seattle, WA to visit Amazon's main headquarters where XCM's in-house production company, Galaxy Studios, resides.Specialization-Specific Key Responsibilities:Social Creatives (Art Direction & Copywriting)* Prime Day, Holiday campaign ad concepting: broadcast and social ideation* Social content series development for cross-platform content creation (TikTok, Instagram, YouTube)* Assisting creative teams on other day to day creative projectsDesigners (Brand Design)* Prime Day and Holiday campaign asset creation* Branded asset development* On-site graphic creation* Strategic branding initiativesPost-Production (Production Coordination & Animation)* Prime Day and Holiday video production support* Animation development* Asset management* Production workflow management and coordinationBASIC QUALIFICATIONSCurrently enrolled in a bachelor’s OR master's degree program with a graduation conferral date between December 2025 - May 2026Able to work 40 hours a week throughout the course of a 10 to 12-week summer internship between June through August 2025Minimum 6 months experience in relevant creative program, discipline or majorAn available online portfolio:- Social Creative: showcase conceptual thinking for campaign and social ideas- Design: showcases creative ideas that demonstrate skills concepting as well as executional craft in Branding and Design.- Animation: proficient in After Effects and Adobe Suite- Production Coordination: basic understanding of video production ...

We're seeking a strategic GTM Lead to orchestrate integrated marketing campaigns and cross-functional program execution for Amazon Autos' new offerings. This role will design and implement cohesive marketing strategies across all channels while ensuring alignment between product, marketing, and commercial teams. This role will also be responsible for launching new partners and broad marketing strategies for international markets. You will have a high degree of ownership as you define target customer segments, product positioning, and country launch plans. You will work closely with Product, Sales, Marketing, PR, Finance, Legal and Customer Service. A successful candidate will be both entrepreneurial, highly analytical, and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives, especially related to consumer products and services. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.Key job responsibilitiesStrategic Alignment & Planning• Act as Marketing lead for integrated launch planning across Product, Marketing, Tech and Account Management teams to ensure synchronized customer experiences• Ensure integrated marketing campaigns support product launches and commercial objectives• Lead campaign briefings and creative development across internal teams and agency partners• Manage marketing technology stack to enable seamless cross-channel executionCross-functional Orchestration• Align integrated marketing efforts with product roadmap and commercial initiatives• Lead weekly cross-functional sync meetings to coordinate campaign execution• Partner with Product teams to translate features into marketing narratives• Work with Account Management to integrate partner marketing activities• Coordinate with Regional Marketing teams to ensure local market relevanceMessage & Program Consistency• Maintain a central repository of approved messaging, assets, and marketing materials• Review and align all customer-facing communications for consistency across channels• Ensure regional teams and partners have access to latest messaging and campaign materials• Coordinate rapid responses to market changes or competitive moves across all teams• Guide adaptation of global campaigns for regional executionPerformance Tracking & Optimization• In partnership with Marketing leads, develop unified success metrics that span product adoption, marketing performance, and commercial goals• Create feedback loops between customer-facing teams to share insights BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...